BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.

“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.

Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.

At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.

Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.

And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.

“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”

Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”

As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.

ACR Poker wrapped up its flagship Dual Venom tournaments, delivering over two weeks of big poker action and awarding more than $10 million in prize pools as players worldwide battled for massive payouts and coveted bounties.

The $8 Million NLH Venom drew 3,392 entrants across six Day 1 flights, pushing the prize pool to $8,480,000. The tournament concluded with Southern California resident David ‘IamYorFather’ Gonzalez, 54, claiming the NLH Venom crown after a fierce final table battle against elite opponents. The champion eliminated runner-up ‘ArkaduktusFrRM’, earning $665,163 and $45,000 in bounties.

“I’m still trying to process what just happened. Even days later it all seems so surreal. I was especially thrilled to be able to overcome being the short stack at the final table,” Gonzalez shared. “The money was a blessing because I have quite a few family members in need and this allows me to support them fully.”

Adding to the excitement, ‘sorka1975’ claimed the $500,000 top bounty, with ‘ArkaduktusFrRM’ ($210,000) and ‘AndreWard’ ($205,000) rounding out the top three mystery bounty winners.

ACR Pros kept the action buzzing throughout, with Chris Moneymaker firing up multiple bullets in the opening Day 1s, and Michael Loncar, Rob Kuhn, and Katie Lindsay earning their spots in Day 2. Fans can rewatch the final table action on ACR Poker’s Twitch channel, featuring Rob Kuhn and Drew Gonzalez.

Meanwhile, the $2 Million PLO Venom, tying ACR Poker’s biggest Omaha tourney ever, attracted 830 entrants and a $2,075,000 total prize pool. ‘FutureTrunks’ ultimately secured the first-place prize of $208,217, plus $146,250 in bounties.

“It was awesome to see such a solid turnout and fun atmosphere in both Venom tourneys,” said Moneymaker. “Huge congrats to the winners and everyone who hit those incredible bounties.” 

From Venom Fever to the Venom Vault, ACR Poker offered players hundreds of low-cost opportunities to win $2,650 Venom seats. One standout success came from ‘xGetxRektx’, who turned an $0.80 Venom Vault Key into an incredible $15,000 bounty and $6,500 cash prize.

While the Venom tourneys have concluded, ACR Poker is ensuring the action continues with more exciting tournaments approaching, including September’s Online Super Series XL, boasting a $50 million guarantee.