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Genius Sports partners with 888 to power market-leading data and trading solutions on new SI Sportsbook

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Genius Sports partners with 888 to power market-leading data and trading solutions on new SI Sportsbook

 

  • Genius Sports to power SI Sportsbook with full suite of U.S. sports data, including official NBA, NASCAR and NFL sports data feeds, dynamic content and trading solutions
  • Sports Illustrated’s parent company Authentic Brands Group and 888 Holdings partnered earlier this year to launch SI Sportsbook in the U.S., beginning with Colorado
  • This agreement expands Genius Sports and 888 Holding plc’s existing global partnership

Genius Sports Limited the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has secured a major new partnership with 888 Holdings plc , one of the world’s leading online betting and gaming companies, to provide its market-leading official data and trading capabilities for SI Sportsbook.

Genius Sports will provide pre-game and in-play content across top tier U.S. sports properties including the NBA, NCAA, NASCAR and NFL. The Company provides sportsbooks with end-to-end value, harnessing official data to power the full user lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.

The agreement makes SI Sportsbook, which has launched in Colorado, the latest U.S. sports betting brand to adopt Genius Sports’ exclusive full suite of NASCAR’s official data-powered in-race betting markets, launched in partnership with Genius Sports in 2020.  SI Sportsbook will also offer NFL official sports data, which includes access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

This new partnership builds on Genius Sports’ long-term relationship with 888, which provides it with global sports data and trading solutions, including official data-driven content from the Company’s exclusive sports partnerships with the English Premier League, Liga MX, Argentine and Colombian soccer and Euroleague Basketball.

Yaniv Sherman, SVP & Head of US at 888, said: “This is an important step in SI Sportsbook’s launch. By extending our global partnership with Genius Sports, we are able to combine our proprietary technology with its exclusive real-time sports data to provide a first-class betting and gaming experience for sports fans. We look forward to introducing the SI Sportsbook to customers across Colorado in the coming weeks.”

Mark Locke, CEO at Genius Sports, said: “We are delighted to expand our partnership with 888, a global leader in online betting that has joined forces with Sports Illustrated, one of the iconic sports brands. This new collaboration reinforces the integrity of our official data offerings and ability to give their sportsbook’s customers a first-class betting experience. The launch of SI Sportsbook is a clear statement for the convergence of sports, betting and media in the U.S., and we’re excited to play a pivotal role in its entry into the market.”

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

 

Premium esports betting solution supplier expands presence in the growing Brazilian market

DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.

The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.

Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.

Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”

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Compliance Updates

Altenar gains ground in Brazil with virtual sports certification

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Altenar gains ground in Brazil with virtual sports certification

 

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.â€

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

 

Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the United States, in his hometown, held at Hard Rock Hotel & Casino Atlantic City.

Allen is the seventh person to receive this award in the nearly 30-year ECGC history. ECGC honored Allen for his nearly 45-year career which has made him one of the most influential leaders in the global gaming and hospitality industry. During Allen’s tenure, Seminole Hard Rock and HRI have demonstrated exceptional hospitality and financial performance, setting industry benchmarks with their success.

Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida (STOF) since 2001, Allen has guided the development of Seminole Gaming into one of the world’s most successful casino and integrated resort operators, with seven casino locations throughout Florida, including the world’s first Guitar Hotel, which opened in October 2019.

Allen led STOF’s 2007 acquisition of HRI, the first of a major international company by a North American Indian Tribe, which has expanded its global presence from 46 to nearly 80 countries and over 300 locations including Hard Rock cafes, hotels, casinos, Rock Shops and live music venues.

“This recognition is a testament to the hard-working team at Hard Rock International and Seminole Gaming, whose dedication and passion have driven our success. I extend my deepest gratitude to the Seminole Tribe of Florida for their continued leadership and am proud of what we have accomplished – from expanding our global footprint, to innovating in the gaming and hospitality industries, and forming incredible alliances with icons in entertainment and sports. This award inspires us to continue pushing boundaries and setting new standards of excellence. Thank you to the East Coast Gaming Congress for this incredible honor,” said Allen.

Allen has led the evolution of the hospitality company that is synonymous with music entertainment to also include sports entertainment, while maintaining its deep-rooted music history. Over the last few years, Hard Rock has established strategic partnerships among the greats of Formula 1, Oracle Red Bull Racing, Lionel Messi, Dale Earnhardt Jr. and local sports teams. In addition, Allen was instrumental in ushering in a new era of gaming in Florida with the introduction of craps, roulette and sports betting to Seminole Hard Rock hotels and casinos.

For the upcoming FIFA World Cup 2026, Allen is serving on the Miami Host Committee Board of Directors alongside a diverse group of leaders in business development, sports management, event planning and community engagement. In 2020, Allen launched the joint venture Hard Rock Digital, an online sportsbook, retail sportsbook and internet gaming platform. Additionally, Hard Rock partnered with the Miami Dolphins ownership to brand Hard Rock Stadium and become the first casino brand to achieve NFL stadium naming rights based on Hard Rock’s perception as a hospitality and entertainment company versus just a casino company.

The American Gaming Association inducted Allen into the Gaming Hall of Fame Class of 2024 for making significant contributions to the industry. The National Association of Minority Contractors (NAMC) recognized Allen as a 2023 Unity Gala Honoree for his exceptional service to MWBE contractors. In 2020, Allen was inducted into the H. Wayne Huizenga College of Business and Entrepreneurship’s Entrepreneur and Business Hall of Fame at Nova Southeastern University in Davie, Fla. Junior Achievement of South Florida named Allen a Business Hall of Fame Laureate in 2019.

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