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Genius Sports Appoints Former NFL Network and ESPN CEO as President, North America

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Genius Sports Appoints Former NFL Network and ESPN CEO as President, North America

 

Genius Sports Limited, the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media, announced that Steve Bornstein will join the company in a newly created executive role of President, North America. Mr. Bornstein will lead the Company’s U.S. and Canadian activities, building on the existing team’s capabilities and relationships. He will assume the position with immediate effect.

Mr. Bornstein has held a range of prominent positions across the sports, media and advisory sectors. In particular, he brings extensive broadcast experience to Genius Sports, drawing on his over 20 years at ESPN and ABC, where in 1990 he became ESPN’s youngest president and CEO at age 38. At ESPN he oversaw the launch of ESPN2, ESPN News, ESPN Radio, ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games. He also created the network’s popular programming staples including: College GameDay, NFL PrimeTime, and Baseball Tonight.

Mr. Bornstein is also well-known for his time as President, CEO, and Founder of the NFL Network and Executive Vice President of Media where he oversaw the league’s media division and led negotiations on TV deals and sponsorships. He is a former Chairman of Activision Blizzard’s eSports division where he created professional leagues, and new ways to deliver best-in-class fan experiences across games, platforms, and geographies. He continues to act as a senior adviser to The Raine Group, a merchant bank advising and investing in technology, media and telecom.

As the head of the North American operations, Mr. Bornstein will optimize Genius Sports’ regional business infrastructure to position the Company for accelerated growth in existing and new areas, including streaming. This will include the sourcing and unlocking of value with new and existing sports partners, including the NFL, NCAA, NASCAR, NBA, and MLB. Additionally, Mr. Bornstein will work closely with the executive team to identify innovative and revenue accretive acquisition targets. He will also support the integration of recently acquired businesses, including Second Spectrum, which is the official data tracking and analytics provider of the EPL, NBA, and MLS.

“Steve is an accomplished, forward-thinking executive who brings more than 30 years of sports media experience,” said CEO Mark Locke. “As we continue to execute on our growth strategy North America, we look forward to benefitting from a visionary like Steve who played a major role in shaping the growth and success of iconic brands like ESPN and the NFL. As a leader, he exemplifies the values set out at Genius and will help us progress our culture of collaboration and innovation.”

“I am excited to join Genius Sports at this time in the company’s growth,” said Mr. Bornstein. “And I’m delighted to partner with Mark and his outstanding team as Genius demonstrates and deepens its commitment to drive real value for its partners in the U.S. and Canada. I can’t wait to get started.”

Earlier in his career, Steve also served as Corporate Vice President of Capital Cities/ABC, Inc. (1993), President of ABC Sports (1996), Chairman & CEO of ESPN (1998), and President of ABC, Inc. (1999), where he was responsible for all media assets at ABC/Disney.

Mr. Bornstein holds a degree from the University of Wisconsin. An active philanthropist, he is the founder & Chairman of The V Foundation which has raised more than $335 million for cancer research in the name of late college basketball coach and ESPN analyst Jim Valvano. A lifelong believer in sports as a force for good, he has served on the President’s Council on Physical Fitness and Sports and the California Governor’s Council on Physical Fitness.

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Winpot names Miroslava Montemayor as brand ambassador

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Winpot names Miroslava Montemayor as brand ambassador

 

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before

Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.

Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.

Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.

She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.

In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.

Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.

As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.

This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.

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Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.

It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.

Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.

“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.

“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”

Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.

“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.

“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

 

BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).

The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.

IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”

Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”

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Stake strikes new global partnership with Street League Skateboarding

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Stake strikes new global partnership with Street League Skateboarding

 

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

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