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Raketech strengthens its global sports portfolio and footprint in the fast-growing US market

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Raketech completes the acquisition of A.T.S. Consultants Inc operations

 

Raketech, the iGaming performance marketing partner, announced a sports focused acquisition, delivering growth on strategically important markets such as the US. With the acquisition of P&P Vegas Group Inc, Raketech significantly strengthens its sports footprint on the fast-growing US market with assets such as the US betting tipster community; Picksandparlays.net. Furthermore, the company acquires all assets from QM Media AB, including the leading cricket betting website; Onlinecricketbetting.net with majority of its traffic from India. The total purchase price amounts to EUR 16m, payable in cash and issuance of new shares as at closing.

As a result of the acquisition, Raketech’s revenues originating from the US are expected to approximately double and the Indian revenues to reach 5-10 percent of the group’s total, already in Q4 of this year. Furthermore, Raketech’s sports vertical is expected to reach approximately 30 percent of the group’s total revenues in Q4 of this year.

The agreed purchase price amounts to EUR 16m on a cash and debt free basis which will be settled in a cash payment of EUR 9m and an issuance of 3,881,968 new Raketech (RAKE) shares amounting to EUR 7m. The number of Raketech shares issued has been determined by the volume-weighted RAKE share price 30 trading days up until 5 July 2021. Further, the issued RAKE shares will be subject to a lock-up of 24 months following completion of the transaction. The purchase price represents a multiple of approximately 5.6x EBITDA and 3.8x revenues for the last twelve months.

Through the acquisition of P&P Vegas Group, headquartered in Ohio, Raketech will be reinforced with a network of sports betting experts and a local team of 6 FTEs, bringing valuable knowledge about the local US sports market to the group. Picksandparlays, with strong presence in Social Media, Web and Video, has provided high quality sports betting content in the US market for over a decade and attracts around half a million unique monthly users. Current revenue streams are primarily relating to user subscriptions, sale of picks (tips), which is something Raketech aims to keep, while at the same time monetizing on Raketech’s existing commercial relationships with all major US sports book operators, with the aim to generate additional growth by adding traditional affiliation as well.

Oskar Mühlbach, CEO of Raketech said: “With these acquisitions we are delivering on several strategically important goals. Significant sports revenues, revenues from high growth markets, boots on the ground in the US and asset diversification and new revenue streams. Furthermore, by adding such a strong brand as PicksandParlays, Raketech will be able to add significant value to the US business through the implementation of the affiliate marketing sales in all licensed states. And with the talented and committed team that comes with the acquisition, I am very much looking forward to having them join forces with our central operations team to accelerate growth even further.”

The popularity of Cricket is growing globally with India being one of the most important markets. QM Media AB holds the position as the largest cricket sports betting affiliate with an impressive track record of profitable growth. The brand; Onlinecricketbetting.net reach over a million unique users during major events such as IPL. With the acquisition of Onlinecricketbetting.net, Raketech will not only gain a significant position within affiliation of cricket betting, but also take a leading position in the Indian market. In addition to the cricket assets, a portfolio of sports assets targeting the Nordics is part of the acquisition.

Marcus Egstam, CEO of QM Media said: “By partnering with Raketech we gain access to their well-established infrastructure that will help leverage our strong brands and market positions. We are enthusiastic to become shareholders in Raketech and to be a part of the exciting future we have planned.”

The acquisition will, as at closing as per 15 September 2021, be settled using Raketech’s current cash together with funding from Raketech’s credit facility. The employees of P&P Vegas Group Inc will become integrated part of Raketech as of 15 September 2021.

Affiliate Industry

AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners

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PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).

The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.

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Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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2025 Tech Trends Report: Info-Tech Research Group Unveils New Insights on the Future of AI, Quantum Computing, and Cybersecurity

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Info-Tech Research Group’s newly released Tech Trends 2025 report highlights six pivotal trends poised to transform the IT landscape in the coming year. As the pace of technological innovation accelerates and organisations are facing unprecedented challenges and opportunities, the firm’s report provides insights into how IT leaders can harness technologies like artificial intelligence (AI), quantum computing, and cybersecurity while mitigating the risks they introduce.

Historically, chief information officers (CIOs) have been tasked with preserving the integrity of an organisation’s past through meticulous recordkeeping. However, in 2025, the global IT research and advisory firm reports that the role of the CIO will evolve as the focus shifts from maintaining the past to forecasting the future. With the rise of generative AI and the impending era of quantum computing, Info-Tech explains that CIOs will need to increasingly adopt forward-thinking strategies to anticipate and simulate future business scenarios.

‘Across the UK, we’re witnessing a transformative shift driven by technological advancements, including in both AI and quantum computing,’ says Nora Fisher, senior vice president of global market programs at Info-Tech Research Group. ‘Sectors such as financial services and healthcare are harnessing the potential of generative AI to enhance customer experiences and operational efficiency. As organisations continue to embrace AI-driven innovations, balancing data security, privacy, and governance remains a top priority.’

The Tech Trends 2025 report is informed by Info-Tech’s Future of IT 2025 survey. The survey gathered responses from nearly 1,000 IT decision-makers globally between March and July 2024, with contributions from key regions such as the UK, the United StatesCanada, and APAC, and representation from 17 industries, including financial services, healthcare, government, and manufacturing. In addition, expert interviews conducted with representatives from organisations such as the Blockchain Research Institue, Nubinary, Kyield, SAS, Xprize Quantum, IBM Quantum Industry & Technical Services, HP Inc., Voices.com, SWEAR, and the University of British Columbia offer in-depth case studies and real-world examples of how organisations are navigating these trends.

‘At the intersection of digital transformation and exponential AI growth, IT leaders are entering a new era where forecasting probable futures will be just as critical as reporting on the past,’ says Brian Jackson, principal research director and lead author of the report. ‘Our 2025 Tech Trends report provides a roadmap for organisations to harness AI, quantum computing, and cybersecurity solutions to stay ahead of the curve.’

The six key tech trends identified by Info-Tech Research Group for 2025 are:

  1. AI Avatars and Chatbots:
    Generative AI is making it increasingly difficult to distinguish between human and AI-generated interactions. AI avatars and chatbots, now integrated into many enterprise systems, are transforming user experiences and the way organisations handle customer service, software development, and marketing. However, the rise of deepfakes presents new security threats, raising the need for robust AI detection and defence mechanisms. According to Info-Tech’s Future of IT 2025 survey, 70% of respondents are already using generative AI chatbots, with Microsoft Copilot leading adoption at 78.84%.

  2. Deepfake Defense:
    With the increasing sophistication of AI-generated digital humans, deepfakes are becoming a powerful tool for fraud and misinformation. IT leaders are prioritising AI-powered detection tools and content authentication methods, such as blockchain, to combat the rising threat of AI-powered cyberattacks and ensure the integrity of their data. AI ranks as the second-most disruptive force to business operations, just behind talent shortages, with a disruption risk score of 3.55 out of 5, according to Info-Tech’s findings.

  3. Quantum Advantage:
    Quantum computing has moved beyond theoretical exploration and is now accessible through cloud platforms, enabling real-world business experiments. As organisations begin leveraging quantum hardware to solve complex problems, industries such as media, government, and financial services are leading the charge in quantum investments. Thirty-three percent of organisations in the media, telecom, and technology sectors are investing in quantum computing, followed by 27% in the public sector and 20% in financial services.

  4. Post-Quantum Cryptography:
    With the threat of quantum computers breaking current encryption methods looming on the horizon, organisations must prepare for “Q-day.” The adoption of post-quantum cryptography is now a critical priority, particularly for industries handling sensitive data, such as finance, healthcare, and government. Info-Tech reports that 31% of advanced IT departments plan to invest in post-quantum cryptography before the end of 2025, compared to 16% of average IT departments. This preparedness is critical as organisations face increasing risks from ‘Harvest Now, Decrypt Later’ cyberattacks.

  5. Expert Models:
    As AI matures, organisations are increasingly developing custom AI models tailored to their specific industries. These expert models improve the accuracy and relevance of AI outputs, enabling businesses to derive exponential value from AI investments. Info-Tech reports that 80% of high-maturity IT departments, or “Transformers,” have already invested in AI or plan to do so by the end of 2025, compared to 72% of average IT departments. Higher maturity firms are also twice as likely to expect exponential value from AI by 2025.

  6. AI Sovereignty:
    While AI offers significant opportunities, it also poses risks to industries such as music, news, and customer service. The firm explains in the report that organisations are focusing on balancing AI adoption with governance and control to protect sensitive data, reduce costs, and ensure AI performance. By 2026, more companies will run localised AI models to improve cost-effectiveness and maintain control over their AI initiatives. Privacy and security concerns top the list of factors influencing AI investment decisions, with 65% of respondents citing it as a key consideration.

‘Our survey data and expert interviews show a clear path forward for organisations to not only adopt these emerging technologies but also navigate the challenges they bring,’ says Jackson. ‘By understanding the risks and opportunities associated with AI, quantum computing, and cybersecurity, IT leaders can make informed decisions that will drive both innovation and security.’

As organisations prepare for the future of IT, Info-Tech’s Tech Trends 2025 report provides the strategic guidance needed to stay competitive and secure. From leveraging AI avatars and quantum computing to safeguarding data with post-quantum cryptography, the firm advises that IT leaders must act now to future-proof their operations in the coming months.

Download and read the full Tech Trends 2025 report for more insights for the year ahead.

For media inquiries or interview requests with Brian Jackson, lead author of the 2024 report and an expert on emerging technology trends, please contact [email protected]

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