Press Releases
PlayColorado.com: Sports betting back on the rise thanks to Nuggets, Avs playoff runs
Colorado’s sportsbooks returned to growth as interest in the playoff runs of the Colorado Avalanche and Denver Nuggets pushed the state’s betting volume to nearly $250 million in May. The month’s results show how valuable the success of local teams can be to bookmakers, especially in what is the offseason of sports betting, according to PlayColorado, which tracks the state’s regulated sports betting market.
“The U.S. jurisdictions that have fared best over the last two months have tended to be those like Colorado where a local team thrived or a locally held event drew heavy interest,” said Jessica Welman, analyst for the PlayUSA.com Network, which includes PlayColorado.com. “The biggest takeaway is that Colorado’s bettors remain engaged, and that will prove important once football season kicks off and robust growth returns.”
Sportsbooks accepted $249.0 million in May wagers online and in retail sportsbooks, or $8.0 million bets per day in May, according to data released Friday afternoon by the Colorado Division of Gaming. Those wagers were up 1.9% from $244.5 million in bets in April and up nearly 10-fold from $25.6 million in wagers in May 2020, the first month of sports betting in Colorado.
May’s wagers produced $15.2 million in gross gaming revenue, down 13.7% from $17.6 million in April but up from $2.6 million in May 2020. After promotional credits, sportsbooks reported $5.9 million in net sports betting proceeds, which yielded $635,641 in tax revenue.
The nation’s largest legal sports betting markets have been a mixed bag over the last two months, the beginning of a relatively slow period in sports betting that will last until football season. Of the Top 10 U.S. markets that have reported May data, Colorado’s month-over-month increase in wagering was smaller than New Jersey (up 8.9%) and Indiana (up 7.6%), but larger than Iowa (down 2.9%), Michigan (down 6.0%), and Pennsylvania (down 6.7%). Colorado’s handle did drop 18.8% in April, but all of the nation’s 10 largest markets saw at least a 13% decline in betting from March to April.
“Colorado’s sportsbooks are in a good position relative to most other legal states,” said Ian St. Clair, analyst for PlayColorado.com. “The seasonal slowdown will continue to be a factor until the NFL and college football returns. For now, though, the state’s sportsbooks are doing what they can to keep interest up by taking advantage of the opportunities, such as playoff appearances by the Nuggets and the Avs, as they come.”
With the Nuggets beginning their playoff journey in May, the NBA spurred $86.9 million in basketball wagering, up from $84.3 million in April. Baseball was the second-most popular sport with $49.1 million, up from $48.3 million in April despite the struggles of the Colorado Rockies. The Avalanche pushed hockey betting to $15.5 million from $10.6 million in April. Table tennis ($10.3 million), soccer ($9.9 million), and tennis ($8.2 million) also drove significant interest from bettors.
“With both the Avalanche and Nuggets eliminated and the Colorado Rockies struggling, Colorado won’t be as lucky as it has been for the remainder of the summer months,” St. Clair said. “But baseball’s All-Star Game should generate some interest, as well as an influx of out-of-state bettors. And the state’s sportsbooks will be creative in maximizing interest in events such as The Olympics.”
For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/revenue.
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
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