Press Releases
PlayNJ.com: Sportsbooks make big May gains, while online casinos show more strength
New Jersey’s online and retail sportsbooks celebrated the third anniversary of sports betting in the state with a surge in wagers to $800 million in May, a typically slow month in the sports betting industry. Meanwhile, online casino and poker rooms crossed $3 billion in lifetime revenue following another near-record month and the Garden State’s brick-and-mortar casinos and sportsbooks continue to rebound, a welcome sign after such a trying year, according to PlayNJ, which tracks the state’s regulated online gaming and sports betting market.
“Sportsbooks have been able to capitalize on the NBA playoffs to shallow the typical summer slowdown, online casinos continue to generate huge revenue, and Atlantic City is getting busier,” said Dustin Gouker, analyst for PlayNJ.com. “New Jersey’s gaming industry appears healthier than anyone would have thought possible a year ago.”
Bettors placed $814.3 million in wagers at New Jersey’s online and retail sportsbooks in May, according to official data released Wednesday. That is up 591.1% from $117.8 million in bets taken in May 2020 and more surprisingly, up 8.9% from $748 million in April.
May’s bets produced $52.9 million in revenue, up 433.6% from $9.9 million in May 2020, though down 3.5% from $54.8 million in April. The month’s win yielded $7.9 million in taxes.
After the state successfully challenged the Professional and Amateur Sports Protection Act (PASPA) in the U.S. Supreme Court, New Jersey’s sports betting industry officially launched on June 14, 2018, with the opening of the retail sportsbooks at Monmouth Park and Borgata launched retail sportsbooks. In the three years since, New Jersey has surpassed Nevada as the nation’s largest market, generating:
- $16.0 billion in bets.
- $1.1 billion in gross revenue.
- $159.4 million in taxes.
From June 2018 through April 2021, Nevada took in $14.5 million in bets and $909.3 million in operator revenue.
“New Jersey’s sports betting market has not only grown into the largest in the U.S., but it has evolved into the state that is least affected by the seasonality of sports betting,” said Eric Ramsey, analyst for PlayNJ.com. “No market can entirely escape the natural ebbs and flows, of course. But New Jersey is less reliant on football and sports betting holidays than any other major U.S. market.”
Online betting accounted for 90.2%, or $736.7 million, of the state’s total handle in May. Meanwhile, with capacity limits loosened at Atlantic City casinos, retail sportsbooks took in $79.6 million wagers in May. Retail sportsbooks were shuttered in May 2020, but May 2021 was up 43.7% from $55.4 million in May 2019.
The biggest draw was the NBA, which piqued bettors’ interest with playoff appearances by the New York Knicks, Brooklyn Nets, and Philadelphia 76ers. In all, basketball betting produced $216.7 million in bets, up from the $176.2 million in April. Baseball was No. 2, attracting $186.1 million in wagering.
“Success from regional teams almost always gives a market a boost, and basketball is particularly popular with New Jersey bettors,” Gouker said. “Even more, after a year of strict capacity limits and with so many regional favorites in the NBA Playoffs, bettors seemed particularly motivated to get out and place a bet. All of it is great news for a gaming market on the mend.”
FanDuel Sportsbook/PointsBet topped online operators again with $29.8 million in gross revenue, up from $25.5 million in April.
FanDuel was followed in revenue by:
- Resorts Digital/DraftKings/Fox Bet ($9.5 million, down from $12 million in April)
- BetMGM/Borgata ($4.7 million, down from $5.2 million)
- Monmouth/William Hill/SugarHouse/TheScore ($1.8 million, even with April)
- Ocean Casino/William Hill ($1.3 million, down from $1.8 million)
- Caesars Sportsbook/888sport ($518,217, up from -$183,283)
- Hard Rock/Bet365/Unibet ($508,488, down from $1.3 million)
- Tropicana/William Hill ($48,000, down from $52,922)
- Golden Nugget/BetAmerica (-$87,211, down from $202,545)
Meadowlands/FanDuel led all retail books with $4.8 million in revenue in May.
Online casinos and poker
Online casinos and poker rooms enjoyed its third consecutive month with more than $100 million in revenue with $108.2 million in May, up 0.4% from $107.7 million in April. Year-over-year, online casino and poker revenue — which started a yearlong surge in March 2020, is up 25.9% from $85.9 million in May 2020.
Online casinos and poker rooms have generated $3.0 billion in revenue since launching in November 2013.
Borgata, which includes the BetMGM brand, continued to hold its newfound ground in May with $32.8 million in casino and poker revenue. That is up 96.4% from $16.7 million in May 2020. Golden Nugget was just behind with $31.1 million in revenue, up from $29.1 million in April 2020. Resorts Digital, which includes the Fox Bet and DraftKings brands, was third with $21.6 million.
“Even as Atlantic City lifts pandemic-related limits and retail revenue slowly returns, online casinos continue to hold onto the gains made over the last year,” Ramsey said. “Online revenue has clearly been resilient, but hopefully the retail market can sustain this return to pre-pandemic levels.”
Other highlights from May’s report:
- Online casinos and poker rooms generated $18.9 million in state and local taxes.
- Online casinos and poker generated $3.5 million per day in the 31 days of May, down from $3.6 million per day in April.
- Online casinos accounted for $105.8 million of May revenue, up 29.9% from $81.4 million in May 2020.
- Online poker generated $2.4 million, down 46.7% from $4.5 million in May 2020.
Latest News
Panel on the benefits of regulation in the Mexican iGaming market
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
Latest News
Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.
“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
-
Latest News5 days ago
Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
-
Latest News4 days ago
BetRivers Introduces PropPacks, an Innovative Feature for the NBA Season
-
Latest News3 days ago
ProntoPaga Transforms its Operating Model in Brazil to Ensure Risk-Free Transactions
-
Compliance Updates3 days ago
Brazilian Ministry of Finance and IBIA sign sports betting integrity agreement
-
Latest News2 days ago
Carnival Corporation & PLC Fleet Go “All-In” With Galaxy Gaming’s Galaxy Table Games Progressives
-
Latest News2 days ago
Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports
-
Gambling in the USA1 day ago
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
-
Latest News1 day ago
Panel on the benefits of regulation in the Mexican iGaming market