Press Releases
PlayMichigan.com: Sports betting drops for second consecutive month

Michigan’s sports betting volume slumped for the second consecutive month in May. Meanwhile, online casinos remained achingly close to the state’s first $100 million revenue month — another impressive total for what has already become one of the three largest online casino markets in the U.S. in less than five months, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.
“Online casinos don’t face the same dramatic seasonal variances as sports betting does, so they act as a steadying force for the industry,” said Jessica Welman, analyst for PlayMichigan.com. “On the other hand, sportsbooks have been hit by the seasonality of sports betting and struggling local teams. It appears they will have to wait until the end of summer before substantial growth can be expected again.”
Michigan online sportsbooks took in $237.6 million in wagers through the 31 days of May, down 4.9% from $249.9 million over the 30 days of April, according to official data released Tuesday by the Michigan Gaming Control Board. Combined with $20.2 million in retail handle, which was announced last week, Michigan’s online and retail sportsbooks took in $257.7 million in bets. That total is down 6.0% from $274.2 million in bets in April.
Gross operator revenue from online betting fell 4.5% to $19.5 million in May from $20.4 million in April. That produced $9.9 million in taxable revenue, down from $10.9 million, yielding $993,784 in state taxes.
With its 28.5% drop in wagering, Michigan’s April handle represented the steepest month-over-month decline among the 10 largest sports betting markets in the U.S. May’s results so far lags behind other states that have already reported April data, too. Iowa’s wagering was down 2.9% in May, for example, while Indiana’s handle rose 7.6%, to $254.4 million.
A slowdown in sports betting from April until the kickoff of football season is inevitable in nearly every state. But Michigan’s decline has been more pronounced because as the initial enthusiasm that came from the launch of online betting began to settle, the sports schedule also waned. Even more, all of Detroit’s professional teams that were in action in April and May — the Pistons, Red Wings, and Tigers — struggled mightily.
“A lack of success from Detroit teams naturally saps interest, and Michigan is facing too many short-term factors to overcome completely,” said Matt Schoch, analyst for PlayMichigan.com. “Despite the declines in betting volume, there aren’t any systemic issues. Even if the Lions’ prospects are equally dim, substantial growth will almost certainly return with the beginning of football season.”
FanDuel/MotorCity Casino led all online sportsbooks with $71.2 million in wagering, down from $74.2 million in April, and $9.3 million in gross sports betting receipts, up from $7 million. That total yielded $7.4 million in taxable revenue.
DraftKings/Bay Mills Indian Community followed with $66.7 million in wagers, up from $61.5 million in April. Gross gaming revenue fell to $1.9 million from $3.4 million in April. BetMGM/MGM Grand Detroit remained third with $51.6 million in bets, down from $54.9 million in April while producing $5.3 million in gross receipts and $2.7 million in taxable revenue.
The online market leaders were followed by:
- Barstool/Greektown Casino ($18.2 million handle, down from $24.8 million in March; $1.1 million gross revenue, down from $2.4 million)
- PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($11.4 million handle, down from $14.1 million; $1 million GGR, up from $807,988)
- William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($6.2 million handle, down from $7 million; $217,050 GGR, down from $346,865)
- FOX Bet/Little Traverse Bay Bands of Odawa Indians ($5.1 million handle, down from $5.5 million; $338,049 GGR, down from $371,271)
- BetRivers/Little River Band of the Ottawa Indians ($2.8 million handle, up slightly from April; $76,004 GGR, down from $172,146)
- Twin Spires/Hannahville Indian Community ($1.5 million handle, down from $1.9 million; $95,645 GGR, down from $163,524)
- Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($1.4 million handle, down from $1.9 million; $168,874 GGR, down from $177,154)
- Golden Nugget/Keweenaw Bay Indian Community ($923,269 handle, down from $874,114; $10,750 GGR, up from -$2,623)
- Four Winds Sportsbook/Pokagon Band of Potawatomi Indians ($545,937 handle, up from $345,719; -$20,000 GGR, down from $7,908)
“The next few months should help bring innovation from sportsbooks, as each operator experiments with ways to spur interest during the slow season,” Schoch said. “Those developments could be unique promotions built around the upcoming Olympics, or interesting NBA playoff or baseball bets. Regardless, innovation in a competitive market is ultimately good for the entire industry.”
Online casinos and poker
Revenue for Michigan’s online casinos and poker rooms hit $94.9 million in May, essentially even with April but still just below the record $95.1 million reached in March. May’s win breaks down to $3.1 million per day of the 31 days of the month, down slightly from $3.2 million per day over the 30 days of April.
The win produced adjusted gross receipts of $89.1 million, up from $88.9 million in April. That total yielded $18.1 million in state taxes and $7.1 million in local taxes.
Michigan is still trying to join New Jersey and Pennsylvania as the only states to reach $100 million in revenue over a single month. The growth has stalled in recent months, but online casinos overall have grown far more quickly than any other U.S. online casino market. Since January, online casinos and poker have generated $393.9 million in revenue and $99.7 million in state and local taxes. By comparison, online and retail sportsbooks have generated $123.5 million in revenue and just $5.2 million in state and local taxes.
“Online casinos have become a powerhouse of revenue generation,” Welman said. “Revenue has remained high, even as retail casinos around Detroit have become more accessible. Looking ahead, the popularity of these games should remain — and likely expand — over the next few months, even as retail casinos’ operations continue to steady.”
Other highlights from May:
- BetMGM/MGM Grand Detroit led with $36.1 million in gross receipts, yielding $10.6 million in state and local taxes.
- FanDuel/Motor City was second with $16.3 million in GGR, producing $4.3 million in state and local taxes.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Central America
21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft

21VIRAL, a leading games aggregator for the Central and Latin American market, has strengthened its expansion by signing an agreement with platform provider Virtualsoft
21VIRAL, a leading games aggregator for the Central and Latin American market, today announced a strategic agreement with prominent platform provider Virtualsoft, significantly strengthening its expansion across the region.
This collaboration will integrate 21VIRAL’s extensive portfolio of games into Virtualsoft’s platform, providing enhanced content options for operators across key Central and Latin American nations. Virtualsoft is a key supplier with a strong presence in markets including Ecuador and Peru, delivering innovative gaming solutions to a diverse range of operators.
Christoph Härtel, CEO of 21VIRAL, commented: “Partnering with Virtualsoft is a pivotal moment for 21VIRAL as we deepen our engagement with one of the world’s most rapidly advancing online gaming markets. Virtualsoft underpins numerous leading brands in the region, and integrating our GameConnector solution will allow swift access to their operational brands. We look forward to working closely with Virtualsoft’s talented team to deliver innovative and revenue driving gaming experiences.”
Alejandro Velez, General Manager at Virtualsoft, stated: “21VIRAL has a strong reputation for seamless integrations and profound expertise in the Latin American gaming market, making them an ideal partner for us. Together, we are streamlining operations and elevating the gaming experience for players, aiming to set new benchmarks for the industry.”
Compliance Updates
New Initiative from DI Council Aims to Enable Betting on Professional Sports

The Division I Council introduced a proposal that, if adopted in October, would change sports betting rules to permit student-athletes and staff members to bet on professional sports and refocus the Association’s enforcement efforts on college sports betting and behaviors that directly impact game integrity. If adopted, the change will be implemented only if Divisions II and III also vote to allow betting on pro sports.
The council’s introduction of the proposal, which comes after a directive from the Division I Board of Directors in April that the council adopt changes to sports betting rules, is not an endorsement of sports betting behaviors, especially for college athletes. The NCAA’s prohibition against betting on college sports would remain in place, as would the prohibitions against sharing information about college events with bettors. The NCAA also would continue to maintain its prohibition for NCAA championships against advertising and sponsorships associated with betting.
“NCAA rules prohibiting sports betting at all levels were written and adopted at a time when sports gambling was largely illegal nationwide,” said Josh Whitman, athletics director at Illinois and chair of the council. “As betting on sports has become more widely accepted across the country, Division I members have determined that further discussion of these sports betting rules is warranted, particularly as it relates to the potential distinctions between betting on professional versus collegiate sports. Throughout our discussions, the council has remained focused on student-athlete wellness and educating student-athletes about the risks and potentially harmful impacts of betting.”
Current NCAA rules do not allow student-athletes or institutional staff to engage in sports betting at any level (professional, college or amateur) for any sports that have NCAA championships, and NCAA members have continually maintained that any betting by a student-athlete on his or her own team or own sport in college should continue to result in a permanent loss of any remaining collegiate eligibility. However, in 2023, Division I changed the reinstatement guidelines for student-athletes who participate in sports betting on professional sports to focus on harm reduction for problematic betting behaviors.
“Deregulating professional sports betting may provide schools an additional opportunity to implement harm-reduction strategies, which can be more effective and have long-term benefits not seen with abstinence-only approaches. Harm-reduction strategies include education, stigma reduction and acknowledging actual behaviors,” said Dr. Deena Casiero, NCAA chief medical officer. “By meeting student-athletes where they are, schools may be more effective at preventing, identifying and supporting student-athletes with problematic gambling behaviors. Regardless of the change, schools are encouraged to use the many sports betting resources already available.”
The recently released Harm Reduction Considerations for Gambling & Sports Betting in Collegiate Sports references available sports betting resources, including the NCAA Mental Health Best Practices. Additionally, more than 100,000 student-athletes, coaches and administrators have been reached through the NCAA’s education efforts with EPIC Global Solutions, and the NCAA has launched an e-learning module to educate student-athletes on problem gambling harms and the integrity risks associated with sports betting.
Several sports betting-related violations by staff members at NCAA schools have been resolved through the infractions process in recent years, and the enforcement staff is working on issuing Notices of Allegations in several ongoing cases that involve allegations of betting on professional and college sports by student-athletes and/or athletics department staff members at a handful of NCAA schools.
The proposed rule change would not be retroactive. If it is adopted, it would apply only to sports betting activities that occur after the effective date of the proposal.
“The enforcement staff’s sports betting-related caseload has significantly increased in recent years, and our staff — including our new sports betting integrity unit — has been effective in detecting and pursuing violations,” said Jon Duncan, NCAA vice president of enforcement.
The Association prioritizes competition integrity, which is vital to college sports. The NCAA uses a layered strategy to respond responsibly to the rise in sports betting across the United States by monitoring over 22,000 contests per year, advocating for limits on prop bets that pose heightened risks, reducing the potential for student-athlete abuse by aggrieved bettors, and creating greater transparency to assist with the timely investigation and resolution of integrity-related issues.
This layered approach includes the most recent agreement extension with Genius Sports to establish unprecedented betting restrictions on high-risk proposition bets. Sportsbooks licensing NCAA championship data must cooperate fully with NCAA investigations, including providing access to account data, financial history and geolocation records. This will allow the NCAA to work with the sportsbooks to gather detailed account information when harassers are identified to prevent repeat offenders from continuing to place bets across platforms, increasing safeguards to protect student-athlete mental health and well-being.
Latest News
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators

Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.
EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.
“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.
With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
Immediate marketing benefits iGaming operators can realize include:
- Welcome offers following a first deposit
- Instant reactivation messages after session abandonment
- Real-time loyalty rewards based on gameplay milestones
“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.”
The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.
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