Press Releases
An Industry First, William Hill Sportsbook Officially Opens at Capital One Arena in Washington, D.C.
Marking a major milestone in American sports history, the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena officially opened today, becoming the first ever sports betting venue to open within a U.S. professional sports facility.
William Hill, a part of Caesars Entertainment, and Monumental Sports & Entertainment announced a groundbreaking partnership deal in October 2019 to open the first-of-its-kind, marquee destination for local, regional and global visitors. With the addition of Michelin-starred Chef and Maryland native Nicholas Stefanelli, the talents of three leading purveyors in the hospitality and entertainment industries will offer guests a truly unique and extraordinary experience.
“Monumental Sports & Entertainment is proud to have worked with William Hill and Caesars Entertainment, a proven leader and innovator in sports betting, to provide the preeminent fan experience and serve as exemplars to the industry as first-in-class and best-in-class,” said Monumental Sports & Entertainment Founder & CEO Ted Leonsis. “Providing a data-driven, technologically-advanced environment in a beautiful, approachable space with fine dining options provided by Chef Stefanelli will further enhance the indelible memories we create nightly at Capital One Arena, and draw even more visitors to our historic downtown D.C. neighborhood.”
The two-story, 18,000 square-foot venue features 17 betting windows and 12 self-service betting kiosks, as well as Verizon 5G Wi-Fi capability so fans can place wagers on mobile devices through the William Hill app from the comfort of their seats as they enjoy a meal or beverage. Visitors will enjoy a premium game-day experience whether they’re attending a Capitals or Wizards game or watching out-of-town games in the sportsbook, thanks to an inspired sports-bar menu crafted by Stefanelli.
More than 100 television screens adorn the Sportsbook, including four positioned on all sides of a jumbotron that hangs from the ceiling in the center of the venue that is a replica of the one inside Capital One Arena at center ice/center court. A custom, 1,500 square-foot LED screen wraps the entire facility and offers visitors the best viewing experience for enjoying multiple games across various sports simultaneously.
There is also a broadcast studio that will be used to host live television and radio shows, as well as two VIP areas and a private dining and entertainment space. Design elements pay homage to the history of sports and local professional teams, including baseball stitching incorporated into the staircase railing, vintage lockers featured in the main bar, local sports memorabilia throughout the space and sketches of local arenas printed on the ceiling.
The sportsbook and restaurant will be open daily, year-round, and are accessible to the public from F Street while offering direct access to and from Capital One Arena during select ticketed events, which currently number 230 events a year and welcomes 3 million visitors.
“With more than 100 televisions, nearly 20 betting windows and a dozen kiosks in the space as well as access to the William Hill mobile app, our guests will enjoy a great gameday watching the Capitals or Wizards at home or wagering on their favorite teams during any game,” said Tom Reeg, CEO of Caesars Entertainment, parent company of William Hill. “Adding Chef Nicholas to our roster has elevated our partnership with Monumental Sports & Entertainment to an elite level, providing the ultimate sportsbook experience for fans throughout the region.”
The premier full-service food and beverage offerings created by Stefanelli complement the premium sports betting facilities that are synonymous with the William Hill experience. With its location within the spirited and energetic atmosphere of Capital One Arena, the William Hill Sportsbook and Restaurant Concept offers a revolutionary and fundamental fan experience for sports fans in Washington, D.C.
Stefanelli is known for his traditionally inspired Italian dishes mixed with equal parts finesse, flavor and whimsy style at his flagship Michelin-starred restaurant Masseria, as well as Officina at the Wharf and Georgetown.
“Having the opportunity to partner with industry leaders William Hill and Monumental Sports & Entertainment to present this Sportsbook and Restaurant Concept in D.C. is very exciting,” said Stefanelli. “Bringing my brand of hospitality to sports and gaming is a winning combination for me.”
Paying homage to cuisine influenced by both his Maryland roots and traditional sports-bar fare, the menu features appetizers, soups, salads, a raw bar, sandwiches, entrees, side dishes and desserts available daily. A few featured items for sports and food fans alike include Double Dipped Chicken Wings, Potato Skin ‘Nachos,’ Classic Meatballs, Roast Pork Sandwich, DC Half Smoke, Eastern Shore Rockfish Imperial and Chicken Parmesan.
The William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena is the first-of-its-kind and is operated by Caesars Entertainment. Caesars Entertainment recently completed its acquisition of William Hill, PLC and currently offers sports betting options in 18 U.S. states and territories, including over 170 retail sportsbooks.
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
Latest News
Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.
“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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