eSports
Allied Esports Names ViewSonic Official Gaming Monitor and Official Streamer Room Partner of HyperX Esports Arena Las Vegas

Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. introduced ViewSonic, a leading global provider of visual solutions, as the Official Gaming Monitor and Official Streamer Room Partner of its flagship esports venue, HyperX Esports Arena Las Vegas.
Per the multiyear agreement, ViewSonic will outfit all HyperX Esports Arena Las Vegas gaming stations, including in the main arena and front lobby, with 27-inch ViewSonic ELITEâą XG270 monitors, and provide two 50-inch ViewSonicÂź CDE5010 4K Ultra HD displays for the recently renovated Streamer Room at the venueâs front entrance. ViewSonic will also provide ELITE XG270 monitors for the Allied Esports Truck in North America.
âAs pandemic restrictions have eased and event dates are now filling up, the timing couldnât be better to bring on a partner like ViewSonic, whose premium products will significantly enhance the gaming experience at HyperX Esports Arena Las Vegas,â said Jud Hannigan, CEO of Allied Esports. âWeâre thrilled to welcome ViewSonic to our family of partners and excited to continue to provide our guests with a setup that takes their gameplay to the next level.â
ViewSonic branding will be presented throughout HyperX Esports Arena Las Vegas, including in the Streamer Room, on the main arenaâs 50-foot LED wall, and on the Champions Circle digital display. ViewSonic will receive marketing and promotional support through weekly social media posts and email distributions, as well as logo placement on the venueâs official website. ViewSonic will also receive 30-second spots, billboards and logo rotation during Allied Esportsâ weekly community broadcasts produced from HyperX Esports Arena Las Vegas. Furthermore, ViewSonic will receive a 15-second spot that runs prior to the start of each gaming station session throughout the venue.
âThis is a very special time for ViewSonic and ViewSonic Gaming,â said Jeff Volpe, president of ViewSonic Americas. âWeâre excited to be a part of the Allied Esports family of sponsors and thrilled that this opportunity will get our world class gaming monitors into the hands of the best gamers from around the globe at the HyperX Esports Arena Las Vegas. ViewSonic has exciting new ELITE gaming products coming to market later this year. This Allied Esports and HyperX Esports Arena Las Vegas sponsorship is just the beginning of our growth and reach in esports and gaming overall.â
ViewSonic is committed to delivering a fun and reliable experience for console and PC gaming. The ELITE gaming monitors are passionately developed and engineered for all gamers, from professionals and enthusiasts to beginners and casual players, to be competitive at all levels. A gamerâs equipment is just as important as their skill level, and a monitor needs to have the latest technologies to deliver high refresh rates, fast response times and vivid images. ViewSonic is dedicated to growing with the gaming industry by offering support within esports through education and by partnering with and sponsoring teams, brands, influencers, and programs throughout the world.
Allied Esports unveiled the new monitors at HyperX Esports Arena Las Vegas on Saturday, May 15 during the 100th edition of Saturday Night Speedway featuring Mario Kart 8 Deluxe. The celebration of the popular weekly event, dubbed âThe Most Electrifying Night in Racing,â showcased 72 of the top Mario Kart players from around the country in front of a capacity-limited sellout crowd. To watch Saturday Night Speedway 100 in full, visit the Allied Esports YouTube channel.
As the premier esports venue and production facility in North America, the world-renowned HyperX Esports Arena Las Vegas has become a global destination for esports fans, professional players, streamers and influencers, event organizers, publishers and teams. Since opening in March 2018 at the Luxor Hotel and Casino, HyperX Esports Arena Las Vegas has hosted more than 500 events, including industry icons like League of Legends All-Star, Capcom Cup and the NBA 2K League.
With its unique modular design, elevated main stage, two-story LED video wall and one-of-a-kind HyperX Hype Tunnel, HyperX Esports Arena Las Vegas is the ultimate setting for both professional competition and everyday players to test and showcase their skills. The arenaâs weekly tournaments and broadcasts draw competitors from around the country and have become a benchmark for community events and grassroots growth for up-and-coming players.
In addition to its world-class gaming hospitality, HyperX Esports Arena Las Vegasâs versatile production capabilities continue to be at the center of many online esports and entertainment productions throughout the world.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the worldâs top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13â16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns Nâ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last yearâs Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
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