Press Releases
Sportradar signs groundbreaking agreements with New York Jets, Baltimore Ravens to maximize teams’ sports betting-related performance
Sportradar, a leading global provider of sports betting and sports entertainment products and services, announced strategic partnerships with the New York Jets and Baltimore Ravens to support their efforts in maximizing sponsor performance and unlocking new opportunities for their partners in the rapidly growing legal sports betting category. These new alliances mark the first-time major U.S. professional sports teams have partnered with a sports technology company to address these types of marketing needs in such an innovative manner.
Sportradar will utilize ad:s, its full service, data-driven marketing solution, to help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners. Specifically, Sportradar is delivering technology that will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns, in the interest of personalizing the fan experience and deepening the degree of engagement. This disruptive approach will also create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.
“Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market,” said Mike Smith, Head of Advertising, US, Sportradar. “Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors. Our end-to-end platform provides each team a number of levers they can pull to ensure they’re delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment.”
With the continued expansion of legal sports betting in the U.S., finding an innovative technology partner that knows how to navigate the fragmented marketplace and uncover potential areas for growth is paramount. Sportradar, which has deep expertise in these areas and strong relationships across the sports betting and sports entertainment ecosystem, is uniquely positioned to help businesses maximize the wide range of opportunities brought about by legalized sports betting.
“This innovative relationship with Sportradar will allow the New York Jets to optimize the overall performance of our legal sports betting partners, both inside and outside of our ecosystem,” said Jeff Fernandez, New York Jets Vice President, Business Development + Ventures. “The ability to engage, acquire, convert and retain customers in this super competitive and rapidly growing space is of the highest priority for operators. Sportradar’s proprietary technology and expertise in reaching sports bettors via predictive analytics will be extraordinarily valuable to Official LSB Sponsors of the Jets.”
“As we continue increasing our visibility in the world of sports betting and digital gaming, the Baltimore Ravens are honored to be among the first NFL teams to partner with an industry leader in Sportradar,” Ravens Chief Sales Officer Kevin Rochlitz stated. “Through its unmatched sports data intelligence, Sportradar provides an efficient and robust outlet for our partners to better engage with and cater to fans in this rapidly evolving industry.”
Latest News
GAN Selects Internet Vikingsâ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN SportsŸ, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikingsâ Â bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, âOur relationship with GAN reflects the trust weâve built over the years. Itâs not just about providing hosting solutions; itâs about understanding their vision and exceeding their expectations.â
Latest News
ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
âOur team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelonaâand it remains as expansive and resourceful as ever. Weâre thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,â commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
âOur mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,â said Stephen Crystal, Founder and CEO of SCCG Management. âThis partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.â
âOn behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,â offered Kimberly Pearson, CEO of Osage Gaming.
-
Latest News6 days ago
Plaza Hotel & Casino offering free stalls to temporarily rehome horses affected by the California wildfires
-
Affiliate Industry6 days ago
MetaBet inks Gentoo Media partnership to enhance flagship sites
-
Compliance Updates5 days ago
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
-
Latest News6 days ago
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
-
Compliance Updates5 days ago
FBMDS obtains certification to operate in Brazil
-
Latest News6 days ago
PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
-
Compliance Updates2 days ago
Digitain Group Products are Certified for Brazil
-
Latest News7 days ago
MightyTips signs partnership deal with JVSpinBet