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IMG ARENA COLLABORATES WITH PGA OF AMERICA AND PGA TOUR TO ADD THE PGA CHAMPIONSHIP TO THE GOLF EVENT CENTRE

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IMG ARENA COLLABORATES WITH PGA OF AMERICA AND PGA TOUR TO ADD THE PGA CHAMPIONSHIP TO THE GOLF EVENT CENTRE

 

IMG ARENA, a leading sports betting service and content hub, has acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organiser and rights holder, the PGA of America.

The collaboration between IMG ARENA, the PGA of America and the PGA TOUR begins with the 2021 PGA Championship, contested May 17-23 at The Ocean Course at Kiawah Island Golf Resort, Charleston, South Carolina.

As part of its offering IMG ARENA will distribute data and live streaming of two par-3 holes (based on market availability), via its Golf Event Centre. The revolutionary, front-end sports betting solution is an industry-first product, created in association with the world’s leading golf tours to enable interactive in-play betting on the sport.

The Golf Event Centre is the only place to find a comprehensive range of real-time, shot by shot data and markets, as well as live streaming and interactive course visualisations.

Data from the PGA Championship will be collected by ShotLinkÂź powered by CDW, the PGA TOUR’s proprietary scoring system, which utilises an elaborate network of walking scorers, lasers and greenside cameras.

Max Wright, SVP Commercial of IMG ARENA, said: “Golf majors are among the most prestigious events across all sports, so we are very excited to secure this partnership with the PGA of America.

“The PGA Championship has a reputation for producing dramatic and thrilling moments, making it a perfect addition to the Golf Event Centre for sports bettors to enjoy through our global operator partners.”

Featuring the strongest field in the game, based on the Official World Golf Rankings, the PGA Championship is the second of golf’s four annual majors. Winners of the famous Wanamaker Trophy include Brooks Koepka, Rory McIlroy, Tiger Woods, Jack Nicklaus and Gary Player.

PGA of America Chief Executive Officer Seth Waugh said: “This partnership will allow fans to engage with one of our flagship events – the PGA Championship – in ways they’ve never been able to before. This is truly a new avenue to reach beyond dedicated golf fans and grow interest in the game from a more diverse fan base. We’re excited for what this opportunity will bring now and, in the future, especially when the PGA Championship is hosted in states where sports betting is permitted.”

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Rick Anderson, Chief Media Officer at the PGA TOUR, said: “IMG ARENA’s Golf Event Centre is a one-of-a-kind sports betting product that delivers a new dimension to the golf experience for fans around the globe. Aligning with the PGA of America to add the PGA Championship to the Golf Event Centre demonstrates how the golf community is working together to elevate and protect the sports betting experience for fans while at the same time enhancing operators’ market offerings for professional golf.”

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA TOUR, the FA, and Serie A.

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂ­maco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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Latest News

GLIÂź Names Sangeeta Reddy as Vice President, Innovation

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GLIÂź Names Sangeeta Reddy as Vice President, Innovation

 

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI¼) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.

“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.

Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.

She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.

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Conferences

Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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