Press Releases
PlayMichigan.com: Sports betting drops for first time in online era
Michigan experienced its first month-over-month decline in sports betting since launching online sports betting earlier this year, an unsurprising result as the sports calendar slowed in April. But the seasonal slowdown didn’t stop the state from becoming the quickest in the U.S. to $1 billion in online wagering. This as online casinos continued to dwarf sports betting with another month of revenue that neared $100 million, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.
“Sports betting gets the lion’s share of attention, but it will take years for Michigan’s sportsbooks to reach the kind of revenue that online casinos are already producing,” said Jessica Welman, analyst for PlayMichigan.com. “In addition, online casinos aren’t susceptible to the same seasonal ebbs and flows like sports betting. That said, $1 billion in less than four months of online sports betting is no minor feat either.”
Relying mostly on regular season baseball and NBA games to generate action, Michigan sportsbooks accepted $249.9 million in online handle in April, according to official data released Friday by the Michigan Gaming Control Board. That total was down 30.5% from $359.5 million in March. Combined with the state’s $24.2 million retail handle, which was released last week, Michigan’s online and retail sportsbooks collected $274.2 million in bets, 91.1% of which were made online. The combined handle was down 28.5% from $383.7 million in bets in March.
The total handle will likely keep Michigan at No. 5 in the U.S., behind New Jersey, Nevada, Pennsylvania, and Illinois. But with $1.03 billion in online wagers made from the launch of online sports betting on Jan. 21 through April 30, Michigan is the quickest of any state to reach $1 billion in online wagers.
April’s gross operator revenue from online betting slipped to $20.4 million, down 36.8% from $32.3 million in March. Adjusted gross revenue fell to $10.9 million from the record $19.0 million generated in March. That revenue yielded just $312,824 in state taxes. Promotional credits continue to sap the state’s take, even as the promotional spend fell to $9.5 million in April.
“Sportsbooks are in a generally healthy position heading into the typical summer slowdown, especially considering Michigan’s pro teams have not done much to spur interest,” said Matt Schoch, analyst for PlayMichigan.com. “Tax revenue is still a concern, and we will likely have to wait until football season to see significant growth in sports betting again. But with the Olympics this year and the NBA Finals later than usual, sportsbooks can look forward to a busier-than-normal summer. Ideally, that will positively affect tax revenue, too.”
FanDuel/MotorCity Casino topped online operators with a $74.2 million online handle, down from $107.2 million in March. April’s action produced $7.0 million in gross sports betting receipts for FanDuel, down from $7.8 million in March, resulting in a market-best $5.2 million in taxable revenue, up from $5.0 million.
DraftKings/Bay Mills Indian Community jumped to No. 2 with $61.5 million in wagers, down from $76.5 million in March. Gross gaming revenue dropped to $3.4 million from $6 million in March, leading to $1 million in adjusted revenue, down from $3.7 million. BetMGM/MGM Grand Detroit was third in betting volume with $54.9 million, down from $92.6 million in March. Gross receipts fell to $5.5 million from $8.7 million, and taxable revenue dropped to $3.8 million from $6.4 million.
The online market leaders were followed by:
Barstool/Greektown Casino ($24.8 million handle, down from $39.6 million in March; $1.2 million adjusted gross revenue, down from $3.6 million)
PointsBet/Lac Vieux Desert Band of Lake Superior Chippewa Indians ($14.1 million handle, down from $14.2 million; -$355,073 AGR, down from $2.2 million)
William Hill/Grand Traverse Bay Band of Ottawa and Chippewa Indians ($7 million handle, down from $11 million; -$8,162 AGR, down from $1 million)
FOX Bet/Little Traverse Bay Bands of Odawa Indians ($5.5 million handle, down from $7 million; $163,175 AGR, down from $503,063)
BetRivers/Little River Band of the Ottawa Indians ($2.8 million handle, down from $4.8 million; -$28,856 AGR, down from $537,644)
Twin Spires/Hannahville Indian Community ($1.9 million handle, down from $3.2 million; -$12,190 AGR, down from $209,572)
Wynn/Sault Ste. Marie Tribe of Chippewa Indians ($1.9 million handle, down from $2.2 million; $89,902 AGR, down from $418,529)
Golden Nugget/Keweenaw Bay Indian Community ($874,114 handle, up from $789,792; -$43,215 AGR, down from $70,649)
Four Winds Sportsbook/Pokagon Band of Potawatomi Indians ($345,719 handle, down from $385,009; $107,524 AGR, up from $51,196)
“FanDuel, BetMGM and DraftKings continue to flex their marketing advantages to separate themselves from the state’s other operators,” Schoch said. “As the trio entrench themselves at the top of the market, it will be increasingly difficult for any other operator to break through.”
Online casinos and poker
Michigan’s online casinos and poker rooms continued to impress with $94.9 million in April — down slightly from $95.1 million in March. That total actually represents a small increase in revenue per day, however. Online casinos and poker rooms combined to win $3.16 million per day for the 30 days of April, up from $3.07 million per day in the 31 days of March.
The win yielded adjusted gross receipts of $88.9 million, up from $88.7 million in March, generating $17.8 million in tax revenue for the state and $5.2 million in local taxes.
April’s revenue should keep Michigan close to Pennsylvania and New Jersey, the nation’s two largest iGaming markets in the U.S., though neither of those states has reported April data yet. The biggest difference is where the states are in maturity. New Jersey launched online casinos in 2013 and Pennsylvania launched in 2019.
“There is no precedent for how Michigan has responded to the launch of online casinos,” Welman said. “It’s safe to say that at some point Michigan will challenge to be the largest online casino market in the U.S. The only question is when.”
Other highlights from April:
BetMGM/MGM Grand Detroit led with $36.8 million in adjusted receipts, yielding $7.2 million in state taxes.
FanDuel/Motor City was second with $14.1 million in AGR, producing $2.8 million in state tax. That total edged DraftKings/Bay Mills’ $14 million in AGR.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayMichigan.com, PlayNJ.com, and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino.
Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
Latest News
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
The Alcohol and Gaming Commission of Ontario (AGCO)Â is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.
The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.
Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.
The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.
A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO
Background:
Under Section 10(b)Â of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.
Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.
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