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PlayNJ.com: Sports betting slows in April, but New Jersey hits major milestones nonetheless

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New Jersey Division of Gaming Enforcement Announces April 2023 Total Gaming Revenue Results

 

New Jersey sports betting volume expectedly slowed to less than $750 million in April, the first month of a typical seasonal dip that should last into August. But the popularity of the NBA helped buffer New Jersey sportsbooks more than in most other legal states, spurring enough action to push the nation’s largest sports betting market past $15 billion in lifetime handle, $1 billion in revenue, and $150 million in tax revenue, according to PlayNJ, which tracks the state’s regulated online gaming and sports betting market.

“Considering the challenges, particularly in 2020, $15 billion in wagering and $1 billion in revenue are incredible yard sticks that really drive home just how successful the New Jersey market has been,” said Eric Ramsey, analyst for PlayNJ.com. “At least until New York launches its sports betting industry, New Jersey seems untouchable as the nation’s largest market.”

New Jersey’s sportsbooks accepted $748 million in wagers in April, according to official data released Friday. That is down 13% from $859.6 million in March, but up 1,270.1% over the $54.6 million in bets taken in April 2020, the first full month sportsbooks were affected by pandemic-related shutdowns.

Operator revenue dropped 9.9% to $54.8 million in April from $60.8 million in March. Compared with April 2020, which resulted in just $2.6 million, revenue was up 1,981.9% year over year. April’s action yielded $8.1 million in state taxes.

From 2018 through April 2020, New Jersey sportsbooks have generated:

$15.2 billion in handle.
$1.04 billion in sport betting revenue.
$151.4 million in state taxes.
April’s results are microcosm of the consistency that has helped make New Jersey the nation’s top sports betting market. While New Jersey’s volume declined from March, the month-over-month drop in wagering was less pronounced than other U.S. betting markets, including Colorado (-18%), Indiana (-25.4%), Iowa (-26.7%), and Michigan (-30.5%).

The popularity of the NBA and baseball in New Jersey was a key reason, as area bettors were particularly motivated by the success of the Brooklyn Nets, Philadelphia 76ers, and New York Knicks. In all, basketball betting produced $176.2 million in bets, which was down from the $441.7 million tallied during March Madness. Baseball’s first month was the second-most popular bet in April, generating $159.3 million.

“New Jersey is unique in that it has never been quite as reliant on football as other legal jurisdictions,” said Dustin Gouker, analyst for PlayNJ.com. “NBA has always been particularly popular. Add that the region’s three most popular teams are all enjoying relatively strong seasons, and New Jersey sportsbooks have so far been able to smooth the natural seasonal decline that begins in April.”

Even with retail restrictions loosening in Atlantic City, online betting accounted for 91.1%, or $681.2 million, of the state’s total handle in April. FanDuel Sportsbook/PointsBet topped the online market with $25.5 million in gross revenue, down from $28.5 million in March.

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FanDuel was followed in revenue by:

Resorts Digital/DraftKings/Fox Bet ($12 million, down from $14.1 million in March)
BetMGM/Borgata ($5.2 million, down from $6.5 million)
Ocean Casino/William Hill ($1.8 million, down from $2.8 million)
Monmouth/William Hill/SugarHouse/TheScore ($1.8 million, down from $2.2 million)
Hard Rock/Bet365/Unibet ($1.3 million, down from $1.4 million)
Golden Nugget/BetAmerica ($202,545, up from $111,453)
Tropicana/William Hill ($52,922, down from $142,633)
Caesars Sportsbook/888sport (-$183,283, down from $721,776)
Meanwhile retail sportsbooks generated $66.8 million in wagering, down from $79.5 million in March and a stark difference from the complete shutdown of retail betting in 2020. Meadowlands/FanDuel led all retail books with $3.6 million in revenue in April.

“Retail betting is slowly returning to normal, and that could become even more pronounced when all capacity restrictions are lifted next week,” Gouker said. “That won’t make a major difference for online sportsbooks, which are overwhelmingly preferred by bettors. But it could have an impact on online casino revenue, which made a massive and sustained jump since pandemic-related restrictions began last year.”

Online casinos and poker

Online casinos and poker rooms enjoyed another month of whopping revenue with $107.7 million in April, which was up 34.8% from $80 million in April 2020, though off from the record $113.7 million generated in March. April marked the third time in four months that New Jersey’s online casinos and poker rooms have produced more than $100 million in revenue, the only three months any state has crossed the threshold.

For the second consecutive month, Borgata, which includes the BetMGM brand, wrestled the market lead away from years-long market leader Golden Nugget. But only slightly. Borgata won $32.8 million in revenue on online casino games and poker in April, a dramatic increase from $15.9 million in revenue in April 2020 even if revenue was down from $36.2 million in March. Golden Nugget was second with $32.4 million in revenue, up from $26.7 million in April 2020 and up from $31.8 million in March. Resorts Digital, which includes the FoxBet and DraftKings brands, was third with $19.6 million in April, up from $16.1 million in April 2020 but down from $21.4 million in March.

“The battle for market supremacy was something that would have been hard to predict before the pandemic, but 2020 has really shaken up the way people interact with casino games, perhaps forever,” Ramsey said. “With restrictions in Atlantic City going away, though, this could mark the ceiling of the online market. But a more reasonable expectation is a moderation of the exponential growth that began in spring 2020, rather than an end to it.”

Other highlights from April report:

Online casinos and poker generated $3.6 million per day in the 30 days of April, down from the record $3.7 million per day in March and up from $2.7 million in April 2020.
Online casinos and poker rooms generated $18.9 million in state and local taxes.
Online casinos accounted for $105.3 million of April’s revenue, up 40.8% from $74.8 million in April 2020.
Online poker generated $2.4 million, down 53.3% from $5.1 million in April 2020.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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EGT Digital in a strategic partnership with Pepeta in Kenya

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EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

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Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development

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Quick Custom Intelligence (QCI), the global leader in AI-driven analytics and enterprise solutions for the gaming industry, is pleased to announce the appointment of Melissa Chiaurro as Vice President of Business Development. This strategic addition to QCI’s leadership team comes at a time of unprecedented growth, with QCI expanding its footprint to over 1,000 sites worldwide and experiencing 50% compound organic growth in 2025.

Melissa brings over 20 years of leadership experience in the gaming technology sector, including serving as President of VizExplorer. Her career spans Class II, Class III, and VLT markets with a focus on scaling business intelligence software, electronic gaming systems, casino signage, digital media, and progressive systems. With her proven record of leading national sales teams, building customer-first partnerships, and executing enterprise deployments, Melissa is uniquely positioned to drive QCI’s next phase of growth.

“QCI has redefined how technology empowers operators, and I am thrilled to join at such a pivotal moment,” said Melissa Chiaurro, Vice President of Business Development at QCI. “Our rapid global expansion is a direct result of turning data into action, and I look forward to helping accelerate that momentum—delivering measurable revenue impact for our customers while building new markets and partnerships.”

QCI’s Chief Technology Officer, Andrew Cardno, added: “Melissa’s deep experience and proven leadership will be instrumental as we continue to scale. She knows what it takes to grow businesses globally, and her ability to forge strong industry relationships makes her a key driver of our expansion strategy. With Melissa on board, QCI is even better positioned to deliver innovative, AI-powered solutions that fuel profitability for our customers.”

Melissa’s appointment underscores QCI’s commitment to building a world-class leadership team and reinforces its position as the fastest-growing provider of integrated analytics and AI solutions for the gaming industry worldwide.

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EveryMatrix signals LatAm expansion plans with CIBELAE membership

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EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.

The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.

Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.

It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.

EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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