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PlayColorado.com: Sportsbooks reach $300 million in March to become sixth state to reach $2 billion in lifetime betting

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PlayColorado.com: Sportsbooks reach $300 million in March to become sixth state to reach $2 billion in lifetime betting

 

March Madness helped Colorado sportsbooks take in more than $300 million in wagers, bouncing back from February’s decline to post the second-highest volume month in the state’s first year of sports betting. The month was enough to push lifetime handle in Colorado past $2 billion, becoming the sixth U.S. state to reach the milestone just 11 months after launching, according to analysts from PlayColorado, which tracks the state’s regulated online gaming and sports betting market.

“With the NCAA Tournament, a return to growth is no surprise, but it is still good to see after a bit of a relatively disappointing month,” said Ian St. Clair, analyst for PlayColorado. “Considering the circumstances Colorado launched under, at a time when major U.S. sports were dormant, the state really has been one the U.S. sports betting industry’s great success stories.”

Colorado’s online and retail sportsbooks accepted $300.1 million in bets in March, according to data released Tuesday by the Colorado Department of Revenue’s Division of Gaming. That was up 12.9% from $266.5 million in bets in February, though short of the record $326.9 million set in January. Bettors placed about $9.7 million bets per day in March, up from $9.5 million in February.

March’s bets led to $20.4 million in gross gaming revenue, nearly doubling the $10.4 million generated in February.

Eleven months after the launch of sports betting, Colorado sportsbooks have now taken in more than $2.1 billion in bets.

But as successful as Colorado’s launch of sports betting has been, the state’s tax revenue continues to lag. March’s bets yielded $10.6 million in net sports betting proceeds, after $9 million in promotional credits whittled down the month’s win. That produced $1.1 million in state taxes for the month, which was well above February’s $175,275.

Since launching, sportsbooks have injected $5.6 million into state coffers. Compare that to Indiana, Colorado’s closest competitor in terms of market size. In March alone, Indiana collected $2.5 million in state taxes on $316.7 million in bets.

“Those promotional credits have been a nagging issue that has really kept the state from realizing its full tax revenue potential,” said Jessica Welman, analyst for PlayColorado.com. “On the optimistic side, it could be just that it takes time to work through those credits from the heavy promotion in the state industry’s early days. But if tax revenue remains lackluster, the issue may need to be fixed.”

With the bulk of the NCAA Tournament in March, which included two Colorado games, college basketball betting jumped to $71 million in bets for the month, which was up from $39.6 million in February. But with the Denver Nuggets surging in March and Nikola Jokic MVP betting drawing significant interest, pro basketball remained the most popular bet with $106.9 million in bets.

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The Stanley Cup favorite Colorado Avalanche have helped spike interest in hockey, too, growing to $13.8 million in March from $9.5 million in February, topping tennis ($10.9 million), soccer ($8.9 million) and even table tennis ($8.8 million), a uniquely Colorado favorite.

Of course, Colorado remains among the most unusual betting landscapes in the U.S. Not only does table tennis receive an atypical amount of interest, the summer rodeo season could also help drive some betting interest in the state.

“Most markets are locally driven, so when local teams do well, betting interest rises. But nowhere is that more pronounced than in Colorado,” St. Clair said. “Without a significant population from a neighboring state to draw bets from, Colorado’s market is more locally driven than most. But operators in the state continue to be innovative in the ways that they appeal to Colorado’s bettors.”

For more analysis on regulated sports betting in Colorado, visit PlayColorado.com/revenue.

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WA.Tech Launches Pick’Em Player Props Tool To Enhance Player-Focused Betting Experience

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WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.

The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.

Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.

There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.

Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.

There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.

Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.

As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.

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Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.

The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.

By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.

Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.

“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.

“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.”

 

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Push Gaming makes landmark US debut in Michigan with BetMGM

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Push Gaming makes landmark US debut in Michigan with BetMGM

 

B2B gaming supplier Push Gaming has officially entered the United States, launching its highly anticipated content in Michigan through a landmark exclusive collaboration with leading operator BetMGM.

The milestone debut marks a significant step in Push Gaming’s global growth strategy, bringing its distinctive, player-first approach to one of North America’s most dynamic iGaming jurisdictions.

BetMGM players in Michigan can soon enjoy a selection of launch titles from Push Gaming, including the highly anticipated Big Bamboo and the action-packed 10 Flaming Bisons. The latter made a strong debut in December 2024 and quickly became a fan favourite across the network.

Additionally, Push Gaming will launch a number of exclusive titles for BetMGM, incorporating MGM Resorts International’s IP, such as MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds, alongside Push Gaming’s portfolio of popular titles, ensuring a steady stream of fresh, localised content.

The market entry signals the beginning of Push Gaming’s US journey, with its content exclusively available on BetMGM, uniting two forward-thinking brands that share a deep focus on entertainment, innovation and long-term player engagement.

Widely recognised as a key driver of US iGaming growth, Michigan recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB).  With strong smartphone adoption, a loyal player base, and a commitment to innovation, the state provides the ideal launchpad for Push Gaming’s long-term ambitions in the country.

The addition of Push Gaming’s proven and popular titles will strengthen an already flourishing market and offer players fresh and compelling gaming experiences.

Push Gaming’s launch in Michigan directly builds on the successful collaboration established with BetMGM in Ontario. Working as a precursor, it demonstrates the robust nature of the relationship across North American markets.

Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”

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“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.

“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. The major brand is continually evolving its commitment to providing resources that help customers play responsibly, including GameSense, an industry-leading programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.

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Win Systems successfully held Its exclusive Showroom in Peru

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Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

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