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Harrah’s Resort Atlantic City To Open Five New Dining, Nightlife, & Spa Concepts This Spring

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Harrah's Resort Atlantic City

 

Building on its legacy of four decades of success in the Atlantic City market, the Marina District’s first casino-hotel, Harrah’s Resort Atlantic City, announced today it will debut five new offerings this spring that introduce a brand-new spa and four new dining, nightlife and entertainment concepts for guests to enjoy.

Following the excitement of Caesars Entertainment’s recently-announced commitment of $400 million in capital investment and improvements into its Atlantic City resorts over the next three years, which includes upgrades to guestrooms and suites in Harrah’s Atrium Tower, Harrah’s Resort will additionally unveil five new offerings that will further complement the new guestroom renovations. These enhancements to the overall resort include:

The Spa at Harrah’s Resort – a first-class spa experience conveniently situated adjacent to The Pool, Fitness Center, and The Waterfront Conference Center
The Lobby Bar – an expanded and upgraded bar experience that will serve as the ultimate pre and post destination for an evening out at the resort with top-shelf selections, craft cocktails, and over 70 variations of whiskey and spirits
The Baywalk at Harrah’s – an outdoor, bayside container bar with dining and live music
Rum Point Crab House – a fresh crab and seafood restaurant with scenic sunsets and water views
A new dining and nightlife experience at the resort’s famous Pool at Harrah’s.

“Harrah’s Resort was the very first casino to open in the Marina District more than 40 years ago. It helped transform the area into a sophisticated resort destination within the market,” said Gregg Klein, Senior Vice President and General Manager for Harrah’s Resort Atlantic City. “Four decades later, we are continuing to evolve and introduce brand-new amenities and first-to-market experiences here in Atlantic City. Building on our recently-announced room enhancements to our Atrium hotel tower, these five new concepts will further position our resort as the ultimate summer destination with something for everyone under one roof.”

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All five new offerings will open in time for Memorial Day weekend, with the first phase of the Atrium Tower project completed by Summer 2021.

The All-New Atrium Hotel Tower at Harrah’s Resort
The all-new Atrium Tower at Harrah’s Resort is part of Caesars Entertainment’s commitment to $170 million in hotel renovations in the Atlantic City market. The tower offers spectacular views and fresh design elements in rooms ranging from 450 to 700 square feet per room.

Designed by Interior Image Group, the remodeled guestroom and suites were inspired by the casino’s upscale, yet accessible brand of hospitality with rich elements that are fun, lively and vibrant playing off the resort’s sophisticated Marina District locale. Renderings of the Atrium Tower guestrooms and suites are available HERE.

The Spa at Harrah’s Resort
Debuting May 2021

Opening this May, The Spa at Harrah’s Resort will be a new peaceful oasis for guests to enjoy and recharge for an evening out at the casino-hotel. This state-of-the-art sanctuary will allow guests to take a break from the action in sophisticated style. The sprawling spa retreat will feature 23 treatment rooms, including a deluxe couples suite, complete with an in-room Jacuzzi and fireplace, and a menu of customized spa and salon services, which include skincare, massage and body treatments, as well as nail care, makeup artistry and hair design. Amenities will include individual flat-screen televisions that grace the cutting-edge manicure stations and pedicure chairs, both an in-spa retail and makeup boutique, a hair styling area and separate female and male “wet zones” complete with steam room, sauna and Jacuzzi pool surrounding a fireplace. At this pampering paradise, guests can also relax poolside at Harrah’s spectacular glass dome pool complex located directly across from the spa where the temperature is 82 degrees all year long.

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The Lobby Bar
Opening May 2021

Harrah’s Resort will enhance The Lobby Bar, which is located in the center of the property, doubling the size of the existing bar. It will offer a relaxed, casual environment for guests to grab a specialty drink or classic cocktail. The extensive menu will feature a variety of spirits and creative handcrafted cocktails such as the Fire Flight, a house-made cinnamon elixir shaken with three whiskeys and bourbons and the Sage Peppercorn Smash, made with fresh lemon, sage and mint muddled with house-made peppercorn sage simple syrup, finished with Dad’s Hat Rye whiskey. A variety of local craft beer, bottled beer and wine will also be featured.

The Baywalk at Harrah’s Resort
Opening Late May 2021

Inspired by the success of outdoor, bayside dining at the resort last summer, The Baywalk at Harrah’s Resort will be the ultimate summer destination in Atlantic City with live music, selections from the new Rum Point Crab House’s raw bar, and drinks along the water. With stunning views and refreshing bay breezes, The Baywalk will feature a custom-designed container bar, offering signature cocktails and drinks. The dining menu will feature a wide array of selections that will complement entertainment, games and interactive activities outside in the open air, including live music throughout the week. Signature bites include the Baywalk Burger, featuring aged Angus Beef paired with white cheddar and served with freshly prepared chips.

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Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

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Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

 

SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.

As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.

“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”

The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.

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“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”

The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

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Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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