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PlayIndiana.com: March Madness propels Indiana sportsbooks to second-best month ever

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PlayColorado.com: Sportsbooks reach $300 million in March to become sixth state to reach $2 billion in lifetime betting

 

Indiana’s sportsbooks reversed their February dip, using a completely home-grown NCAA Tournament to push monthly betting volume past the $300 million mark, according to PlayIndiana, which provides news and analysis of the state’s gaming industry.

“We expect to see high volume across most legal U.S. markets in March, but Indiana’s circumstances were unique with March Madness played entirely in Indiana,” said Jessica Welman, lead analyst at PlayIndiana. “It’s hard to know just how much it moved the needle, but March’s results were clearly fueled by a huge volume of NCAA Tournament games all in one place and by a number of fans who traveled to Indiana and then bet legally as they attended games. We may never see a betting event quite like that ever again.”

Indiana sportsbooks brought in $316.7 million in wagers in March, according to official reporting released Monday. That is the second-most for a month in Indiana and up 15.6% from $273.9 million in February. Only January’s record of $348.2 million topped March’s results, pushing Indiana’s lifetime handle to $3.1 billion since launch.

Sportsbooks generated $26.4 million in revenue, a 55.4% increase from $17 million in February, and only topped by the record $29.3 million set in January. March’s revenue yielded $2.5 million in state taxes.

Year-over-year, March’s handle was up 323.3% from $74.8 million in March 2020, a month marred by the pandemic-related shutdown of major U.S. sports, including the NCAA Tournament. Revenue rose 379.5% year-over-year from $5.5 million in March 2020.

“What a difference a year makes, even if comparing this year to last year is apples and oranges,” said Nicole Russo, analyst for PlayIndiana. “Beyond the shutdowns, so much has changed in Indiana’s landscape. Yet, the state continues to fare well in large part because its regulatory framework has been fair and unlike its neighbors in Illinois, consistent. That has created a resilient state industry able to withstand increased competition from neighboring states and a brutal pandemic.”

Online betting accounted for 88.1%, or $279.2 million, of the state’s handle, a modest decrease from 88.4% in February. $160.6 million of March’s bets were on basketball, a dramatic increase from $127.2 million in February as March Madness gripped the attention of bettors. That came even as Purdue, the lone Indiana representative in the NCAA Tournament among the state’s 10 Division I men’s programs, was knocked out in the first round.

“For a basketball-crazy state like Indiana, a dearth of local teams could have really lowered the state’s handle,” Welman said. “But it appears that the proximity of the tournament made up for a lack of Indiana representation.”

DraftKings/Ameristar Casino led the state’s operators with $111.2 million in online bets, up from $107.4 million in February and accounting for 39.8% of the state’s online handle. The month produced $8.5 million in receipts, up from $3.7 million in January. FanDuel/Blue Chip Casino was second with $92.4 million in bets, up from $70.9 million in February. That produced $6.8 million in receipts, up from $5 million. 

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The leaders were followed by:

  • BetMGM/Belterra ($39.4 million handle, up from $33 million in January; $3.6 million win, up from $2.2 million).
  • PointsBet/Hollywood Lawrenceburg ($13.1 million handle, up from $11.3 million; $1.7 million win, up from $1.3 million)
  • William Hill/Tropicana Evansville ($9.5 million handle, up from $5.6 million; $879,577 win, up from $584,406)
  • BetRivers/French Lick Resort ($9.2 million handle, up from $7.5 million; $829,034 win, up from $490,139)
  • TheScore/Ameristar ($3 million handle, up from $2.7 million; $263,111 win, up from $180,674)
  • Unibet/Horseshoe Hammond ($2.1 million handle, up from $1.8 million; $139,283 win, up from $70,125)
  • Caesars/Horseshoe Hammond ($229,488 handle, down from $667,360; $1,392 win, up from -$20,062)
  • BetAmerica/Rising Star Casino ($76,686 handle, down from $100,555; $1,191 win, down from $3,328)

$37.5 million in bets were placed at retail sportsbooks In March, up from $32.9 million in February. Hollywood Lawrenceburg, nearest Cincinnati, led the retail market with $10.8 million in wagers. Ameristar East Chicago was second with $6.2 million.

Operators in Indiana may also receive a boost from Illinois, where Gov. J.B. Pritzker reinstated in-person registration for that state’s online sportsbooks. That decision could make traveling across the border from the Chicago area more appealing, at least for some.

“Indiana has always been a market that has capitalized on large markets just across its borders,” Russo said. “Illinois’ decision could modestly move the needle, especially for the Chicago-area casinos that have always counted on out-of-state bettors as a significant portion of their customer base.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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Compliance Updates

Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

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Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

 

Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.

Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”

Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.

“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”

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1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America

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1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.

This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.

The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.

Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.

This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, 
said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”

Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.

“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”

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