Press Releases
PlayIllinois.com: Sportsbooks suffer first month-over-month decline, but gain ground on nation’s top markets
Illinois sportsbooks posted a month-over-month decline in betting volume for the first time since launching in late July, continuing what was a national trend in February. But the state still managed to narrowly surpass Pennsylvania to place third among U.S. states for the month. More concerning for what has been a booming industry in Illinois, though, is the return of in-person registration, which could stymie online sports betting growth for as long as it is in place, according to PlayIllinois, which provides news and analysis of the state’s gaming industry.
“Passing Pennsylvania should be momentous but it is almost certainly going to be short-lived, as the decision to return to in-person registration will likely mean the end of growth for the Illinois sports betting industry,” said Jessica Welman, analyst for PlayIllinois.com. “Open registration has been a key component in making Illinois one of the largest sports betting markets in the country. Forcing people to physically appear in a retail sportsbook is a counterproductive measure, which should be apparent whenever Illinois April data is released.”
With open registration still in place in February, Illinois retail and online sportsbooks attracted $509.8 million in wagers, according to official data released Friday. That is down 12.3% from the record $581.6 million in January, an expected dip with fewer days during the month and only one NFL game to bet. That game, the Super Bowl, drew $45.6 million in bets, though some of those bets were accepted prior to February.
Bettors placed $18.2 million per day in the 28 days of February, which was down slightly from $18.8 million per day in January. Illinois’ relatively modest pullback made it the third-largest U.S. market in terms of money wagered, gaining ground on leaders New Jersey ($743 million) and Nevada ($554.1 million), while topping Pennsylvania ($509.5 million) for the first time.
February’s handle also produced $30.3 million in operator revenue, down 38.7% from the record $49.4 million in January. But the month’s win produced $35.4 million in taxable revenue, which yielded $5.3 million in taxes for the state and another $541,832 in local taxes.
“February’s results in Illinois actually compare well to the other major markets in the U.S., showing that the state had yet to reach its ceiling,” said Joe Boozell, analyst for PlayIllinois.com. “Even with the return of in-person registration, operators have set a good foundation of bettors that will sustain the industry, even as the rules stunt the market’s growth.”
For the first time in months, retail sportsbooks were open for a full month, attracting $19.6 million in bets. But online betting still drove 96.2%, or $490.2 million, of the state’s handle. That is down from 98.9%, or $575.2 million, in online betting in January.
DraftKings/Casino Queen remained the market leader by accepting $199.8 million in online and retail wagers in February, which was down from the operator’s $244.2 million handle in January but still represented 39.2% of the state’s total handle. $196.5 million of February’s bets came online.
FanDuel/Par-A-Dice Casino was second with its $158.9 million handle, $158.4 million of which came online. The operator’s overall handle was down from $173.5 million in January. BetRivers/Rivers Casino was third with $86.9 million in online betting and $96.4 million overall, down from $112.7 million in January.
The market has also gotten more competitive, most notably from the March 11 launch of Penn National’s Barstool-branded app, which is partnering with Hollywood Casinos. But Barstool’s launch came just weeks before the end of open registration, hamstringing what has been a popular operator in both Pennsylvania and Michigan.
“Barstool had just three weeks to build a customer base in an open environment, which should put it at a permanent disadvantage against the market leaders,” Welman said. “That said, their brand is popular and should draw significant interest, helping to grow the market. It could be the last hurrah, of sorts, as new operators might be deterred by in-person registration.”
In February, Super Bowl betting drove more action than any other single event, of course. But the NBA and college basketball continued to be a popular bet, drawing $256.7 million, or 50.4% of the state’s total handle, even as college basketball betting is slowed by the ban on wagers on in-state college teams. And bettors placed $45.3 million on tennis, a surprising surge for what is a fringe betting sport in much of the U.S.
“Illinois has grown in ways that are typical of most major markets, with an overwhelming preference for major U.S. sports and driven less by single events,” Boozell said. “But tennis’ popularity shows that the state is unique in some ways, too. We will now see how operators adapt to the state’s regulatory decisions, which have created challenges that sportsbooks will have to overcome to grow in the future.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
Latest News
Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.
“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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