Press Releases
PlayIllinois.com: Sportsbooks suffer first month-over-month decline, but gain ground on nation’s top markets
Illinois sportsbooks posted a month-over-month decline in betting volume for the first time since launching in late July, continuing what was a national trend in February. But the state still managed to narrowly surpass Pennsylvania to place third among U.S. states for the month. More concerning for what has been a booming industry in Illinois, though, is the return of in-person registration, which could stymie online sports betting growth for as long as it is in place, according to PlayIllinois, which provides news and analysis of the stateâs gaming industry.
âPassing Pennsylvania should be momentous but it is almost certainly going to be short-lived, as the decision to return to in-person registration will likely mean the end of growth for the Illinois sports betting industry,â said Jessica Welman, analyst for PlayIllinois.com. âOpen registration has been a key component in making Illinois one of the largest sports betting markets in the country. Forcing people to physically appear in a retail sportsbook is a counterproductive measure, which should be apparent whenever Illinois April data is released.â
With open registration still in place in February, Illinois retail and online sportsbooks attracted $509.8 million in wagers, according to official data released Friday. That is down 12.3% from the record $581.6 million in January, an expected dip with fewer days during the month and only one NFL game to bet. That game, the Super Bowl, drew $45.6 million in bets, though some of those bets were accepted prior to February.
Bettors placed $18.2 million per day in the 28 days of February, which was down slightly from $18.8 million per day in January. Illinoisâ relatively modest pullback made it the third-largest U.S. market in terms of money wagered, gaining ground on leaders New Jersey ($743 million) and Nevada ($554.1 million), while topping Pennsylvania ($509.5 million) for the first time.
Februaryâs handle also produced $30.3 million in operator revenue, down 38.7% from the record $49.4 million in January. But the monthâs win produced $35.4 million in taxable revenue, which yielded $5.3 million in taxes for the state and another $541,832 in local taxes.
âFebruaryâs results in Illinois actually compare well to the other major markets in the U.S., showing that the state had yet to reach its ceiling,â said Joe Boozell, analyst for PlayIllinois.com. âEven with the return of in-person registration, operators have set a good foundation of bettors that will sustain the industry, even as the rules stunt the marketâs growth.â
For the first time in months, retail sportsbooks were open for a full month, attracting $19.6 million in bets. But online betting still drove 96.2%, or $490.2 million, of the stateâs handle. That is down from 98.9%, or $575.2 million, in online betting in January.
DraftKings/Casino Queen remained the market leader by accepting $199.8 million in online and retail wagers in February, which was down from the operatorâs $244.2 million handle in January but still represented 39.2% of the stateâs total handle. $196.5 million of Februaryâs bets came online.
FanDuel/Par-A-Dice Casino was second with its $158.9 million handle, $158.4 million of which came online. The operatorâs overall handle was down from $173.5 million in January. BetRivers/Rivers Casino was third with $86.9 million in online betting and $96.4 million overall, down from $112.7 million in January.
The market has also gotten more competitive, most notably from the March 11 launch of Penn Nationalâs Barstool-branded app, which is partnering with Hollywood Casinos. But Barstoolâs launch came just weeks before the end of open registration, hamstringing what has been a popular operator in both Pennsylvania and Michigan.
âBarstool had just three weeks to build a customer base in an open environment, which should put it at a permanent disadvantage against the market leaders,â Welman said. âThat said, their brand is popular and should draw significant interest, helping to grow the market. It could be the last hurrah, of sorts, as new operators might be deterred by in-person registration.â
In February, Super Bowl betting drove more action than any other single event, of course. But the NBA and college basketball continued to be a popular bet, drawing $256.7 million, or 50.4% of the stateâs total handle, even as college basketball betting is slowed by the ban on wagers on in-state college teams. And bettors placed $45.3 million on tennis, a surprising surge for what is a fringe betting sport in much of the U.S.
âIllinois has grown in ways that are typical of most major markets, with an overwhelming preference for major U.S. sports and driven less by single events,â Boozell said. âBut tennisâ popularity shows that the state is unique in some ways, too. We will now see how operators adapt to the stateâs regulatory decisions, which have created challenges that sportsbooks will have to overcome to grow in the future.â
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
The Unit aims to grow its presence in the Americas with move to new Manhattan location in January 2025 at Bank of Irelandâs NYC Hub
The Unit, a leader in product design and development for sports betting and iGaming, will proudly open its new office in New York City, as part of its long-term global expansion objectives, in January 2025.
The Americas division was established in 2023 with the launch of The Unitâs partnership with online operator PlayStar Casino. The New York City office, located in the heart of Manhattan, will now be the hub for The Unitâs activity in the Americas.
This new base will be located at Bank of Irelandâs NYC Hub, which was launched to help Irish business owners expand their North American operations. The offices at 2 Grand Central Tower are a great asset to Irish companies aiming to expand their operations in the United States and beyond. This is an ideal location for The Unit to grow its footprint in the region.
The project will be put into practice by The Unitâs Head of Business Development & Account Management Mark OâHare, who has relocated to New York and will be responsible for The Unitâs commercial growth in the region.
With product and development teams in Ireland and Moldova, the addition of an American hub is further proof The Unit holds an unwavering commitment to becoming the partner of choice, on a global scale, throughout the industry.
Paddy Casey, Co-founder at The Unit, said: âThese are exciting times for The Unit, and with plans in place to exponentially grow our presence in the Americas across the next few years, the start of 2025 will be the perfect time for us to move into one of the most vibrant cities in the world.
âThis will be the ideal addition to our existing bases in Ireland and Moldova. The flexible workspace the hub can provide will be integral to our plans and will give us the opportunity to grow the team.
âThis is an excellent opportunity for us to touch base with clients in the Americas and strategise further launches. Weâre looking forward to mapping out our future in the region with our team on the ground there.
âI would like to thank Mark OâHare for making the move to New York, and Iâm sure both he and his team will have the skills and experience to execute our vision for the Americas division across the long-term.â
Tania Sheikh, Manager of NYC Hub for Bank of Ireland, said: “We are very pleased to welcome The Unit to the NYC Hub. The facilities we can provide have helped businesses scale up and connect with their partners, and we are proud to offer that opportunity to The Unit.
âWe look forward to hosting The Unit and wish them well in their endeavors to grow their business here.â
The Unit has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this exciting period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems, and gaming content, today announced that management will participate in the 2025 ICR Conference on January 13-15, 2025 at the Grande Lakes Resort in Orlando, FL.
Zoran Milosevic, Chief Executive Officer of Meridianbet, will participate in a fireside chat with an equity research analyst on Monday, January 13, 2025, at 2:30 PM ET and will also be available for meetings during the conference.
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
âScratch & Win tickets can make great stocking stuffers for the adults in your life, but theyâre not for kids,â said Ryan McCarthy, BCLCâs Director of Player Health. âThe research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.â
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
âWith the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,â said Dr. Luke Clark, Director for Gambling Research at UBC. âOur research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.â
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
âOpen and honest conversations are crucial when it comes to navigating childhood exposure to gambling,â said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kidsâ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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