Canada
Highlights from New Horizons in Responsible Gambling 2021: Player Health Reboot: Resetting the Future
More than 320 attendees gathered virtually for BCLC’s ninth-annual New Horizons in Responsible Gambling Conference on March 9 and 10, 2021. Delegates and speakers logged on from across British Columbia and Canada, the United States, Ireland, Italy, New Zealand, England and Macau, among many other locations, to participate in 14 sessions addressing topics and findings around the theme: Player Health Reboot: Resetting the Future.
Keynote speaker Futurist Sanjay Khanna kicked off the conference with his address, Foresight in Gambling Innovation. Khanna detailed the converging-crisis era the globe is grappling with: large-scale environmental and societal changes and how this era will impact the future of the gambling industry. Khanna’s address intertwined how influences like climate change and the proliferation of smart phones and social media will affect player health, social resilience and the future concept of play. He offered suggestions for how operators, product designers and policy makers can use technology, innovation and diversity to ‘reset’ and prepare for a future that is positive, resilient and sustainable.
“Bringing together new creators and inclusive design to the context of disruption is hugely important,” Khanna said. “Player health needs to be player health by design and built in at the early inception of new products and services…What we might want to see out of all of this, is a vision for diverse and inclusive play in gambling.”
In her session, Is it Gambling? Breaking Down Esports, Video Games & Social Games, Dr. Brett Abarbanel, Director of Research at the International Gaming Institute at University of Nevada, Las Vegas examined the definition of gambling and how elements of gambling and chance appear in unexpected ways in video games, Esports, virtual reality and other applications.
“What do you think of when you think of the word, gambling?” she asked attendees. “A casino game, a slot machine, a poker game, the flipping of a coin at the start of a sports game, or when you role the dice in a board game?” Dr. Abarbanel examined how regulators in jurisdictions worldwide are examining these questions in determining the legality of emerging video-gaming elements like loot boxes.
“Game developers, toy designers, spectator-engagement tool creators who are putting these things together, may not even realize the potentially legal and certainly social ramifications of even just adding a simple random number generator to their games or other gambling-like elements.
“How we define gambling really starts to come into play,” she said.
In Breaking through the Sludge, Understanding Human Behaviour Bing Feng, Senior Research Associate at Behavioural Economics in Action at Rotman School of Management, discussed how gambling operators can address ‘sludge’: broadly described as any intervention that impedes positive-decision making, the opposite of a ‘nudge’.
“Reminding people of their goal, or making their goal more salient will increase their motivation to work towards it,” she said of one approach to encouraging healthy play.
Feng highlighted recent research drawing similarities between effective tools used to increase financial literacy and positive gambling behaviours, including: setting limits, tracking behaviours impulse control, risk perception and alternative activity-seeking.
“Key behaviours can help us design better interventions and solutions,” Feng said. “Sometimes we just need to pause, and take a moment to see what we can improve and how we can make things easier and better for our end user.”
In addition to these sessions, New Horizons offered participants sessions on the emerging risks associated with self-directed investing (day trading), a discussion around the regulatory practices of sports betting and how responsible gambling can catch up with the rise of cashless technology.
To stay connected with New Horizons and for information about future virtual sessions, please visit https://horizonsrg.bclc.com/
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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