Canada
CGA: Optimism and Opportunity in 2021

We all agree that 2020 was a year that we want to put firmly behind us. The COVID-19 pandemic has had an extraordinary impact on our business, communities and families. In these early months of 2021, the impacts of the pandemic continue be present and real for those still impacted by closures, but there is a sense of optimism and hope for the year ahead.
2021 will be a pivotal year for the Canadian Gaming Association (CGA) as we continue to work with both federal and provincial governments to ensure the best outcome possible for our industry as it recovers from COVID-19.
The association’s advocacy efforts will be primarily focused on sports betting and the development of iGaming regulatory model in Ontario. The CGA will continue to support Bill C-13, the federal single-event sports wagering bill, as it moves through the House to the Senate, and will provide assistance as provincial regulators decide how to best to develop their sports wagering regulatory models. Coinciding with these efforts will be the CGA’s involvement in the consultations on Ontario’s iGaming model, the CGA continue to work with the AGCO and the government of Ontario as they move ahead with a licensing model to make iGaming a reality in the province.
CGA Academy
We have launched a new training and development program called the CGA Academy in partnership with iGaming Academy. Member and industry offers are coming soon and in the meantime, you can find more information on the CGA Academy microsite.
New Members
Our membership is growing! We are thrilled to welcome Bet Regal and Kambi to the Canadian Gaming Association. If you are interested in joining the CGA, information and application forms are available here.
Sports Betting Update
Sports betting will be a key priority for the CGA throughout 2021 as it will be a powerful tool to help the industry emerge from the impacts of COVID-19. Bill C-218, the Private Member’s Bill brought forward by Kevin Waugh, MP for Saskatoon-Grasswood, had its second reading and debate on February 5 and again benefited from all-party support. The second reading vote will be held on February 17, which will approve the bill’s referral to the House of Commons Justice Committee for hearings.
Bill C-13, the government bill, is due to have its second reading and debate on February 19.
Paul Burns, President & CEO, CGA, and Mr. Waugh were quoted in an article in the Financial Post on how Canada has never been closer to legalizing single-event sports betting.
We will continue to keep you updated on the progress of the two bills.
Regulatory Innovation Committee Moving On to Sport and Event Wagering Standards
The CGA’s Regulatory Innovation Committee developed regulatory standards for cashless wagering (Standards for Cashless Systems) in land-based Canadian casinos in 2020, which are now available for implementation across Canada. A copy of the standards can be dowloaded on our website. The committee has moved on to sport and event wagering standards in anticipation of the legalization of single-event sports wagering.
Given that only parlay-style wagers are legal in Canada, there is a need to address issues that will be specific to the implementation of sport and event wagering standards such as match fixing/integrity of data, sharing data across jurisdictional lines, and marketing and the offering of odds. The committee will be working to develop statements to append to GLI-33, which most provinces will be adopting in the months to come.
The committee includes a cross section of gaming industry representatives working with provincial gaming regulators and subject matter experts.
Congratulations!
CGA board member Dean Ehrlich, Executive Vice President and Games Business Leader, Everi, was named one of Global Gaming Business magazine’s 25 People to Watch.
Claire Copeland, former Chair of the CGA’s Board of Directors and former CEO of Falls Management, was awarded the Order of Ontario for his business leadership contributions to Ontario.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
Canada
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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