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CGA: Optimism and Opportunity in 2021

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CGA: Optimism and Opportunity in 2021

 

We all agree that 2020 was a year that we want to put firmly behind us. The COVID-19 pandemic has had an extraordinary impact on our business, communities and families. In these early months of 2021, the impacts of the pandemic continue be present and real for those still impacted by closures, but there is a sense of optimism and hope for the year ahead.

2021 will be a pivotal year for the Canadian Gaming Association (CGA) as we continue to work with both federal and provincial governments to ensure the best outcome possible for our industry as it recovers from COVID-19.

The association’s advocacy efforts will be primarily focused on sports betting and the development of iGaming regulatory model in Ontario. The CGA will continue to support Bill C-13, the federal single-event sports wagering bill, as it moves through the House to the Senate, and will provide assistance as provincial regulators decide how to best to develop their sports wagering regulatory models. Coinciding with these efforts will be the CGA’s involvement in the consultations on Ontario’s iGaming model, the CGA continue to work with the AGCO and the government of Ontario as they move ahead with a licensing model to make iGaming a reality in the province.

CGA Academy 
We have launched a new training and development program called the CGA Academy in partnership with iGaming Academy. Member and industry offers are coming soon and in the meantime, you can find more information on the CGA Academy microsite.

New Members
Our membership is growing! We are thrilled to welcome Bet Regal and Kambi to the Canadian Gaming Association. If you are interested in joining the CGA, information and application forms are available here.

Sports Betting Update

Sports betting will be a key priority for the CGA throughout 2021 as it will be a powerful tool to help the industry emerge from the impacts of COVID-19. Bill C-218, the Private Member’s Bill brought forward by Kevin Waugh, MP for Saskatoon-Grasswood, had its second reading and debate on February 5 and again benefited from all-party support. The second reading vote will be held on February 17, which will approve the bill’s referral to the House of Commons Justice Committee for hearings.

Bill C-13, the government bill, is due to have its second reading and debate on February 19.

Paul Burns, President & CEO, CGA, and Mr. Waugh were quoted in an article in the Financial Post on how Canada has never been closer to legalizing single-event sports betting.

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We will continue to keep you updated on the progress of the two bills.

Regulatory Innovation Committee Moving On to Sport and Event Wagering Standards

The CGA’s Regulatory Innovation Committee developed regulatory standards for cashless wagering (Standards for Cashless Systems) in land-based Canadian casinos in 2020, which are now available for implementation across Canada. A copy of the standards can be dowloaded on our website. The committee has moved on to sport and event wagering standards in anticipation of the legalization of single-event sports wagering.

Given that only parlay-style wagers are legal in Canada, there is a need to address issues that will be specific to the implementation of sport and event wagering standards such as match fixing/integrity of data, sharing data across jurisdictional lines, and marketing and the offering of odds. The committee will be working to develop statements to append to GLI-33, which most provinces will be adopting in the months to come.

The committee includes a cross section of gaming industry representatives working with provincial gaming regulators and subject matter experts.

Congratulations!

CGA board member Dean Ehrlich, Executive Vice President and Games Business Leader, Everi, was named one of Global Gaming Business magazine’s 25 People to Watch.

Claire Copeland, former Chair of the CGA’s Board of Directors and former CEO of Falls Management, was awarded the Order of Ontario for his business leadership contributions to Ontario.

Canada

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.
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BCLC Launches “What’s played here stays here” Campaign

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BCLC Launches “What’s played here stays here” Campaign

 

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

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