Press Releases
Inspired Provides Update on Growth Trends and Developments in its Online Businesses

Inspired Entertainment, Inc. rovided an update on growth trends and recent business developments in its online operations, comprised of its leading global slot and virtual sports content licensed to online operators.
During 2020, aggregate revenue from all of Inspired’s online businesses rose from £1.2 million in January to £3.1 million in December ($1.7 million to $4.3 million)1, a two-and-a-half-fold increase. Inspired’s growth in casino and virtual sports online outpaced the general market, even while the general market for online games grew significantly during 2020.
Much of Inspired’s growth in 2020 came from its existing customer base in Europe, reflecting the growing migration of end users to online platforms, an increase in the volume and popularity of the Company’s new proprietary content, significantly improved game quality, strong account management and the launch of Virtual Plug & Play™ (“VPP”), Inspired’s complete end-to-end online and mobile all-in-one virtual offering. Additionally, Inspired launched with over 50 new online customers throughout the UK, New Jersey, Canada, Greece, Mexico, Germany, Belgium, Turkey, Italy and Sweden and further expanded its base of interactive aggregators.
Between January 2020 and December 2020, Inspired’s peak level of casino game play increased from 8,000 plays per minute to over 22,000 plays per minute, reflecting the scalability of Inspired’s technology platform to accommodate significant increases in volumes. Inspired expects these growth trends, both in the general market and with respect to its business, to continue in 2021 through further jurisdictional expansion, new commercial agreements and continued strong product development across both casino and virtual sports online. Given the scalable nature of Inspired’s online business, it is expected that any growth in this business will lead to increasing operating margins over time.
Jurisdictional Expansion
Inspired entered the North American marketplace at the end of 2018 and experienced accelerating growth during 2020. Inspired’s business is expected to benefit from an increased presence in a number of key jurisdictions.
- Success in New Jersey – Inspired has expanded its presence to now include over half of the New Jersey operators as revenue-generating customers. Given the performance of our content in the market, a number of additional customers intend to launch our VPP product in the near future.
- New Supplier License in Michigan – Inspired was granted a provisional license to supply its online games by the Michigan Gaming Control Board in January 2021. Michigan has launched play and, with a population of approximately 10 million people, remains a focus iGaming market for Inspired. Building on a foundation of commitments from multiple online casino operators, Inspired’s remote gaming server (“RGS”) platform is expected to launch in early 2021 with 12 slot titles and to add to this continuously going forward.
- New Supplier License in West Virginia – Inspired was granted a supplier license from the West Virginia Lottery Commission in November 2020 and has commitments to distribute its content later in 2021.
Recent Customer Developments
Inspired has agreements with most of the major online operators and aggregators and continues to seek to expand its distribution channels and brand awareness in North America and beyond by making its casino and virtual sports online content available through these operators and aggregators.
- Expanded Framework Agreement with Entain – In January 2021, Inspired entered into a new long-term agreement with Entain plc (LSE: ENT) for the provision of virtual sports across Entain’s brands. Entain is one of the world’s largest sports betting and gaming groups, using some of the industry’s most iconic brands such as Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala and Foxy Bingo. This agreement is incremental to Inspired’s existing contract for online casino content and represents a significant extension in scope and duration to the existing arrangements.
- Expanded Arrangement with Snaitech in Italy – In January 2021, Inspired entered into a new virtual sports agreement with SNAITECH in Italy. This agreement expands upon the companies’ existing partnership and provides for the launch of virtual sports on SNAITECH’s sports betting app and an additional seven virtuals products in 2021, giving SNAITECH the largest suite of virtuals in Italy. Inspired also supplies Interactive content to SNAITECH, a subsidiary of Playtech (LSE: PTEC), which offers sport and horse race betting, virtual sports, video lottery, slots, both online and mobile, esports and pari-mutuel in retail and online.
- Launch with Stoiximan and OPAP in Greece – Adding to its successful Greek online business, which includes Novibet, Inspired’s Interactive content launched with Stoiximan and OPAP in the second half of 2020, with scheduled online virtuals expected to launch in 2021. Stoiximan is a leading Greek online gaming site owned by OPAP S.A. Inspired’s games have consistently been among the top performers in the retail marketplace in Greece and these online launches bring Inspired’s best-in-class slot and virtual sports content directly to customers both online and in mobile. Greece has been a standout region for Inspired’s online growth in 2020 and creating content for this market is a key strategic objective for Inspired in 2021.
Product Development
Inspired has utilized its industry-leading portfolio of in-house produced virtual sports and slot content to create a diverse portfolio of high-performing HTML5 games for both online and mobile players. In the past year, the Company has seen an approximate 50% increase in new slot title introductions and the launch of a new online virtual sportsbook and several virtual sports variants.
- More Online Slot Introductions – In 2020, the Company introduced 31 new Interactive slot games versus 20 in 2019. In 2021, Inspired expects to release up to an additional 40 games into its existing library of over 100 games. Players want to play in innovative new ways and many of these new games will be custom built to suit players in specific markets, such as North America and Greece. In addition to increasing the cadence of game development, the Company believes it has successfully improved game quality while delivering additional proprietary content to operators as it continues to seek to increase exposure, improve game positioning and improve customer relationships.
- Inspired’s Complete End-to-End Virtual Sports Offering Rolling Out – Inspired launched its proprietary VPP platform in 2020 and has completed integrations with each of the leading RGS platforms including Scientific Games, Playtech, SBTech, Pariplay and iForium. VPP is simple, quick to install and customizable, making Inspired’s multi-award-winning virtual sports available with no sportsbook integration. This first launched with Misli, Turkey’s fastest growing gaming website, and has seen stellar results. A larger rollout is expected throughout 2021.
- Additional Best-in-Class Virtuals Content – As a pioneer in virtual sports, Inspired continuously rolls out new variants of existing games, including Matchday Soccer™, Basketball, US Horses and NFL Alumni™ (“NFLA”) football. Several additional variants are expected to be introduced during 2021, including specific games and betting structures tailored to the North American market, where Inspired intends to produce best-in-class content as they do throughout Europe.
“We are very pleased to see our Online business continue its impressive revenue growth trajectory,” said Lorne Weil, Executive Chairman of Inspired. “Online gaming is a multi-billion dollar, high-growth segment and we believe we have barely scratched the surface with our casino and virtual sports products. With the growing popularity of our content, increased brand awareness and rapid speed to market, we are confident we are well-positioned to capitalize on this opportunity. Going forward, we expect the online operations to make up a larger part of our business and we are excited for the future as we seek to grow further through jurisdictional expansion, new commercial agreements and product development.”
SOURCE Inspired Entertainment, Inc.
Canada
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
Canada
Playson strengthens Ontario foothold with Casino Time integration

Partnership accelerates supplier’s continued expansion across North America
Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.
Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.
Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.
Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.
The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.
Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.
“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”
Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.
“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”
Latest News
BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.
“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”
Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.
Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”
Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.
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