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Bally’s Corporation To Acquire SportCaller, Leading Global B2B Free-To-Play Game Provider

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Bally's Corporation To Acquire SportCaller, Leading Global B2B Free-To-Play Game Provider

 

Bally’s Corporation, a leading U.S. provider of land-based gaming and interactive entertainment, today announced that it acquired SportCaller, one of the leading B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, EuropeAsiaAustralia, LATAM and Africa. With deep technology and product expertise, SportCaller’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the Acquisition and Retention Partner Award from both SBC and EGR B2B.

As a leading global F2P sports game provider, SportCaller complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group. Together with Bet.Works’ proprietary technology stack, SportCaller is expected to enable Bally’s to launch its own suite of F2P games this year. The acquisition will also allow Bally’s to leverage Sinclair’s media reach to expand its player database in states that currently do not permit sports betting, as well as generate excitement for Bally’s sports betting app.

Further, SportCaller will allow Bally’s to use F2P games as an additional player engagement and retention tool in states that authorize sports betting. With more than 100 games in over 20 languages, and over 30 sports across 37 countries, SportCaller’s platform is expected to considerably expand Bally’s strong geographic presence beyond national borders.

“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight,” said George Papanier, Bally’s President and Chief Executive Officer. “F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally’s Interactive division. This combination will augment Bet.Works’ development resources and support accelerated innovation and deployment of new products that are already underway.

“Joining Bally’s is a milestone moment for the SportCaller team,” said Cillian Barry, Founder and MD at SportCaller. “I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”

Financial terms of the transaction were not disclosed.

Advisors

Jones Day served as legal advisor to Bally’s Corporation. Maples Group served as legal advisor to SportCaller and its shareholders. Oakvale Capital served as financial advisor to SportCaller.

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SOURCE Bally’s Corporation

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Full House Resorts Announces Promotion of Lewis Fanger to President

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Full House Resorts Inc. announced that it has promoted Lewis Fanger to President, Chief Financial Officer, and Treasurer, effective July 11, 2025. The title of President was previously held by Daniel Lee, the Company’s Chief Executive Officer. As previously disclosed, Mr. Lee extended his employment agreement as the Company’s Chief Executive Officer in June 2025.

“Since our arrival approximately ten years ago. Full House Resorts has undergone a significant transformation, from a small regional casino operator to one of the fastest-growing companies in our industry. Lewis’s financial leadership has helped enable that growth, allowing us to improve our existing assets and expand the Company through new developments such as American Place and Chamonix. Lewis has been an invaluable part of our team over the past decade, and his promotion to President will help ensure a continuity of leadership,” Mr. Lee said.

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TaDa Gaming Signs New Partnership with EveryMatrix

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TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix.

Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering.

Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

The TaDa TriLuck concept delivers an exciting spin on classic “triple pots” casino games. Its bespoke mechanism sees three bonus games potentially trigger simultaneously with just one spin, delivering significant win potential alongside immersive designs and 3D cinematic animations.

Part of the TriLuck series, the new title also offers fixed multiplier jackpots and the lock & respin feature in addition to the three bonus game accumulators and multipliers in a beautifully designed Asian themed slot.

TaDa is an award-winning and trusted content provider with a diverse portfolio of 200 titles including its unique fish-shooting games. In addition, through offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is renowned for driving player retention and operator differentiation across multiple demographics.

As EveryMatrix’s proprietary aggregation platform and the industry’s largest content library, SlotMatrix has made significant strides to provide tier-1 operators with market leading aggregated content, supported with licences for Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.

With more than 37,000 games from 350+ content providers, player experiences are further enhanced by SlotMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

Arthur Lee, Business Development Manager at TaDa Gaming, said: “Partnering with a company of EveryMatrix’s calibre is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM. The US is an important market for us; so this introduction to a new client demographic is an exciting move. We are looking forward to working together.”

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Björn Sjoberg, Chief Commercial Officer at SlotMatrix, said: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences across our platform. Working with an exciting provider like TaDa is a key part of our continuous strategy to provide players in the U.S. with cutting-edge content.”

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Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market

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Amusnet Brasil announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market.

With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals. The agreement with the platform includes weekly releases, following a strategy designed to boost operators’ performance and enhance the player experience.

Beyond the games themselves, operators using the Cactus platform will now benefit from Amusnet’s exclusive Jackpot System and Tournament tools, designed to boost player engagement and increase retention rates.

“This go live marks an important milestone in our expansion in Brazil. Being on the Cactus Gaming platform means we’re closer to some of the most strategic operators in the country, delivering not only high-performance games but also complete value-added solutions,” said Marco Pequeno, Country Manager Brazil at Amusnet.

The partnership reinforces Amusnet’s commitment to the igaming ecosystem in Brazil, offering reliable technology, captivating content, and tools that enhance competitiveness for partner operators.

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