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Legalization Efforts Prompt the Rise of New Sports Gambling Options

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VSiN to Deliver the Industry's Most Comprehensive "Big Game" Sports Betting Programming

 

More states are now introducing proposals and bills to further expand sports betting under new regulations, making online sports betting legal or removing certain restrictions. As the legal system slowly becomes more friendly towards online sports betting, states around the country turn towards the young and popular industry as a means for generating stronger tax revenue and improve budgets. For example, last year the progress made in Illinois in regards to online sports betting vastly expanded the mobile wagering options available to the state’s 12.7 million residents, helping the state to generate millions. According to data from Odds.com, which was published by Forbes, Illinois was poised to generate upwards of USD 73 Million in taxable revenue if the estimates of a USD 488 Million annual market come to fruition. The 15% tax imposed on gaming revenue could see this number rapidly increase once measures to allow online and mobile offerings are put in place. FansUnite Entertainment Inc., DraftKings Inc., GAN Limited, Wynn Resorts, Limited (NASDAQ: WYNN), Scientific Games Corporation.

States are now also anticipating a tax revenue bump from the Super Bowl this coming Sunday. According to The American Gaming Association, Americans are estimated to wager a total of USD 4.3 Billion on the highly anticipated matchup between Kansas City Chiefs and the Tampa Bay Buccaneers. Among Super Bowl bettors, a record 7.6 million will bet with online sportsbooks this year, up 63% year-over-year. “This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history,” said AGA President and CEO Bill Miller. “With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”

FansUnite Entertainment Inc. and Vancouver-based OneComply Inc. announced last month that they have, “entered into a partnership. OneComply, a compliance and licensing solution, will assist FansUnite as they enter additional North American legalized gaming jurisdictions by advising on protocol and strategy.

This move follows the June 2020 announcement by FansUnite of the amalgamation with Vancouver-based Askott Entertainment Inc. to create one of Canada’s leading online gaming companies, focused on sports betting, esports wagering, and casino games.

‘We are pleased to be partnering with OneComply as we look to tackle the North American gaming market,’ said Scott Burton, CEO of FansUnite. ‘As a licensed betting and iGaming company, we understand how difficult and nuanced the licensing process can be. With the help of OneComply, we will be able to streamline the process to enter new North American markets and showcase our suite of gaming solutions to a broader audience.’

The repeal of PASPA, being the Professional and Amateur Sports Protection Act, has created a wave of newly regulated States across the United States’ gaming market. Companies seeking to gain market entry into these States face massive regulatory processes to obtain operational licenses. The United States legalized gaming industry is State-regulated, meaning companies need to file for each jurisdiction independently. These individual disclosure filings can be thousands of pages in size resulting in substantial internal and external expenses.

‘The amount of opportunity in North America for new-to-market companies can be overwhelming given the various licensing processes and jurisdictional requirements, with companies no longer trying to enter one jurisdiction, but multiple jurisdictions simultaneously. This creates a tremendous amount of lag in productivity even with the most seasoned of compliance and legal teams,’ said Cameron Conn, CEO of OneComply Inc. ‘We understand the importance FansUnite places on regulation, and we look forward to supporting them scale in the North American market.’”

DraftKings Inc. announced that it had reached an agreement with the National Football League (NFL) to expand their current daily fantasy sports (DFS) and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and the NFL was limited to the United States. Today’s announcement of an expanded deal further deepens the relationship between the two organizations and enhances the DFS fan experience in Canada as the NFL season approaches the Super Bowl. “The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”

GAN Limited announced last week that it has entered into a definitive agreement with the Seneca Gaming Corporation (“SGC” or “Client”) to provide Simulated Gaming solutions to SGC patrons across all properties on both desktop and mobile. The unique solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN. Seneca Gaming Corporation operates three casinos in New York on behalf of the Seneca Nation of Indians: Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

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Wynn Resorts, Limited designs, develops, and operates integrated resorts. The company’s Wynn Palace segment operates 424,000 sq. ft. of casino space with 323 table games, 1,011 slot machines, private gaming salons, and sky casinos. In recent years the Company also partnered with sports betting operators. For example, earlier in 2018, Wynn announced that it has entered into a strategic partnership with BetBull Limited (“BetBull”), a Europe-based digital sports betting operator, to pursue sports betting opportunities in the emerging U.S. market. The strategic partnership will position both parties to capitalize on the developing U.S. opportunity by combining Wynn Resort’s nationally recognized brand with BetBull’s digital sports betting operations capabilities and technology. In conjunction with the formation of the strategic partnership, Wynn Resorts will make a minority equity investment in BetBull. Wynn Resorts will own 22.5% of BetBull on a fully-diluted basis upon closing of the investment which will occur in due course subject to customary closing conditions. Moelis & Company LLC acted as financial advisor to Wynn Resorts.

Scientific Games Corporation announced back in December that it is partnering with Genius Sports Group, a leading provider of sportsbook management solutions, to provide in-game content to its wagering customers worldwide, excluding U.S. leagues. Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’ LiveData and LiveTrading services, trusted by over 150 of the world’s largest wagering brands and fully customizable for every customer. Genius Sports Group and its sports betting division, Betgenius, created the market for official data across all tiers of sports and today offer partners access to official data for over 170,000 events each year.

SOURCE FinancialBuzz.com

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Maryland Lottery and Gaming Comission Selects Intralot for Lottery System Contract

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Intralot S.A. informs the investor community and its stakeholders that on July 15, 2025 the Maryland Lottery and Gaming Control Commission approved the recommendation to award a new Lottery Central Monitoring and Control System (LCMCS) contract to its US subsidiary, Intralot, Inc. following a competitive bidding process.

The vendor awarded the contract will manufacture the counter terminals and self-service vending machines that sell tickets at 4,300 Maryland Lottery retailer points of sale; develops the software that runs the system’s sales and accounting functions; and provide numerous related services that are necessary to operate the Maryland Lottery. The term of the contract is 10 years with a possible 5+1 year extension.

As part its proposal to the State, Intralot has engaged nine local business enterprises (MBE) to service the Maryland Lottery contract. Historically, vendors have used fewer MBE partners, but Intralot believes its new approach will create far greater opportunities for local communities.

Intralot’s financial proposal corresponds to a total estimated contract term price of $260,393,946.

The Gaming Control Commission’s approval is an intermediary step in the award process for
approving any future contract.

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Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

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Spinomenal Goes Live Across Caesars Entertainment’s Marquee Online Casino Brands in New Jersey

 

Spinomenal, a leading content provider in iGaming, has launched its online casino titles on Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in New Jersey, as part of its United States expansion strategy. This collaboration brings Spinomenal’s top-performing titles – along with exclusive titles like Hut with Chicken Legs and Majestic Claws – online for New Jersey players 21 and older via the Aristocrat Interactive platform.

These games are designed to convey rich storytelling, striking visuals, and high entertainment value, aligning perfectly with Caesars’ commitment to offering best-in-class experiences to its players. This strategic expansion reinforces Spinomenal’s commitment to delivering top-tier gaming experiences in New Jersey. With the growing demand for cutting-edge online casino content, Spinomenal is strengthening its foothold in the state while further establishing itself in the broader U.S. market.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “We’re incredibly proud to launch this content partnership with Caesars Entertainment, a true titan of the gaming and entertainment world. Combining our standout slot portfolio with the prestige, trust, and reach of the Caesars brand sets the stage for a powerful, long-term success story for both sides.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re pleased that our players in New Jersey can now enjoy Spinomenal’s captivating titles on our iGaming platforms. This addition enhances our ever-growing catalogue of games, ensuring a dynamic and engaging experience for our users. We’d like to thank our partners at Spinomenal for their support in delivering an unparalleled online casino experience.”

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Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

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Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.

Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:

  • A complimentary hotel night upon anniversary (up to $300)*
  • $50 Slot Play*
  • $100 Caesars dining credit*
  • Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*

“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”

“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”

Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.

Welcome Offer

  • Platinum Status upgrade*
  • 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
  • 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*

Annual Bonuses

  • 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
  • 15,000 Tier Credits with $50,000 annual spend*

The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.

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Gaming Americas Q4 Meetup (20 Nov, 2024)

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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