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Entain Partners with UNLV on Women’s Innovation Igniter Program

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Entain Foundation Partners with Responsible Gambling Council on Research to Inform Regulatory Approach to Gaming & Sports-Betting in Canada

 

Entain plc and the University of Nevada, Las Vegas (UNLV) announced a new, groundbreaking partnership to launch the Women’s Innovation Igniter. The first-of-its-kind academic, technology, innovation and mentoring program is designed to provide UNLV undergraduate and graduate women with a pathway toward successful careers in the sports betting, gaming, and technology industries.

Entain is the global sports betting and gaming entertainment operator which jointly owns, with MGM Resorts International, BetMGM in the United States.  Entain leads the betting and gaming industry through its industry leading proprietary technology that also provides the engine for the roll-out of BetMGM.

Through the Women’s Innovation Igniter initiative, Entain and UNLV will recruit, mentor, support and introduce talented women to the industry and design more inclusive working environments in historically male-dominated fields.

The program will be housed at the Harry Reid Research and Technology Park, a unique innovation building featuring a state-of-the-art laboratory with an esports arena, virtual reality studio and more.  The curriculum will include practical, hands-on experiences, internships, and mentoring from top executives in the industry, as well as providing the support and resources needed to bring innovations and designs to life.

In partnership with Entain and UNLV, The Women’s Innovation Igniter project will be led by Jan Jones Blackhurst, Chief Executive in Residence, International Gaming Institute and Robert Rippee, Ph.D., Executive Director, Innovation Hub. The program is set to launch in August 2021 with about 20 women in the initial class.

“Entain is the ideal partner to help us bring this groundbreaking program to life,” said Jan Jones Blackhurst. “As a leader in online sports betting and gaming, Entain will help us showcase the myriad of opportunities available in these professional fields, further develop our curriculum, and help women see career pathways in a technology led industry where they are not always well-represented.”

Last month, Entain named Jette Nygaard-Andersen its CEO, marking her out as one of the highest profile female executives in the sports betting industry. Teaming up with UNLV on The Women’s Innovation Igniter gives Entain the opportunity to continue to set precedents in the sports betting, gaming, and technology industries, and help ensure commercial success with talented women in key roles.

“We are honored to be a part of such an inspiring and pioneering program with UNLV,” said Jette Nygaard-Andersen. “Women can face many obstacles in getting traction in careers that are often or traditionally male dominated.  This program will encourage women to aspire for careers they previously may not have considered, and it provides the hands-on experience they need to make the sports betting, gaming, and technology industries more inclusive.”

Entain intends to open an office at The Harry Reid Research and Technology Park with employees that will include engineers as well as software and gaming developers.  Entain will seek opportunities to mentor, as well as create internships and jobs for some of these young women following the program, not just at Entain, but also with other leading companies throughout the industry.

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UNLV’s Harry Reid Research and Technology Park was unveiled in 2020 and provides students the resources and skills needed to accelerate the introduction of new concepts into the gaming and hospitality market, and spur creativity and entrepreneurship overall.

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NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

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SCCG Announces Strategic Partnership with Applift

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SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.

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