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VSiN, The Sports Betting Network, to Deliver the Deepest Big Game Coverage Ever Available to Sports Betting Fans

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VSiN Names Industry Veteran, Jon Goulet, as its First Program Director

 

VSiN, The Sports Betting Network, today announced the most in-depth coverage of this year’s Big Game available to sports bettors. This marks the fifth year of VSiN covering the biggest sports betting event of the year, and the network will assemble dozens of sports betting experts including, VSiN analysts and personalities, NFL insiders, bookmakers and professional bettors to deliver the news and insights sports bettors need to inform their wagering decisions. In addition to wall-to-wall coverage in the week leading up to Super Sunday, VSiN will provide bettors of all experience levels an unmatched view into sports betting markets throughout the U.S.

“Sports betting in the U.S. has exploded since we hosted our first Super Bowl special in 2017,” said Brian Musburger, founder and CEO of VSiN. “Four years later, VSiN has assembled our strongest lineup and a team with unmatched sports betting expertise to cover sports betting markets across the country and around the world.”

VSiN’s comprehensive Big Game offering includes:

  • VSiN’s Super Dashboard tracks some of the most compelling stats associated with this year’s Big Game betting markets. In addition to tracking the biggest bets and comparing the action to previous years, visitors will find the latest line movements and an instant snapshot of where the money is flowing for a sporting event expected to break all past handle records.
  • Available now, VSiN’s free Big Game Betting Guide delivers the best advice available for betting first-timers, those who only bet this game each year, and enthusiasts who could use a refresher ahead of this year’s match up. A copy can be downloaded on the VSiN site at VSiN.com/SuperBowl. Get everything from the basics of betting terms and picking squares to more advanced Super Bowl trends, props and strategies, including not to bet on the coin flip.
  • Betting The Big Game with Brent Musburger is a one-hour show starring the sports broadcasting legend and some of his “guys in the desert.” The crew will tap decades of sports betting experience – from both behind and in front of the sportsbook counter – to give sports bettors the exclusive insights and analysis needed to bet the Big Game. In addition to airing throughout the week, video will be available on demand starting Tuesday, Feb. 2 at VSiN.com/SuperBowl.
  • From Feb. 1 through post game coverage on Feb. 7, VSiN will leverage its network of sports betting experts from throughout the ecosystem to deliver the most timely, credible and actionable and wall-to-wall Big Game information from multiple sports betting markets. From studios on casino floors and gaming properties across the country, VSiN will assemble sports and betting experts to report the latest news and insights. Content will be available across various distribution channels, including VSiN.com, the VSiN mobile app, iHeartRadio, Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, NESN, MSG Networks, Marquee Sports Network, TuneIn, YouTube, Twitch, Twitter, and Facebook,
  • Feb. 7, day of coverage will include 15 live linear hours featuring sports betting experts from sportsbooks throughout the U.S. Expanded coverage will include input from VSiN’s entire line up with insights from former athletes and league executives, pro bettors and those setting the lines.
  • In a format not available anywhere else, VSiN’s crew of in-game betting experts will host a live BetCast throughout the entire game to analyze it through a sports betting lens as it happens. The team will break down rapidly changing betting lines and odds to give viewers the actionable data they need to inform wagering decisions in real-time.
  • Live from casinos across the country including the South Point Hotel & Casino, Circa Resort, and Mandalay Bay in Las Vegas, MGM Grand in Detroit, BetRivers in suburban Chicago, and the Borgata in Atlantic City, our experts will be in the live action from VSiN’s halftime show, featuring the hosts of the newest addition to the broadcast line up, The Nutz. Hosts and special guests will join the raucous crowds from Stadium Swim at the Circa Casino for a mid-game check of the betting markets.
  • Immediately following game coverage, a special edition of VSiN’s popular morning show, Follow The Money air with a full wrap-up of every big play, bigger bets and all the props that cashed.

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BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing

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Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale

BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.

“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”

Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”

The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.

“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.

“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.

The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.

 

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VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts

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Sports Betting Network Adds Hour of Sharp Bettor Favorite “A Numbers Game,” Announces Hosts Mitch Moss & Pauly Howard Join Sunday Programming, Sees Return of Fantasy Sports “Guru” John Hansen

VSiN, The Sports Betting Network, announces its new programming lineup, delivering more of the network’s most popular sports betting shows and hosts. As the 2025 NFL season ramps up, VSiN’s new fall schedule launches to the largest audience in its history.

“With more viewers and listeners than we’ve ever had going into football season, we’re thrilled to launch VSiN’s new programming lineup as an answer to fans asking for more of the quality programming they want and need to inform their wagering and fantasy decisions,” said Steve Cohen, EVP of Talent and Programming at VSiN. “As our competitors across all media continue to pull back and even disappear, it’s that continued commitment to content that sets VSiN apart and fuels our continued growth.”

VSiN’s full live programming lineup launches today and can be viewed at VSiN.com. Highlights include:

  • VSiN adds one additional hour to “A Numbers Game” with Gill Alexander and producer Kelley Bydlon. The longest running show on VSiN now airs weekdays from 10 a.m. – 1 p.m. ET. Each day, Alexander and his roster of expert guests take fans deep into the numbers of gambling, leveraging advanced metrics in his handicapping.
  • Hosts of VSiN’s popular weekday afternoon show “Follow the Money,” Mitch Moss and Pauly Howard, will add a sixth shift each week to anchor the live NFL pregame discussion on “VSiN’s Pro Football Tailgate Show” Sundays from 9 a.m. – noon ET. Analytics expert Warren Sharp and props analyst John Hansen will be among the regular guests. Having moved the show’s weekday timeslot from mornings to afternoons last fall, Moss and Howard return to mornings one day each week for the Sunday football action.
  • “The Guru” John Hansen returns as the host of “Prop Points,” bringing decades of fantasy expertise to weekdays from 1 p.m. to 2 p.m. ET. Hansen has been an industry leader since 1995. He was the first individual to contribute to ESPN’s coverage of fantasy football online and on ESPN Radio and TV in 1996, before roles at Yahoo! Sports, “NFL Fantasy Live” on NFL.com, and as chief fantasy analyst for a ground-breaking “Fantasy Zone” channel on DirectTV.
  • The popular Circa Friday Football Invitational show, hosted by Matt Youmans, returns for a third season. Twenty-five pro bettors and handicappers compete in a weekly pro and college football pick’em contest for $30,000 in prizes. The show will be expanded by an hour, from 7 p.m. – 10 p.m. ET.
  • VSiN’s own Dustin Swedelson takes the anchor desk permanently on “Cashing Out,” the network’s last live show and the final word on the day’s betting action. Each weeknight from 11 p.m. – 2 a.m. ET, Swedelson savors the wins, analyzes the losses and sets the board for tomorrow’s betting menu.
  • “VSiN by the Books” has moved its home base to VSiN’s new studio in Circa Sports sportsbook located at The Mint Gaming Hall Kentucky Downs in Franklin. The morning show and some Saturday programming will broadcast live from the recently launched retail sportsbook, which is the largest in the state of Kentucky.
  • Beginning on Saturday, Aug. 30, VSiN’s weekend programming will start an hour earlier at 9 a.m. ET to deliver all the news, analysis and insights sports fans and betting enthusiasts need on gameday.

Broadcasting 24/7 from the entertainment capital of the world in Las Vegas, VSiN empowers sports fans and bettors with the news, analysis, and insights they need to make informed wagering decisions, including 18+ hours of daily live linear sports content. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they are sharp bettors or brand new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis, NASCAR, and more.

Fans can access VSiN content on YouTube TV, SiriusXM (158), Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations throughout the U.S., VSiN.com, and the VSiN Watch app.

VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.

 

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Fast Track AI to change the face of iGaming CRM

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Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September. 

Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action

 

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