Press Releases
Aim Lab launches Creator Studio Public Beta

Dream, build, and train in Aim Lab’s Creator Studio, now in public beta on Steam for PC
Aim Lab announced the public beta launch of Creator Studio, a new tool within the popular Aim Lab training software that enables gamers to take their aim training to the next level. In Creator Studio, players can create and build endless possibilities — their own maps, training tasks, and objects — and share them with the community around the world. The Creator Studio public beta is now available in Aim Lab, downloadable for free on Steam for Windows PC.
Aim Lab was built as the ultimate training solution for players of first-person and third-person shooters, blending cutting-edge performance tracking and analytics with artificial intelligence and machine learning to make players better, faster.
With Creator Studio, the power is put back in the community’s hands to dream, build, and train by enabling them to create anything they can imagine and test themselves against any scenario their favorite games may throw at them. Creators can customize every element within Creator Studio, including bot behaviors, target spawning, buildings, terrains, map physics, and more.
Since games are always changing, Creator Studio offers an easy and versatile solution to customizing your practice and build training tasks to share with your friends and Aim Lab’s community of more than 8 million people.
Trailer: https://youtu.be/kbpb7jwTiTA
Key Features
Map Creator: Players can create any map from the ground up based on their needs. Choose from hundreds of objects to add to your map. Re-create your favorite map section, change the look and feel of the environment, add interactive elements, and change the physics.
Target Customization: Customize target look, behaviors, movement, and more. Players can shoot at orbs, bots, or both!
Workshop: Collaborate and share your custom maps and tasks with the rest of the Aim Lab community.
In October 2020, Aim Lab launched a $100,000 Creator Fund to award ten creators $10,000 each to make their own maps, weapons, training tasks, bots, and more to share with the community. As a result, Creator Studio is launching with hundreds of training tasks, offering more training scenarios to players than ever before. In efforts to shine the spotlight on Aim Lab’s talented community, more rewards are planned in the future, to be announced at a later date.
“We want Creator Studio to be the ultimate platform for players to create experiences for the community to improve their in-game skills,” said Dr. Wayne Mackey, founder of Aim Lab. “It’s been immensely satisfying to see how early testers and creators have engaged with Creator Studio and what they’ve made so far. I can’t wait to see the kinds of things people build with it in public beta.”
Aim Lab is currently in Early Access on Steam. For more information, please visit aimlab.gg.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
Latest News
GLIÂź Names Sangeeta Reddy as Vice President, Innovation

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLIÂź) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the companyâs newly formed Innovation division.
âTechnology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of whatâs next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,â said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishingâs Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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