Canada
GameSquare Esports Announces Appointment of Justin Kenna, formerly of FaZe Clan, as GameSquare CEO and a Member of its Board of Directors

GameSquare Esports Inc., an international esports company, is pleased to announce that Justin Kenna has been appointed as Chief Executive Officer and a member of its board of directors. Mr. Kenna most recently served as Chief Financial Officer for FaZe Clan, a leading esports brand, ranked by Forbes as one of the most valuable esports organizations worth more than US$300 million. Justin brings considerable experience in esports, digital media and digital agencies in the United States and Australia and has deep expertise in finance, strategy, and operations. Kevin Wright, the previous Chief Executive Officer of the Company, will continue in the role of President, a member of the Company’s Board of Directors and an active member of the executive team.
“Justin’s appointment as CEO is a testament to the quality of business we are building and the calibre of talent we are attracting,†said Kevin Wright, President of GameSquare. “Justin was instrumental in growing FaZe Clan into one of the world’s biggest gaming brands and he has tremendous experience in areas that will be critical to GameSquare’s continued success. I look forward to working with him as we collaborate on strategy and continue to build a leading organization that can monetize trends within gaming and esports, which is in the early innings of growth.â€
“I am excited to join GameSquare Esports at a time when I believe the Company is poised for significant organic growth,†added Justin Kenna, incoming CEO of GameSquare. “I am impressed with the assets that Kevin and the GameSquare team have acquired and I look forward to supporting its portfolio companies to accelerate profitable, organic growth. GameSquare is on a great path and I look forward to continuing the work of building a leading gaming and esports organization with the talented people at Code Red, and, upon completion of the previously announced acquisition, Reciprocity and its subsidiary, the Gaming Community Network.â€
Prior to joining GameSquare, Justin served as CFO for FaZe Clan, one of the world’s leading gaming brands. During his tenure at FaZe Clan, the organization grew into one of the most valuable gaming companies, as noted in Forbes’ The Most Valuable Esports Companies 2020. Mr. Kenna was previously the Director of Finance at Madison + Vine, a next-gen creative studio, and served in various roles at Goldman Sachs, Deloitte, and Ernst & Young. Justin is a Chartered Professional Accountant and received a Bachelor of Business, Accountancy from the RMIT University in Melbourne, Australia.
In addition, the Company has granted a total of 2,000,000 stock options to Mr. Kenna pursuant to the Company’s stock option plan. The stock options vest in equal quarterly instalments over two years and may be exercised at a price of $0.44 per option for a period of five years from the date of grant. This grant of options remains subject to the approval of the Canadian Securities Exchange.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.â€
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.â€
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.â€
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
Canada
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,†said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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