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TheLines.com: Bettors react to quarterback uncertainty ahead of NFL’s conference championships

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Champion Gaming Celebrates 20 Years of Advanced Football Analytics with Announcement of The Historical NFL Coach Aggressiveness Index

 

Like the NFL itself, the NFL’s conference championship games will be quarterback-driven. In Aaron Rodgers, Tom Brady, Patrick Mahomes, and Josh Allen, the AFC and NFC championship games feature a matchup of two of the greatest to ever play and another featuring the brightest stars of the NFL’s younger generation. But in a quarterback-driven league, the health status of a star like Mahomes has the power to create big odds swings, according to TheLines, which tracks odds in the U.S. regulated sports betting market.

A look at a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, PointsBet, PlaySugarHouse, BetMGM, Unibet, and William Hill, shows just how quickly things can change. With Mahomes in the league’s five-step concussion protocol, the Buffalo Bills opened on Sunday night as a 1.5-point favorite over the reigning champions Chiefs. But as bettors look to cash in on a favorable line as the status of Mahomes remains uncertain, Kansas City has been bet to a 2.5-point home favorite. Mahomes’ status may be weighing on the oddsmakers’ point total, too. In a game featuring two of the top offenses in a historical offensive year, the over/under of 54 points is just the third-highest in the last 10 years of the AFC Championship.

In the NFC, a matchup of two certain Hall of Famers offers more clarity. Set for frigid Lambeau Field, the Packers sit as 3.5.-point favorites. Home teams are 33-17 straight up and 27-22-1 against the spread in the NFC Championship game since 1970. Green Bay, though, is 1-3 against the spread in NFC Championship games in which Rodgers starts. Brady’s teams, on the other hand, are 9-3 against the spread in conference championship games, all with the New England Patriots.

“It’s rare that the status of a team lynchpin like Patrick Mahomes is so uncertain ahead of a conference championship game, so the consensus point spread will likely keep shifting as bettors make speculative plays,” said Brett Collson, lead analyst for TheLines.com. “Add a matchup between two of the greatest quarterbacks to ever live, both with long, intriguing histories in conference championship games, and this could be the most interesting championship weekend for bettors that we’ve seen in a very long time.”

The consensus point spreads for the AFC and NFC Championship games, as of Monday, Jan. 18:

  • Tampa Bay Buccaneers at Green Bay Packers (-3.5); over/under 51
  • Buffalo Bills at Kansas City Chiefs (-2.5); over/under 54

The current odds for remaining playoff teams to win Super Bowl LV as of Monday, Jan. 18 (with preseason odds):

  • Kansas City Chiefs +200 (+600)
  • Green Bay Packers +220 (+3100)
  • Buffalo Bills +325 (+2500)
  • Tampa Bay Buccaneers +450 (+1500)

To access updated NFL playoff lines and Super Bowl odds, and for more analysis, visit TheLines.com/odds/nfl-playoffs.

About TheLines.com:
TheLines.com is a leading source for news, analysis, and research related to the market for regulated sports betting in the United States. Affiliated with the PlayUSA.com Network, TheLines.com provides original daily reporting and offers player advocacy tools related to the advancement of safe, licensed, and legal online sports betting. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Gambling in the USA

Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

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Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

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Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets

Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

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Meridianbet Secures Online Betting License in Brazil

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Meridianbet, a leading global sports betting and gaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), has officially secured an online betting license in Brazil
Meridianbet, a leading global sports betting and gaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), has officially secured an online betting license in Brazil, unlocking access to one of the most lucrative gaming markets in the world.
This achievement allows Meridianbet to offer sports betting and iGaming services across both online and physical channels in a market projected to generate $5.6 billion in gross gaming revenue (GGR) by 2025, according to H2 Gambling Capital.
The license details:
Authorization Number: SPA/MF nº 2.104 – 45
Corporate Name: MERIDIAN GAMING BRASIL SPE LTDA
Brand: MERIDIANBET
“This is a defining moment for the entire Golden Matrix Group and our shareholders,” said Brian Goodman, CEO of Golden Matrix Group.
“Brazil represents an extraordinary market opportunity, and securing this license positions Meridianbet to deliver substantial value. With our proven proprietary technology and operational expertise, we are poised to make a meaningful impact on Brazil’s regulated gaming landscape, starting in 2025.”
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