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TheLines.com: Bettors react to quarterback uncertainty ahead of NFL’s conference championships

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Champion Gaming Celebrates 20 Years of Advanced Football Analytics with Announcement of The Historical NFL Coach Aggressiveness Index

 

Like the NFL itself, the NFL’s conference championship games will be quarterback-driven. In Aaron Rodgers, Tom Brady, Patrick Mahomes, and Josh Allen, the AFC and NFC championship games feature a matchup of two of the greatest to ever play and another featuring the brightest stars of the NFL’s younger generation. But in a quarterback-driven league, the health status of a star like Mahomes has the power to create big odds swings, according to TheLines, which tracks odds in the U.S. regulated sports betting market.

A look at a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, PointsBet, PlaySugarHouse, BetMGM, Unibet, and William Hill, shows just how quickly things can change. With Mahomes in the league’s five-step concussion protocol, the Buffalo Bills opened on Sunday night as a 1.5-point favorite over the reigning champions Chiefs. But as bettors look to cash in on a favorable line as the status of Mahomes remains uncertain, Kansas City has been bet to a 2.5-point home favorite. Mahomes’ status may be weighing on the oddsmakers’ point total, too. In a game featuring two of the top offenses in a historical offensive year, the over/under of 54 points is just the third-highest in the last 10 years of the AFC Championship.

In the NFC, a matchup of two certain Hall of Famers offers more clarity. Set for frigid Lambeau Field, the Packers sit as 3.5.-point favorites. Home teams are 33-17 straight up and 27-22-1 against the spread in the NFC Championship game since 1970. Green Bay, though, is 1-3 against the spread in NFC Championship games in which Rodgers starts. Brady’s teams, on the other hand, are 9-3 against the spread in conference championship games, all with the New England Patriots.

“It’s rare that the status of a team lynchpin like Patrick Mahomes is so uncertain ahead of a conference championship game, so the consensus point spread will likely keep shifting as bettors make speculative plays,” said Brett Collson, lead analyst for TheLines.com. “Add a matchup between two of the greatest quarterbacks to ever live, both with long, intriguing histories in conference championship games, and this could be the most interesting championship weekend for bettors that we’ve seen in a very long time.”

The consensus point spreads for the AFC and NFC Championship games, as of Monday, Jan. 18:

  • Tampa Bay Buccaneers at Green Bay Packers (-3.5); over/under 51
  • Buffalo Bills at Kansas City Chiefs (-2.5); over/under 54

The current odds for remaining playoff teams to win Super Bowl LV as of Monday, Jan. 18 (with preseason odds):

  • Kansas City Chiefs +200 (+600)
  • Green Bay Packers +220 (+3100)
  • Buffalo Bills +325 (+2500)
  • Tampa Bay Buccaneers +450 (+1500)

To access updated NFL playoff lines and Super Bowl odds, and for more analysis, visit TheLines.com/odds/nfl-playoffs.

About TheLines.com:
TheLines.com is a leading source for news, analysis, and research related to the market for regulated sports betting in the United States. Affiliated with the PlayUSA.com Network, TheLines.com provides original daily reporting and offers player advocacy tools related to the advancement of safe, licensed, and legal online sports betting. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

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Andrew Cardno to Present on Resilient Casino Strategies at the 2025 Casino Marketing & Technology Conference

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Quick Custom Intelligence (QCI) is proud to announce that Andrew Cardno, Co-Founder and Chief Technology Officer, will be a featured speaker at the upcoming Casino Marketing & Technology Conference (CMTC), taking place July 29–30, 2025, at Pechanga Resort Casino in Temecula, California.

Cardno’s session, titled “Effective Database Strategies To Help Casinos Prosper During Tough Economic Times,” will be held on July 30 from 11:30 AM to 12:15 PM on the Summit Mainstage.

In this timely presentation, Cardno will explore how traditional KPIs lose value during economic downturns and what database strategies actually work when markets shift. Drawing on his deep expertise and lessons learned from the 2008 financial crisis, Cardno will offer insight into how casinos can build decision agility, redefine success metrics, and adapt their business models in volatile environments.

“Andrew is a dynamic and forward-thinking speaker whose sessions are always among the most anticipated at CMTC,” said Deana Scott, CEO of Raving“His ability to translate complex data strategies into practical solutions has helped countless operators improve performance, especially during times of uncertainty. We’re thrilled to have him back on the mainstage this year.”

In addition to Cardno’s session, the QCI team will be exhibiting at Booth #12–14, where attendees can explore private demos of the QCI Enterprise Platform, including Chatalytics™, QCI Host®, QCI Player™, and QCI Marketing®.

Also on display will be the newly released Book 12 of The Math That Gaming Made, Compendium—a full-color edition co-authored by Andrew Cardno and Dr. Ralph Thomas, offering a deep dive into data activation, AI, and casino optimization strategies.

QCI invites all CMTC attendees to visit the booth, meet with our team and see a live demo.

The Casino Marketing & Technology Conference is renowned for bringing together industry leaders and professionals to share knowledge, discuss trends, and explore the future of the gaming industry. Andrew Cardno’s session is set to be one of the highlights of the event, offering attendees a unique opportunity to learn from one of the industry’s foremost experts.

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Zenith offers LatAm unbeatable rates for PGSoft games

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Zenith offers LatAm unbeatable rates for PGSoft games

 

Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.

As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.

This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.

PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.

Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.

This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.

Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.

“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”

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As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.

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