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PlayNJ.com: New Jersey sportsbooks nearly hit $1 billion in December; set U.S. annual handle record
New Jersey fell just short in December of becoming the first state to accept $1 billion in sports bets in a single month, but still extended a streak of record-setting months while reaching a record $6 billion in wagers for the year. This while online casinos and poker set a new high, again helping to stem the millions in revenues losses by struggling Atlantic City casinos, according to PlayNJ, which offers news and analysis of the stateâs gaming industry.
âA unique set of circumstances, most notably a once-a-century pandemic, sent online sports betting to these previously unfathomable highs,â said Dustin Gouker, lead analyst for PlayNJ.com. âThe pandemic has had a diametrically opposite effect on New Jerseyâs online and retail markets for both sports betting and casino games. But the growth of online betting was crucial in making up for at least some of the losses in revenue at Atlantic City casinos and certainly continue to steady the entire gaming industry.â
In December, New Jerseyâs sportsbooks collected a record $996.3 million in wagers, according to official data released Wednesday. That surpassed the record $931 million bet in November, and marked the fifth straight month the state has set an all-jurisdiction record. Since August, sportsbooks have amassed $4.1 billion in bets.
Decemberâs bets generated a record $66.4 million in revenue. Year-over-year, handle was up 78.6% from the $557.8 million bet in December 2019 and revenue was up 125.6% from $29.4 million in December 2019. Decemberâs bets produced $8.3 million in state taxes.
For all of 2020, New Jerseyâs retail and online sportsbooks produced:
- Â $6.02 billion in bets â a record for any legal jurisdiction despite major U.S. sports being shut down for four months âand up 31.3% from $4.6 billion in 2019.
- $5.5 billion in online wagering, up 44.2% from $3.8 billion in 2019.
- $398.5 million in operator revenue, up 33.1% from $299.3 million in 2019.
- $50.1 million in state taxes and $15 million in local taxes.
âEven when post-pandemic life returns to normal, online sports betting wonât likely give up its gains from this year,â said Eric Ramsey, analyst for PlayNJ.com. âThe silver lining for the industry was that this year was an opportunity for online operators to focus heavily on their products and build their customer base, using a combination of technology improvements and aggressive promotions. That has matured the market far more quickly than was projected.â
Online betting generated 93.3%, or $929.3 million, of the stateâs total handle in December, down from 93.6% in November. FanDuel Sportsbook/PointsBet topped online operators with $29 million in gross revenue, up from $21.2 million in November.
FanDuel was followed in revenue by:
- Resorts Digital/DraftKings/Fox Bet ($15.4 million, up from $14.6 million in November)
- BetMGM/Borgata ($6.3 million, up from $1.3 million)
- Monmouth/William Hill/Sugarhouse/TheScore ($3.3 million, up from $1.9 million)
- Ocean Casino/William Hill ($3.2 million, down from $3.6 million)
- Hard Rock/Bet365/Unibet ($562,188, up from $363,099)
- Caesars Sportsbook/888sport ($489,141, up from $247,615)
- Golden Nugget/BetAmerica ($343,849, up from $199,667)
- Tropicana/William Hill ($108,427, up from $105,028)
Retail sportsbooks generated $67 million in bets, down from $75.9 million in December 2019. Meadowlands/FanDuel topped retail books in December with $4.2 million in revenue. For the year, retail books generated $38.6 million in revenue, down from $54.9 million in 2019.
âThe race for market share seems to be frozen in place,â Gouker said. âAn expected launch of Penn Nationalâs Barstool-branded sportsbook in 2021 could shake things up, but as of yet no operator has really eaten into the market share of FanDuel or DraftKings.â
Online casinos and poker just miss $100 million
New Jerseyâs online casinos and poker rooms generated a record $99.5 million in revenue, up 101.6% from $49.3 million in December 2019 and shattering the previous record of $93.5 million. The month produced $14.9 million in state taxes.
December closed the books on a remarkable year in which online casinos tallied $970.3 million in revenue â a 101% gain over the $482.7 million in 2019 â and produced $145.7 million in state taxes. With revenue at retail casinos down $1.2 billion for the year compared with 2019, the dramatic rise in online gaming revenue was critical in offsetting some of the losses.
âItâs scary to think of where New Jerseyâs gaming industry would be without online casino gaming,â Ramsey said. âEvery dollar of revenue gained and tax dollar generated from online gaming proved desperately needed.â
Some other highlights from Decemberâs report:
- Online casinos and poker generated $3.2 million a day over 31 days in December, up from $3.1 million a day over 30 days in November.
- Golden Nugget led online casinos with $29.4 million in December revenue, up from $26 million in November. But Borgata continued to eat into a market lead that once seemed insurmountable, hitting $27.2 million in December. Resorts Digital was third with $21 million.
- Revenue from online casinos was $96.4 million, up from $89.4 million in October. Online poker produced $3 million, up from $2.4 million in October.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino â commercial, tribal, online, or otherwise.
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THE UNIT TO STEP UP EXPANSION PLANS WITH OPENING OF NEW YORK CITY OFFICE
The Unit aims to grow its presence in the Americas with move to new Manhattan location in January 2025 at Bank of Irelandâs NYC Hub
The Unit, a leader in product design and development for sports betting and iGaming, will proudly open its new office in New York City, as part of its long-term global expansion objectives, in January 2025.
The Americas division was established in 2023 with the launch of The Unitâs partnership with online operator PlayStar Casino. The New York City office, located in the heart of Manhattan, will now be the hub for The Unitâs activity in the Americas.
This new base will be located at Bank of Irelandâs NYC Hub, which was launched to help Irish business owners expand their North American operations. The offices at 2 Grand Central Tower are a great asset to Irish companies aiming to expand their operations in the United States and beyond. This is an ideal location for The Unit to grow its footprint in the region.
The project will be put into practice by The Unitâs Head of Business Development & Account Management Mark OâHare, who has relocated to New York and will be responsible for The Unitâs commercial growth in the region.
With product and development teams in Ireland and Moldova, the addition of an American hub is further proof The Unit holds an unwavering commitment to becoming the partner of choice, on a global scale, throughout the industry.
Paddy Casey, Co-founder at The Unit, said: âThese are exciting times for The Unit, and with plans in place to exponentially grow our presence in the Americas across the next few years, the start of 2025 will be the perfect time for us to move into one of the most vibrant cities in the world.
âThis will be the ideal addition to our existing bases in Ireland and Moldova. The flexible workspace the hub can provide will be integral to our plans and will give us the opportunity to grow the team.
âThis is an excellent opportunity for us to touch base with clients in the Americas and strategise further launches. Weâre looking forward to mapping out our future in the region with our team on the ground there.
âI would like to thank Mark OâHare for making the move to New York, and Iâm sure both he and his team will have the skills and experience to execute our vision for the Americas division across the long-term.â
Tania Sheikh, Manager of NYC Hub for Bank of Ireland, said: “We are very pleased to welcome The Unit to the NYC Hub. The facilities we can provide have helped businesses scale up and connect with their partners, and we are proud to offer that opportunity to The Unit.
âWe look forward to hosting The Unit and wish them well in their endeavors to grow their business here.â
The Unit has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this exciting period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
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Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
âScratch & Win tickets can make great stocking stuffers for the adults in your life, but theyâre not for kids,â said Ryan McCarthy, BCLCâs Director of Player Health. âThe research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.â
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
âWith the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,â said Dr. Luke Clark, Director for Gambling Research at UBC. âOur research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.â
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
âOpen and honest conversations are crucial when it comes to navigating childhood exposure to gambling,â said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kidsâ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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