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Paysafe partners with Colorado’s BetWildwood to provide unified payments platform and marketing services

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Paysafe enters Arkansas iGaming market with BetSaracen

Deal sees Colorado online sportsbook leverage Paysafe payments technology and marketing services provider Income Access’ affiliate solutions

Paysafe, a leading integrated payments platform, today announced a partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado. The deal sees BetWildwood integrate Paysafe’s unified payments technology as well as Income Access, Paysafe’s marketing technology and services provider, supporting the launch of a new BetWildwood affiliate program powered by its affiliate platform.

According to the Colorado Department of Revenue’s Division of Gaming, state sportsbooks collectively accepted $231m in wagers in November, the highest total to date. With Colorado’s steady growth, BetWildwood, along with other brands operating in the state, can leverage that momentum and use it as an opportunity to hone their acquisition and retention strategies. This applies to payments and affiliate management, as it continues to be a critical stage for identifying optimal solutions and pathways to success.

Launched in July 2020, BetWildwood is powered by turnkey race and sportsbook software provider ISI Race & Sports (ISI Ltd.). Through a single API integration with Paysafe’s unified platform, the sportsbook allows players to make deposits through a comprehensive range of payment methods. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet and Paysafe’s eCash services such as paysafecard and Paysafecash.

In addition to facilitating a broad range of payments options, Paysafe’s platform will further support BetWildwood with cutting-edge reporting and analytics tools to optimize payment acceptance as well as security functionality that ensures protection of player data.

Through its integration with Income Access, BetWildwood will have access to an award-winning affiliate marketing platform, designed to support affiliate acquisition and retention efforts. With comprehensive tracking and reporting, the Income Access platform delivers actionable data that affiliates can use to tailor their digital marketing campaigns for Colorado’s licensed sports-betting market, which went live in May 2020.

Colorado-based players can download the BetWildwood app for Apple and Android, allowing them to wager from anywhere in the state. The all-encompassing product covers a wide range of betting options, including American football (NFL), basketball, baseball, soccer, boxing, golf and more.

Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform. We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”

Bill Stearns, President at ISI Ltd., said: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition. We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”

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AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For

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AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For

 

AGS, a global gaming supplier known for its high-performing slot, table, and interactive products, has been named one of U.S. News & World Report’s 2025–2026 Best Companies to Work For.

AGS was selected as one of U.S. News & World Report’s Best Companies to Work For, placing in the top 30 percent of 2,119 publicly traded companies evaluated. To be eligible, companies were required to have more than 75 employee reviews on Glassdoor submitted between 2021 and early 2025, alongside strong workplace data across key metrics.

The U.S. News evaluation assessed companies based on employee sentiment and six key workplace factors: quality of pay and benefits, work-life balance and flexibility, job and company stability, physical and psychological comfort, belonging and esteem, and career opportunities and professional development.

AGS was honored in the following categories:

  • Best Companies to Work For – Overall
  • Best Companies to Work For in the West
  • Best Companies to Work For in the Media and Communications Industry
  • Best Companies to Work For – Top Workplace Environment
  • Best Companies to Work For – Top Engineering Jobs

In Nevada, AGS was one of only two companies featured on the 2025–2026 list.

“Our recognition by U.S. News & World Report is especially meaningful because it reflects what our employees have shared about their experience working at AGS,” said Kim Nasuta, Senior Vice President of Human Resources. “The hundreds of Glassdoor reviews submitted over the past several years tell a powerful story about a culture rooted in trust, transparency, and opportunity. We are proud to foster an environment where people feel supported, empowered, and excited to come to work every day.”

AGS was also recently named a 2025 Best and Brightest Companies to Work For in the Nation and in Atlanta, and recognized by USA TODAY as a 2025 Top Workplace in the U.S.

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International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

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International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

 

The International Gaming Standards Association (IGSA) is pleased to welcome a new committee member, Sightline Payments.

IGSA President Mark Pace said, “IGSA would like to welcome Sightline, who has joined as a Payments committee member. Sightline is one of the most innovative payments companies and a leader in payments within the gaming industry. Their input into the work that the Payments committee is undertaking, especially in the Know Your Customer 2.0 field, will have significant impact. Sightline is the latest company to join the IGSA Payments committee, which is dedicated to setting Payments Standards and Best Practices for the industry. We look forward to welcoming more companies from the Payments, Identify Verification, and Operations sectors in the future.”

Senior Vice President, Business Development Rose Zwirn said, “We are pleased to join IGSA’s Payments committee and add our voice to this important work. Sightline has been leading the industry forward in the payments space for years, and we are very pleased to bring our knowledge and insights to IGSA and this significant committee.”

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

 

  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.
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