Latin America
Wplay, Leading Operator of Colombian Online Gaming, Selects Nuvei for Latin American Market Expansion
Nuvei continues to expand global acquiring presence across Latin America with strategic technology agreement
Colombia – Nuvei Corporation (“Nuvei” or the “Company”) (TSX: NVEI and NVEI.U), the payment technology partner of thriving brands, is proud to announce a deal with Wplay, a pioneer of online gaming in Latin America. Nuvei will provide the acquiring platform and technology to power Wplay’s Colombian payment operations and further fuel its expansion throughout Latin America.
Accountable for almost half of all online gaming revenue in Colombia, Wplay has integrated Nuvei’s Cashier. Providing access to more than 450 alternative payment methods, it enables Wplay to offer the options most popular with local gamers and bolster player acquisition and retention with faster, seamless payouts, while providing a frictionless user experience. The integration also allows Wplay to benefit from the Company’s value-added services, including fraud prevention and risk management solutions, through a single connection.
Wplay offers a wide range of betting services on its platform, including casino games, wagers on world events, and a sportsbook of more than 50 traditional sports. As a result of the agreement, users of these diverse services will be depositing and withdrawing their funds through Cashier, a product which reflects Nuvei’s extensive experience in the iGaming industry worldwide. In addition to Visa and Mastercard, users can take advantage of the Company’s wide portfolio of alternative methods that include PSE, Efecty, Baloto. Wplay users will also benefit from the Company’s real-time payout functionality for instant funding.
“Nuvei’s Cashier has proven to convert more, increase acceptance rates, while streamlining deposits and payouts. By accepting local debit and credit cards, plus local alternative payment options, Wplay can provide its users simple access to their preferred payment method,” said Yuval Ziv, Nuvei’s managing director of digital payments. “Further, our integrated risk management solutions and embedded eKYC features for quick player onboarding allow Wplay to maximize revenue while minimizing potential fraud.”
The global online regulated gambling market has experienced a significant surge in recent years, growing at a rate of more than ten percent annually. Operators in Latin America particularly are seeing rapid growth in volumes, with KPMG research reporting that the segment is already worth over US $2.1 billion. Nuvei’s robust platform and industry expertise were key factors as Wplay prepares to further capitalize on the explosive growth of the segment throughout Latin America.
“This agreement with Nuvei will help us maintain the security and ease-of-use of our platform as we scale, upholding the level of service that our customers have come to expect,” said Julio César Tamayo, president of Wplay. “Now that we’re working with a globally-recognized payment partner that can also tailor its service to the needs of our local marketplace, we feel more confident than ever about the future.”
Founded in 2017, Wplay was the first company to receive a license from Colombia’s gaming regulator Coljuegos, and today it boasts more than 1,600,000 users in that country – almost half of the entire market. With 7,000 points of sale throughout Colombia, and sponsorship deals with eight Liga Águila football teams and the national Olympic team, the company’s brand is recognized by 35 million sports fans nationwide.
Latest News
Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
Compliance Updates
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Compliance Updates
FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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