Latin America
Wplay, Leading Operator of Colombian Online Gaming, Selects Nuvei for Latin American Market Expansion
Nuvei continues to expand global acquiring presence across Latin America with strategic technology agreement
Colombia – Nuvei Corporation (“Nuvei” or the “Company”) (TSX: NVEI and NVEI.U), the payment technology partner of thriving brands, is proud to announce a deal with Wplay, a pioneer of online gaming in Latin America. Nuvei will provide the acquiring platform and technology to power Wplay’s Colombian payment operations and further fuel its expansion throughout Latin America.
Accountable for almost half of all online gaming revenue in Colombia, Wplay has integrated Nuvei’s Cashier. Providing access to more than 450 alternative payment methods, it enables Wplay to offer the options most popular with local gamers and bolster player acquisition and retention with faster, seamless payouts, while providing a frictionless user experience. The integration also allows Wplay to benefit from the Company’s value-added services, including fraud prevention and risk management solutions, through a single connection.
Wplay offers a wide range of betting services on its platform, including casino games, wagers on world events, and a sportsbook of more than 50 traditional sports. As a result of the agreement, users of these diverse services will be depositing and withdrawing their funds through Cashier, a product which reflects Nuvei’s extensive experience in the iGaming industry worldwide. In addition to Visa and Mastercard, users can take advantage of the Company’s wide portfolio of alternative methods that include PSE, Efecty, Baloto. Wplay users will also benefit from the Company’s real-time payout functionality for instant funding.
“Nuvei’s Cashier has proven to convert more, increase acceptance rates, while streamlining deposits and payouts. By accepting local debit and credit cards, plus local alternative payment options, Wplay can provide its users simple access to their preferred payment method,” said Yuval Ziv, Nuvei’s managing director of digital payments. “Further, our integrated risk management solutions and embedded eKYC features for quick player onboarding allow Wplay to maximize revenue while minimizing potential fraud.”
The global online regulated gambling market has experienced a significant surge in recent years, growing at a rate of more than ten percent annually. Operators in Latin America particularly are seeing rapid growth in volumes, with KPMG research reporting that the segment is already worth over US $2.1 billion. Nuvei’s robust platform and industry expertise were key factors as Wplay prepares to further capitalize on the explosive growth of the segment throughout Latin America.
“This agreement with Nuvei will help us maintain the security and ease-of-use of our platform as we scale, upholding the level of service that our customers have come to expect,” said Julio César Tamayo, president of Wplay. “Now that we’re working with a globally-recognized payment partner that can also tailor its service to the needs of our local marketplace, we feel more confident than ever about the future.”
Founded in 2017, Wplay was the first company to receive a license from Colombia’s gaming regulator Coljuegos, and today it boasts more than 1,600,000 users in that country – almost half of the entire market. With 7,000 points of sale throughout Colombia, and sponsorship deals with eight Liga Águila football teams and the national Olympic team, the company’s brand is recognized by 35 million sports fans nationwide.
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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