Latin America
Liga MX appoints Genius Sports Group as exclusive long-term Official Data, Streaming and Integrity Partner

Liga MX, the governing body of the premier competitions in Mexican soccer, has formed an exclusive data, streaming and integrity partnership with market leader, Genius Sports Group.
As the official data partner to the English Premier League, Serie A, the Argentine Football Association, and Dimayor Colombia, Genius Sports Group will have the exclusive right across all Liga MX, Liga de Expansion, Copa MX and Liga BBVA Femenil games to capture live data from in-stadia and distribute it to licensed sportsbook operators in the US and around the world.
Furthermore, the long-term partnership will also provide sportsbook operators with low-latency streams from every Liga de Expansion game, elevating the league’s global profile and providing a platform to engage new fans.
Genius Sports Group’s Bet Monitoring System will underpin a new integrity program to safeguard Mexican soccer from the threats of match-fixing and betting-related corruption. By cross-referencing odds movements from sportsbooks around the world with predictive models, which demonstrate expected market activity, Genius Sports Group’s system will automatically flag any potentially suspicious activity.
Enrique Bonilla, Executive President of LIGA MX, commented: “Our league grows in every aspect, development, innovation and the expansion of our international profile are our fundamental pillars. This alliance with Genius Sports Group will help us reach, through data, more fans around the world. It is important to highlight that Genius Sports Group’s integrity program will provide real-time alerts for betting-related issues, which strengthens our commitment to transparency.”
Sean Conroy, Commercial Director of Genius Sports Group, said: “As one of the highest quality, most passionately followed leagues in world soccer, we are delighted to be supporting Liga MX at such critical stage of its global growth. Our long-term partnership will deliver value for Liga MX and help to connect Mexican soccer with fans around the world while providing sportsbook operators with security of supply and premium new streaming content.”
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Gamanza Engage signs major regional agreement with Grupo Jer

Gamanza Engage is proud to announce a strategic partnership with Grupo Jer, one of the most prominent business groups in Colombia and a respected operator in multiple regulated iGaming markets across Latin America. This new collaboration marks a significant milestone in Gamanza Engage’s mission to become the leading provider of player engagement solutions in the region.
Grupo Jer operates from Colombia, a jurisdiction widely recognized for its maturity, regulatory standards, and strong player protection framework. The country was the first in Latin America to establish a fully regulated online gaming market, and its regulatory leadership continues to shape the region’s evolution. For Gamanza Engage, partnering with an enterprise that thrives in this environment is a clear endorsement of the company’s reliability, compliance standards, and product excellence.
As part of the deal, Grupo Jer will integrate Gamanza Engage’s full suite of engagement products, including loyalty, gamification, mini-games and tournaments. This unified platform will allow the operator to deliver deeply personalized and interactive player experiences across their brands, while simultaneously gaining the operational benefits of automation, segmentation, and real-time data.
Grupo Jer is part of a large-scale conglomerate with a diversified portfolio of operations and strong presence across Central and South America.
“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement”
Laura Esparza, Commercial Director for Grupo Jer
This partnership further strengthens Gamanza Engage’s presence in Latin America and reinforces the company’s commitment to supporting regulated markets with cutting-edge technology and strategic collaboration.
For more information, visit www.gamanzaengage.com and www.grupojer.com
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Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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Coljuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025

During his participation in SAGSE Paraguay 2025, the president of Coljuegos, Marco Emilio Hincapié, highlighted to business leaders and regulators from the continent that, in the first half of the year, the entity has transferred approximately $127.9 million dollars ($535.819 billion) to the subsidized health system.
“We are proud that, internationally, we are recognized as one of the most advanced regulators on the continent. This is reflected both in regulatory innovation and in the increase in resources allocated to the healthcare of Colombians,” said Hincapié.
The president also emphasized that online games remain one of the main players in the industry, followed by localized games and other newer types such as Baloto and Super Astro.
“This year, we have seen a 33% increase in sales for Baloto, which represents approximately $32.203 billion compared to the January-June 2024 period. This allows us to project that this game will increase its contributions to health by more than $20 billion by the end of the year,” the official said.
Likewise, the president highlighted that in the first half of 2025, there was a 9.32% increase compared to 2024, going from $490.257 billion to $535.819 billion in 2025.
During the SAGSE event held in Ciudad del Este, Paraguay, the president of Coljuegos also highlighted the progress made in combating illegal gambling. To date, the organization has seized 5663 unauthorized gambling devices in more than 25 departments across the country.
SAGSE is the most important gaming industry trade show in Latin America, bringing together the most prominent exhibitors in the games of chance industry, from slot machine manufacturers to casino and gaming room technology providers.
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