Latin America
Liga MX appoints Genius Sports Group as exclusive long-term Official Data, Streaming and Integrity Partner
Liga MX, the governing body of the premier competitions in Mexican soccer, has formed an exclusive data, streaming and integrity partnership with market leader, Genius Sports Group.
As the official data partner to the English Premier League, Serie A, the Argentine Football Association, and Dimayor Colombia, Genius Sports Group will have the exclusive right across all Liga MX, Liga de Expansion, Copa MX and Liga BBVA Femenil games to capture live data from in-stadia and distribute it to licensed sportsbook operators in the US and around the world.
Furthermore, the long-term partnership will also provide sportsbook operators with low-latency streams from every Liga de Expansion game, elevating the leagueâs global profile and providing a platform to engage new fans.
Genius Sports Groupâs Bet Monitoring System will underpin a new integrity program to safeguard Mexican soccer from the threats of match-fixing and betting-related corruption. By cross-referencing odds movements from sportsbooks around the world with predictive models, which demonstrate expected market activity, Genius Sports Groupâs system will automatically flag any potentially suspicious activity.
Enrique Bonilla, Executive President of LIGA MX, commented: âOur league grows in every aspect, development, innovation and the expansion of our international profile are our fundamental pillars. This alliance with Genius Sports Group will help us reach, through data, more fans around the world. It is important to highlight that Genius Sports Groupâs integrity program will provide real-time alerts for betting-related issues, which strengthens our commitment to transparency.â
Sean Conroy, Commercial Director of Genius Sports Group, said: âAs one of the highest quality, most passionately followed leagues in world soccer, we are delighted to be supporting Liga MX at such critical stage of its global growth. Our long-term partnership will deliver value for Liga MX and help to connect Mexican soccer with fans around the world while providing sportsbook operators with security of supply and premium new streaming content.â
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphinaâs passion for slots with Luckiaâs innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphinaâs Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: âWe are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckiaâs players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.â
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: âWeâre thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckiaâs platform! Endorphinaâs distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.â
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayerâs Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase âReceeeeba!â and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganhaâs visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said:Â âSigning an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.â
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gamingâs iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platformâs other brands over the coming months.
This latest partnership demonstrates BGamingâs growing demand in LatAm ahead of the Brazilâs regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: âPartnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gamingâs other casino sites in the future.â
Thomaz Campos, COO at Cometa Gaming, said: âBGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the worldâs first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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