Press Releases
PointsBet Online and Mobile Sports Betting Now Live in Colorado
PointsBet, a premier global sportsbook operator, announced that it is now providing its mobile app and digital sports betting product in Colorado. Colorado marks the fifth operational state for PointsBet’s premium sports betting product, following successful launches in New Jersey, Iowa, Indiana, and Illinois.
A true hometown sportsbook for the Colorado consumer, PointsBet is proud to be the only sports betting operator to have established permanent headquarters in the Centennial State, with their new home base set in the “LoDo” area of downtown Denver. The company has stated aspirations to bolster the global PointsBet team with up to 200 employees in the new Denver hub, maintaining a focus on product innovation, development, and technology recruitment. PointsBet will also soon have a retail presence at Double Eagle Hotel & Casino in Cripple Creek, CO.
“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business. This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game,” said Johnny Aitken, PointsBet USA CEO.
“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons.”
To help celebrate the launch, PointsBet will provide Colorado clients with a very special risk-free betting bundle, and multiple hometown offers. The risk-free bundle not only includes two $500 risk-free bets on new customer’s first fixed odds or PointsBetting wagers, but also a “hometown discount” of up to $100 for local teams. This will enable PointsBet Colorado clients to not only try the product in a risk-free manner, but also receive credit back in free bets for any wagers backing Colorado-based teams that do not win. PointsBet will also offer a promotion specific to Colorado native and Denver Broncos running back, Phillip Lindsay: bet $20 on his rushing yards prop, get $1 in free bets for every yard he gains vs. the Miami Dolphins on Sunday, November 22. Finally, PointsBet is debuting the “Mile High” promotion for the first 1,000 Colorado clients, offering +5280 odds for the Denver Nuggets to win the 2020/21 NBA Title!
Earlier this year, PointsBet inked a multi-year partnership with Kroenke Sports & Entertainment, LLC (“KSE”) making them the official and exclusive partner of the Denver Nuggets of the National Basketball Association, Colorado Avalanche of the National Hockey League, Colorado Mammoth of the National Lacrosse League, and their home venue, Ball Arena. Likewise, Learfield IMG College, the media rights holder of University of Colorado Athletics, and PointsBet also announced a multi-year corporate sponsorship agreement that makes PointsBet a proud and exclusive partner of the Colorado Buffaloes.
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s premium television and digital assets to promote the PointsBet brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
SOURCE PointsBet
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the worldâs largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockAppâs broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockAppâs dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. Weâre excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Compliance Updates
Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
Latest News
1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North Americaâs preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdomâs leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourseâs world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this yearâs ÂŁ1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures â while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: âThanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We canât wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
âThese reciprocal pathways mark the latest strides in 1/STâs bid to broaden the appeal and international participation in the worldâs major races. Weâve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!â
Edward Arkell, Director of Racing at Goodwood Racecourse, added: âWe are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
âThis partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.â
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