Latin America
Betsoft Gaming Cements Presence in Colombia with Yajuego Signing

COLJUEGOS licenced operator to have full access to Betsoft’s award-winning slots’ portfolio
Award-winning content provider Betsoft Gaming has reinforced its presence in the LATAM market through latest signing with Colombia-based operator Yajuego.
The Colombia specific deal sees Yajuego gain full access to Betsoft’s diverse and comprehensive games portfolio.
Betsoft Gaming is a highly regulated content provider. Renowned globally for its cinematic animation quality, innovation and customer service, it is a significant partner for both emerging and established platforms to attract and retain demanding and increasingly sophisticated audiences. Furthermore, Betsoft has successfully completed two ISMS audits this year, allowing it to operate in Colombia and Spain.
Headquartered in Bogota and licensed by COLJUEGOS, Yajuego is a key operator in Colombia, where Betsoft already has a strong brand presence. Launched in 2019, Yajuego has quickly made a name for itself. This is due, in no small part, to its serious, efficient and transparent corporate ethos. Yajuego provides a complete online portfolio; offering live betting, sports and casino games across Colombia. With its technology centre located in Europe, Yajuego prides itself on security, ease of access and simplicity of use of its platform.
Anna Mackney, Sales Executive, Betsoft Gaming, said: ‘Betsoft Gaming is a highly regulated company so partnering with like-minded businesses is a key part of our global strategy. Yajuego also brings both energy and experience to the table in a rapidly growing market and we are delighted to be part of their long-term success.’
Stefano Tino, Managing Director, Yajuego said: ‘Casino game integration is our main focus currently. We aim to be among the best operators in Colombia. Both the quality of the portfolio and the customer support that Betsoft will provide to us will contribute enormously to ensuring that happens. We are looking forward to a long partnership.’
Betsoft video slot games are highly customer focused and mobile led. Recent releases have outperformed expectation and include Primal Hunt, Book of Darkness and latest sequel release, Miles Bellhouse and the Gears of Time.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Latest News
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
Latest News
Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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