Independent betting affiliate AmericanGambler receive Tennessee and Michigan Licenses

October 20, 2020

2 min read

AmericanGambler.com, the independent US licensed sports betting and igaming affiliate network, have been granted vendor licenses to operate in Tennessee and Michigan; the company now operates in a total of 8 states.

The Sports Wagering Committee of the Tennessee Lottery Education Corporation as well as Michigan Gaming Control Board both approved AmericanGambler, who will help to market its key partners in the new states and provide FTDs and Signups as of the 1st November 2020.

Founded in late 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, AmericanGambler.com has already made its mark in the rapidly growing US market.

Alexander Kostin, founder of AmericanGambler.com commented: “We are very excited to be launching our latest US offering to sports fans across Tennessee and Michigan, where we will be offering a plethora of sports betting content to bettors.”

“Our core aim is to guide players through a safe environment and provide information needed to navigate the betting landscape in the safest possible way, something we’re very proud of doing in a number of rapidly growing state markets already.”

“On average, within the first month of launching, we see about 2% of a states inhabitants signing up for an online sports betting accounts, which means that we expect around 7000 signups per day during the first month of legal online sports betting in Michigan, which would result in 42 mln USD tex revenue expected.”

AmericanGambler was one of the first affiliates to work with the only mobile betting app Betrivers in Illinois this July helping acquire organic first time depositors after Governor J.B. Prizker lifted the in-person mobile registration requirement.

To follow the strategy AmericanGambler network launched state-by state sites in Michigan (Michigambler.com), Illinois (IllinoisGambler.com) and other states to support its key partners.