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GameFly Sold
Ownership behind Alliance Entertainment buys GameFly; Games inventory to see major boost, along with new product and service rollouts
The ownership group behind Alliance Entertainment, the world leader in music, movie, video game, and consumer products distribution, has purchased GameFly, the powerhouse in video game disc rentals. This new partnership will allow GameFly to provide customers with an expanded catalogue of gaming products for sale, as well as new enhancements to GameFly’s game subscription service and a large expansion of new and catalog games available to rent.
“We’re intensely focused on listening to what our customers are telling us, and then finding ways to give them what they are asking for” said Jeff Walker, Co-owner and CEO of both Alliance Entertainment and GameFly. “Alliance is the largest distributor of physical media in the US, and we’re using our expertise with GameFly’s nearly 20 years of experience in subscription game rentals to imagine new offerings that previously were not doable.” GameFly will continue to operate independently from Alliance, yet will benefit from its extensive infrastructure.
New Products and New Enhancements to Game Rentals
GameFly users are now able to purchase new games, movies, game controllers and headsets, consoles and pop culture collectibles from Funko and other brands via GameFly.
GameFly’s well-known console game rental service, still going strong after nearly twenty years, will soon be getting some upgrades of its own, according to Tim Hinsley, President of GameFly: “A wider catalog of gamer-centric products is just the beginning of the increase in value we want to bring GameFly customers. Over the coming months, we’re going to be making some big announcements about fresh changes to our subscriptions that we think will make console gamers very happy. We can’t wait to show them what we’ve been working on.”
GameFly Offers Unique Value In the Console Gaming Market
GameFly is the leading video game subscription service in the US, the only one that offers gamers a way to get a new release game disc on PS4, XBOX One, Nintendo Switch and more, shipped for free to their door, for one flat monthly fee.
“There are more online and streaming subscription options today than ever, but their game selection is quite limited – We’re still the only service that lets you get any brand new game disc on any major console for as little as 54 cents a day,” says Chris Anderson, VP of Product at GameFly. “With the top new games available on release day, a back catalog of over 8,000 games, and the option to keep your game at some of the lowest prices anywhere, GameFly helps gamers stretch their gaming dollars farther.”
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
Play’n GO content now live with Boyd Interactive-owned brand Stardust in New Jersey and Pennsylvania
Play’n GO, the world’s leading casino entertainment provider, has today announced a new US operator partnership with leading brand Stardust Casino.
Stardust Casino, owned by Boyd Interactive, will now host Play’n GO content in New Jersey and Pennsylvania, meaning Stardust Casino players in these states will now have access to classic Play’n GO titles such as Piggy Blitz, Fire Joker, and Colt Lightning.
Play’n GO entered New Jersey in September 2022, and entered Pennsylvania earlier this year, making a total of five states where it is licensed as a games provider.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “It’s great to join forces with Stardust Casino in New Jersey and Pennsylvania, two of our most important markets globally, not just in the US. The Stardust Casino brand goes back decades in the gaming landscape of the United States, and the introduction of our games to their platform is an exciting prospect for both businesses.
“Play’n GO is the world’s leading casino entertainment provider. We set the industry standard for game content and innovation. This partnership is another significant milestone on our journey in the US, and our focus now turns to unlocking the full potential of this partnership for both Play’n GO and Stardust Casino.”
Alexander Angelo, CRM Director, Stardust Casino, added “We’re equally enthusiastic to welcome Play’n GO to the Stardust Casino family, and we’re excited to introduce our players in Pennsylvania and New Jersey to some classic Play’n GO games. We’re determined to offer our players the best online casino gaming experience possible, so adding Play’n GO’s games to our portfolio of over 200 online games was a no-brainer. We’re looking forward to many years of success together.”
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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