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Hawthorne goes live with new concept in pari-mutuel virtual racing products
Hawthorne Race Course in Chicago has created a brand new revenue stream using a world first in regulated virtual racing wagering enabled technology solutions.
The track has partnered with pioneering software developers Virtual Software who used state of the art technology to create the first virtual version of the track ever produced. Marketed as Virtual Live Racing products, the software firmâs CGI experts have won BAFTA and Royal Television Society awards, and received Emmy nominations, for their work in the movie and TV industries before working with VLR. Using their world class special effects skills, and the latest CGI technology, they now create fully rendered replicas of leading US race tracks with stunning graphics, realistic race commentary, and virtual races based on results from race data at each track. While legacy virtual racing products are based on RNG (Random Number Generator), Virtual Live Racingâs products are a huge leap forward and a first in the USA and internationally because races are based on anonymised and encrypted data from real-life thoroughbred, harness and greyhound races.
John Walsh, Assistant General Manager at Hawthorne, said: âWe are excited to offer our Hawthorne data and brand to be included with this innovative new pari-mutuel wagering product line. Racing fans across North America will be able to wager Hawthorne Virtual as it is available to all tote systems in the US via distribution through AmTote Internationalâs Spectrum wagering system which enables us to create a brand new risk-free revenue stream.â
VLRâs Chairman is Vincent Caldwell, an online betting pioneer and former licensed ADW operator. He said: âHawthorne is our fourth product to go live in the US. It follows Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club in Florida, and we have two more tracks that are currently undergoing testing before being launched later this month. Our Virtual Live Racing product offers a no cost, risk free, revenue stream opportunity to racetracks all over the world. Racing is going through a tough time and tracks should embrace new products which can offer them income, and promote their tracks to a global audience.â
Joey D Michaels is VLRâs Business Development Consultant for the US and is responsible for building relationships with track owners and online Account Deposit Wagering (ADW) betting operators to drive expansion into tracks, casinos, and off-track betting outlet. Click here to watch a VLR demo which shows virtual thoroughbred racing at Hawthorne Race Course.
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SCCG Management Announces Strategic Partnership with JackTop
SCCG Management, a global leader in advisory and business development services for the gaming industry, has announced a strategic partnership with JackTop to support the global distribution and business development of the JackTop Live Dealer Casino Solution. This collaboration will leverage SCCGâs extensive network, expertise, and global reach to position JackTop as a leading live dealer casino solutions provider, catering to a wide range of online gaming platformsâfrom social casinos to Class III mobile on-premise operations and beyond.
JackTop offers a cutting-edge live dealer casino experience, broadcasting traditional casino games 24/7 in full HD. With operations spanning over 70 countries and a growing network of 100+ partners, JackTop combines American broadcasting technology, seamless multi-platform integration, and customizable environments to deliver an unmatched player experience.
The partnership will see SCCG Management driving global sales, fostering strategic partnerships, and expanding JackTopâs presence in key gaming markets worldwide. SCCGâs proven track record in accelerating business growth and facilitating entry into emerging markets ensures that JackTopâs innovative solutions reach operators who are seeking high-quality, customizable live dealer gaming experiences.
âAt SCCG Management, we are always on the lookout for game-changing solutions that redefine player engagement and operator success. JackTopâs live dealer casino solution stands out with its commitment to quality, flexibility, and seamless integration across multiple platforms. We are excited to partner with JackTop to drive global adoption and bring its immersive gaming experience to operators and players worldwide,â said Stephen Crystal, Founder and CEO of SCCG Management.
JackTopâs live casino offerings include fully customizable environments, unique game development capabilities, and seamless integration into both online and land-based gaming operations. With features like real-time live chat, multi-game views, and full HD broadcasting, JackTop creates an authentic casino atmosphere for players, no matter where they are.
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GAN Selects Internet Vikingsâ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN SportsŸ, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikingsâ Â bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, âOur relationship with GAN reflects the trust weâve built over the years. Itâs not just about providing hosting solutions; itâs about understanding their vision and exceeding their expectations.â
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LiveRamp and Mohegan Launch Industryâs First Casino Media Network
LiveRamp announced it is powering the industryâs first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Moheganâs rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casinoâs digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitorsâ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
âBy launching the industryâs first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customersâ data,â said Rich Roberts, President of Mohegan Digital.
LiveRampâs data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRampâs Chief Revenue Officer, said: âMohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. Thatâs why weâre thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.â
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