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Hawthorne Race Course And PointsBet Open Closest Sportsbook To Downtown Chicago For Fans To Watch-And-Wager, Bet-And-Go

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Hawthorne Race Course And PointsBet Open Closest Sportsbook To Downtown Chicago For Fans To Watch-And-Wager, Bet-And-Go

 

Hawthorne Race Course and PointsBet have partnered together to open Illinois’ newest retail sportsbook and the closest in-person sports betting destination to downtown Chicago. PointsBet, a premium global sportsbook operator, debuted its mobile app and digital sports betting product in Illinois at the start of the NFL season. The brick and mortar sportsbook at Hawthorne is the first of four Chicagoland locations that the companies will open as Illinois partners, and is a precursor to the premium PointsBet Sportsbook that will be a part of Hawthorne’s historic $400 million casino development, scheduled to open in late 2021 (pending final regulatory approval).

“The next year is going to be action-packed for Hawthorne as we prepare to redevelop the race track into a fully operational casino and premier gaming entertainment destination,” said Tim Carey, president and CEO of Hawthorne Race Course. “And that action starts now with the opening of our new PointsBet Sportsbook. We partnered with PointsBet because they have the best technology and are truly innovative, but also because they put customer service at the forefront, which is critical to our long-term success particularly for the on-site experience.”

The PointsBet Sportsbook at Hawthorne was designed for the new realities of on-site entertainment, featuring a “bet-and-go” lobby with six self-service kiosks as well as a modular “watch-and-wager” sportsbook with ample space for social distancing. The sportsbook has over 60 HD TVs, 20 self-service kiosks, a 3-person betting concierge counter inclusive of a dedicated high denomination wager desk, and a VIP lounge with reserved seating.

“PointsBet has been successful in making a name for itself by offering a personalized mobile sports betting experience with unrivaled speed and ease of use, as well as the most bet types across every game,” said Johnny Aitken, CEO of PointsBet USA. “At the heart of that effort is our passion for live sports and entertainment, and our desire to always put the bettor first. While most stadiums across the country are currently closed to fans, our sportsbook is a place for sports lovers to engage together and share that game day excitement in a safe and responsible manner. We, together with our partner Hawthorne Race Course, are thrilled to provide the Illinois consumer with exactly what they’ve been craving.”

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Jeff Walik, Mayor of the Village of Stickney, wherein Hawthorne is located; and Illinois State Representative Bobby Rita, who was the chief architect of the gaming expansion bill that legalized Illinois sports betting and permitted casino-style gaming at race tracks, placed the ceremonial first wagers. In honor of Hawthorne’s 130 years in business, Walik bet $130 on the Chicago Cubs Run Line vs the Marlins today, while Rita placed a $130 Chicago parlay on the Cubs and White Sox to win today. Any winnings from the wagers will be donated to the Racing Industry Charitable Foundation, which provides health and social services to families in the Illinois horse racing industry.

The PointsBet Sportsbook at Hawthorne is just 10 miles from downtown Chicago, and is the first sportsbook to open on the southwest side of the City. Thoroughbred racing returns to Hawthorne on Friday, October 2nd with weekend racing through the end of the year. The interim sportsbook and racing clubhouse will host wagering while the new Hawthorne Casino is in development, which will feature slots, table games and a state-of-the-art PointsBet Sportsbook, in addition to restaurants, bars and an entirely new grandstand and clubhouse for racing fans. Three more PointsBet Sportsbooks will open at Club Hawthorne off-track betting bars in coming weeks in suburban Crestwood, Oakbrook and Prospect Heights.

PointsBet recently joined forces with the Chicago Bears, designating PointsBet as the famed franchise’s first ever sports betting partner. As a nod to Illinois sports fans, PointsBet is offering the best price in market for all Chicago Bears games this season across both the pregame spreadline and moneyline bet types. The operator also recently announced a partnership with Chicago Bears legend, Devin Hester, highlighting the symbiotic element of Hester’s world-class speed on the field and PointsBet’s unmatched speed and ease of use off it, thanks to PointsBet owning their technology end-to-end and placing an emphasis on an in-house development approach.

As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media giant’s premium television and digital assets to promote the PointsBet brand across Illinois. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Chicago, regional broadcast home to the Chicago Blackhawks, Bulls, and White Sox. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.

SOURCE PointsBet

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Latest News

Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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Latest News

Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

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Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows

 

SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.

As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.

“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”

The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.

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“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”

The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

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Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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