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Skrill partners with Betfred USA Sports

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Skrill partners with Betfred USA sports

 

Paysafe digital wallet continues 2020 U.S. expansion by extending global Betfred Group partnership to American sportsbook subsidiary

Paysafe, a leading specialized payments platform, today announced a new partnership for its Skrill digital wallet with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on Skrill’s long-standing payments support for Betfred internationally, the digital wallet has been added as a payment method to Betfred USA Sports’ recently launched mobile and online sportsbook for the Iowa market.

The Betfred USA Sports deal is the latest Skrill move in its ongoing expansion in the U.S. this year, following the launches of the Skrill Visa® Prepaid Card In January, the Skrill Money Transfer solution, and the Skrill Knect loyalty program, both in June. Skrill’s recent U.S. growth responds to increasing consumer demand for digital wallets, used by over a third of Americans (36%) at least monthly in Q2, according to Paysafe’s research.

Against this backdrop, Betfred USA Sports’ customers in Iowa can now benefit from the speed, security and reliability of a mobile-responsive digital wallet. Skrill’s two-decade history serving sportsbooks, including Betfred Group’s European brands since 2006, also ensures a strong wagering experience.

After uploading funds to their Skrill account via multiple options (bank and card transfer, iACH and eCash solutions), players can use the digital wallet to seamlessly make a deposit on betfredsports.com’s Iowa-facing online platform, which launched in July with the land-based Grand Falls Casino & Golf Resort. Players can then wager on a comprehensive range of sports, spanning pro and college football, basketball, American and overseas baseball leagues, hockey, soccer, and mixed martial arts, among others.

Winnings can be withdrawn directly into players’ Skrill accounts. Once safely deposited, funds can be transferred in real time to customers’ bank accounts or withdrawn directly as cash at an ATM via the Skrill Visa® Prepaid Card, which syncs directly with their wallet balance. Funds can also be sent to family and friends overseas using Skrill Money Transfer.

Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “As part of our broader American expansion this year, we’re delighted to extend Skrill’s global partnership with Betfred to support Betfred USA Sports’ growth in Iowa and beyond. We’re confident that our digital wallet, which has been developed specifically for online gaming, will provide Betfred USA Sports and its players with a payment method that streamlines, simplifies and ultimately improves the wagering experience.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “Funding accounts with multiple deposit methods sets us apart from other competitors. Skrill gives our players more flexibility by supporting popular international and local payment providers.”

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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GLI® Names Sangeeta Reddy as Vice President, Innovation

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GLI® Names Sangeeta Reddy as Vice President, Innovation

 

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLI®) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the company’s newly formed Innovation division.

“Technology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of what’s next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,” said President and CEO James R. Maida.

Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.

She holds a certificate from the Harvard Business Publishing’s Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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