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Jamie Foxx To Star In BetMGM’s New Brand Campaign

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MGM Resorts International

 

Academy and GRAMMY Award Winner Teams Up with BetMGM to Launch “The King of Sportsbooks” Campaign

BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

 

SOURCE MGM Resorts International

 

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Compliance Updates

INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL

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INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL

 

Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.

This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.

Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”

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Play’n GO announce exclusive US release of hit title Piggy Blitz Disco Gold

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Play'n GO announce exclusive US release of hit title Piggy Blitz Disco Gold

 

Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut

Play’n GO, the world’s leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.

Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.

The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.

Anna Mackney, Head of Regional Sales US at Play’n GO added “Piggy Blitz was such a hit in the US last year, we couldn’t wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and we’re excited to expand our US games portfolio with such a high-quality title.”

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Compliance Updates

FBMDS obtains certification to operate in Brazil

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FBMDS obtains certification to operate in Brazil

 

FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.

With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.

“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”

For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.

For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.

On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.

Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.

FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.

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