Daily Fantasy Sports
DraftKings and New York Giants Announce Official, Exclusive Sports Betting Deal
Today, the New York Giants and DraftKings announced an exclusive, multi-year arrangement, making DraftKings the Official Sports Betting, iGaming and Daily Fantasy operator of the team. This multi-faceted arrangement grants DraftKings access to official Giants marks and logos, in addition to a first of its kind virtual SportsLounge open on Giants’ game days, providing attendees with unique and innovative ways to engage on all DraftKings platforms.
“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
With football continuing to be the most popular sport on the DraftKings platform, this collaboration aims to further enhance both customer experience and engagement throughout the NFL season and beyond. In addition, DraftKings and the Giants will provide a Free-to-Play Pick ‘Em game that will be available to Giants fans on a weekly basis. Out of the over 700 sports teams available on the DraftKings Sportsbook platform, the NY Giants rank in the top 40 for most highly bet franchises by both handle and wagers.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Giants Chief Commercial Officer Pete Guelli. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
The Giants and DraftKings have worked together for a number of years, and under this arrangement, DraftKings is set to receive premier brand integration across MetLife Stadium during Giants home games. Moreover, DraftKings will be recognized as a sponsor and exclusive category advertiser across all team-controlled media including television (NBC, MSG Networks, MY9), radio (Entercom/WFAN), and digital and social (Giants.com and the official Giants mobile app) in addition to a number of experiential and hospitality benefits.
Daily Fantasy Sports
SCCG Management Announces Strategic Partnership with DFS Platform Bettor
SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.
Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”
Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”
SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.
Compliance Updates
PrizePicks Awarded Operating License in New Hampshire
PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.
âWe are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,â Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.
PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.
New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.
Daily Fantasy Sports
Dabble to integrate OpticOddsâ API & Trading Screen to power US growth
OpticOdds, the premier feed provider for top operators, has struck a new partnership with Dabble as they continue to expand into the United States with its DFS Pick Em product offering. This collaboration will see the sportsbook and DFS operator integrate OpticOddsâ advanced odds API and trading solutions.
The agreement covers multiple sports and OpticOdds will provide Dabble with comprehensive player market odds data for its US product and additional market coverage for its Australian offering.
Dabbleâs customers will now be able to enjoy more wagering opportunities, benefiting from real-time updates and alerts. The API and trading screen provide comprehensive odds updates from over 100 sportsbooks, covering best odds, outliers, player markets, reference lines, settlements, injuries, and more. An added benefit of the OddsScreen is the custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, and historical odds from one location.
OpticOdds continues to lead global odds coverage, catering to a wide range of sports and events including football, basketball, baseball, MMA, boxing, hockey, soccer, tennis, golf, motorsports, esports, wrestling, rugby, lacrosse, cricket, volleyball, and politics from over 125+ sportsbooks.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented, âOur products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.â
Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added, âAdding OpticOddsâ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers. Having the right tech and trusted partners in place enables us to focus on creating the best player experiences that have social interaction at the heart.â
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