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Indiana Sportsbooks Impress with $169 Million August as Industry Turns 1, According to PlayIndiana

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Indiana’s sports betting industry capped its tumultuous first year on a high note by posting one of its best months yet. With a full month of major sports, Indiana’s online and retail sportsbook generated $169 million in wagers, seemingly keeping the state’s increasingly tenuous place as the fourth-largest legal market in the U.S., according to PlayIndiana.

“A rebound was inevitable with such an active sports schedule in August, but seeing such an active month is awfully welcome news for Indiana’s sports betting industry,” said Dustin Gouker, lead analyst for PlayIndiana.com. “August’s results are a clear signal that we are turning the page on its darkest days. The state’s status among legal jurisdictions is relatively safe for now. But Indiana also faces some headwinds, including increased competition in Illinois and Michigan.”

Indiana’s August handle was the state’s third-largest monthly total since the industry launched on Sept. 1, 2019, and the largest since sportsbooks generated a record $187.2 million in February, according to official reporting released Friday.

August’s bets produced $9.8 million in adjusted gross revenue, up 47.7% from July, and yielded $934,314 in tax revenue for the state.

Through the industry’s first 12 months, Indiana produced:

  • $1.2 billion in wagers
  • $94.8 million in adjusted gross revenue
  • $9 million in state taxes

Through those 12 months, Indiana trailed only NevadaNew Jersey, and Pennsylvania in total wagers. But Indiana’s next 12 months will bring more challenges.

“This has been an eventful first year for Indiana sportsbooks, and increasing competition from neighboring states and rapidly growing jurisdictions such as Colorado will continue to put pressure on Indiana’s status,” said Jessica Welman, analyst for PlayIndiana.com. “An Illinois expansion of online betting could really affect Indiana. In that case, the state’s sportsbooks will have to be creative in attracting new bettors within the state to help blunt the loss of the Chicago market. And Indiana is still in position to capitalize on large markets in Ohio and Kentucky.”

The positive effect of a busy sports schedule in August was immediate. Basketball generated $55.2 million in bets, the most of any sport in August.

“The positive attributes of Indiana’s market never went away while the sports world ground to a halt,” Gouker said. “Even as competition grows, Hoosier State sportsbooks will remain popular so long as the sports schedule stays active.”

Online betting generated 85.1%, or $143.9 million, of August’s handle. That is down from 91.1% in July as retail sportsbooks continue to work to regain their footing.

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DraftKings/Ameristar Casino remained the online market leader with $73.7 million in bets, up from $32.9 million in July. That produced $5.2 million in gross receipts, up from $2.2 million July. FanDuel/Blue Chip Casino followed with $50.1 million in bets, up from $24.2 million.

Retail sportsbooks picked up in August, generating a $25.1 million handle in August. Hollywood Lawrenceburg’s $6.9 million handle easily led the retail market.

“Even though Indiana’s industry is 1, it is still gaining maturity,” Welman said. “Online sportsbooks like BetIndiana and theScore Bet are expected to launch soon, and the growth of major players like PointsBet and BetMGM have been stunted because they launched just before the shutdown. The more sportsbooks that launch in the state, the higher the level of competition will become, and that will be good for bettors.”

For more information, visit PlayIndiana.com/revenue.

About the PlayUSA.com Network:

The PlayUSA.com Network and its state-focused branches is a leading source for news, analysis, and research related to the market for regulated online gaming in the U.S.

 

SOURCE PlayIndiana.com

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EGT Digital in a strategic partnership with Pepeta in Kenya

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EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

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Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development

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Quick Custom Intelligence (QCI), the global leader in AI-driven analytics and enterprise solutions for the gaming industry, is pleased to announce the appointment of Melissa Chiaurro as Vice President of Business Development. This strategic addition to QCI’s leadership team comes at a time of unprecedented growth, with QCI expanding its footprint to over 1,000 sites worldwide and experiencing 50% compound organic growth in 2025.

Melissa brings over 20 years of leadership experience in the gaming technology sector, including serving as President of VizExplorer. Her career spans Class II, Class III, and VLT markets with a focus on scaling business intelligence software, electronic gaming systems, casino signage, digital media, and progressive systems. With her proven record of leading national sales teams, building customer-first partnerships, and executing enterprise deployments, Melissa is uniquely positioned to drive QCI’s next phase of growth.

“QCI has redefined how technology empowers operators, and I am thrilled to join at such a pivotal moment,” said Melissa Chiaurro, Vice President of Business Development at QCI. “Our rapid global expansion is a direct result of turning data into action, and I look forward to helping accelerate that momentum—delivering measurable revenue impact for our customers while building new markets and partnerships.”

QCI’s Chief Technology Officer, Andrew Cardno, added: “Melissa’s deep experience and proven leadership will be instrumental as we continue to scale. She knows what it takes to grow businesses globally, and her ability to forge strong industry relationships makes her a key driver of our expansion strategy. With Melissa on board, QCI is even better positioned to deliver innovative, AI-powered solutions that fuel profitability for our customers.”

Melissa’s appointment underscores QCI’s commitment to building a world-class leadership team and reinforces its position as the fastest-growing provider of integrated analytics and AI solutions for the gaming industry worldwide.

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EveryMatrix signals LatAm expansion plans with CIBELAE membership

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EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.

The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.

Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.

It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.

EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”

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