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Stats Perform Named Exclusive Betting Streaming Rights and Betting Data Provider of the Brasileirão Série a & Série B

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Stats Perform Named Exclusive Betting Streaming Rights and Betting Data Provider of the Brasileirão Série a & Série B

 

At a time when Brazil and many other countries around the world are facing challenging times due to the Covid-19 pandemic, Brazilian Football fans around the world were given a great boost this past weekend with the return of Brasileirão Série A and Série B to screens at home and around the world.

GSRM, the Latin-American based group which includes Fanatiz, 1190 Sports and investment firm 777, was announced as the global international media rights agency for Brazil’s Série A and Série B competitions. GSRM’s main objective will be to increase the visibility and interest of consumers from all over the world in Brazilian football through the distribution of matches on TV, Cable TV, Pay Per View and Streaming. In addition to the direct sale of broadcasting rights to other television channels, GSRM will also create an OTT streaming platform to showcase all matches of the Brasileirão Série A and Série B, through monthly subscriptions, which can be accessed worldwide, except for the Brazilian territory.

The idea is to export Brasileirão’s image through direct sales to consumers, and also to explore opportunities such as sponsorships for the Brazilian football product, the creation of branded content and virtual advertising during broadcasts, among many other possibilities to generate earnings for clubs.

“The main focus of our work is to increase the visibility of Brasileirão Series A and B championships abroad and to take it to a higher level of international exposure. Today there is already a great interest, not attended, for Brazilian football in markets in Asia, Latin America, North America and Europe”, explains Hernan Donnari, CEO of GSRM.

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“The Brasileirão Série A is one of the top ten leagues in the world and the country is the number one exporter of players on the planet, something that in itself already generates great attraction and makes other regions turn their eyes to the football played in the Country”, Donnari added.

Stats Perform, the SportsTech leader in data and AI technology, has been announced as the exclusive betting streaming rights and betting data provider for Brasileirão Série A & Série B in a multi-year deal, commencing at the start of the 2020 season.

The multi-year partnership with CBF is a joint betting streaming and data rights deal with Zeus Sports Marketing (ZSM), a boutique agency with offices in London and Singapore.

The combination of Stats Perform’s premium in-stadium ultrafast data, low latency live streaming and high-quality football creates premium in-play betting experiences that are trusted by leading odds providers and licensed sports betting operators and their customers.

Alex Rice, Stats Perform Chief Rights Officer, commented: “We are delighted to be chosen and trusted by CBF and the clubs to deliver high quality betting experiences.  Brazil produces the largest number of professional footballers around the world, with many of the world’s most exciting prospects emerging from Brasileirão Série A before making the move across the Atlantic to Europe’s leading clubs. It is an exciting time to be involved and we look forward to working with the leagues as they kick off their season.”

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The Brasileirão Série A & Série B official betting data and betting live streaming rights form part of Stats Perform’s betting content portfolio which also includes Spanish La Liga soccer, French Ligue 1 soccer, MLS soccer, WTA Tennis and numerous other sports and competitions. The rights are safely distributed to licensed sportsbooks to create exceptional trusted betting experiences online, on mobile and in retail betting venues.

Josh Burack, Partner & Managing Director, Zeus Sports Marketing Asia Pacific, said: “ZSM is delighted to have orchestrated this landmark commercial arrangement between the CBF, the Clubs Commission and Stats Perform which ensures that Brazilian football returns to the betting and data arena. We look forward to serving Stats Perform, the CBF and all 40 Clubs from the top two divisions to bring this high-profile football content to services around the world.”

Latest News

BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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Compliance Updates

GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil

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Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.

The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.

Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,” Cassiano explained.

“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,” said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.

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GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

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Latest News

IGT Delivers Wide-Area Progressive Content to Colombia with Condor Link Game

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International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators.

Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP). Condor Link features two compelling base games, Edición Guerrero and Edición Guerrera, and is available on IGT’s versatile PeakSlant32 cabinet, featuring three high-definition displays and a large dynamic player panel.

“Deploying our first WAP-compatible game in Colombia reflects IGT’s commitment to differentiating our roadmap for Latin America and providing our customers with new market-attuned themes and jackpot solutions that can help operators diversify their gaming floors. We are excited to partner with Winner Group Cirsa to introduce Condor Link and bring the excitement of IGT’s compelling jackpot content to players throughout the country,” said David Flinn, IGT SVP Sales, Canada, EMEA, and LATAM.

IGT’s Condor Link is a 50-payline, 50-credit cost-to-cover game featuring vibrant warrior-inspired graphics and integrates popular gameplay features and mechanics like free games, stacked wilds, and an entertaining hold and spin bonus. Condor Link will be available at nine Winner Group Cirsa properties in cities across Colombia, including Armenia, Barranquilla, Bogotá, Cali, and Medellín, and joins IGT’s portfolio of high-performing multi-level progressive themes like the award-winning Prosperity Link, Mystery of the Lamp, and Magic Treasures games.

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