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SIS strikes Betcris partnership for 24/7 Live Betting Channel launch

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US-based SIS Content Services expands team with Sales & Business Development Manager hire

 

Supplier extends reach in Latin America

SIS (Sports Information Services), the leading multi-channel supplier, has extended its presence in Central and South America after securing a deal to supply its 24/7 Live Betting Channel to one of the region’s leading operators, Betcris.

Betcris will launch SIS’s 24/7 Live Mixed Racing Channel on its online sportsbook, which will provide profitable short-form betting content throughout the day and will deliver an engaging betting experience for its fast-expanding customer base.

SIS’s 24/7 live betting service includes exclusive live UK and Irish horse racing, along with international meetings from the likes of Dubai, Latin America, Mauritius and the U.S, as well as premium UK and Irish greyhound racing.

Supplied as an end-to-end solution, Betcris’s new 24/7 Live Betting Channel will include high-quality streamed pictures, data, commentary, on-screen graphics and betting prompts.

The emerging Latin American market is an important focus for SIS and forms an integral part of the company’s ongoing international growth strategy. The supplier’s 24/7 live betting channels service are already live with a host of operators across the territory.

Paul Witten, Commercial Director at SIS, said: “We’re delighted to be delivering our 24/7 Live Betting Channel to Betcris, one of the leading operators within Latin America. Our service will significantly enhance its racing offering and provide Betcris’s customers with frequent betting opportunities across all times of the day.

“Latin America represents a significant opportunity, and we are looking forward to working with the Betcris team to bring quality live racing to their customers.”

JD Duarte, CEO at Betcris, said: “We have strong ambitions to create the most immersive sports betting experience available and partnering with SIS is an important step to expand our racing output.

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“SIS’s 24/7 Live Betting Channel provides us with access to frequent, quality betting events throughout the day and we’re confident that it will be very appealing to our customers and drive incremental revenues.”

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SkillOnNet Expands Nolimit City Partnership to Enter Brazil

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SkillOnNet Expands Nolimit City Partnership to Enter Brazil

 

Top-performing slots from Nolimit City now live on SkillOnNet brands in Brazil

Global entertainment brand SkillOnNet has expanded its partnership with trailblazing slot developer Nolimit City, launching the studio’s full catalogue of games in Brazil via its popular local brands PlayUZU.bet.br and BacanaPlay.bet.br.

Players across the country can now sink their teeth into some of Nolimit City’s most strikingly unconventional titles, including Duck Hunters, Fire in the Hole 3, and Tombstone Slaughter.

Nolimit City’s games pack a punch like nothing else on the market, blending powerful storytelling and stunning artwork with distinctive mechanics to deliver an exceptional gaming experience. It’s this kind of fresh, provocative content that SkillOnNet sees as a great fit for the fast-evolving Brazilian market.

Brazil launched its newly regulated online betting and gaming market on January 1 2025. SkillOnNet moved quickly to secure licensing and is in a strong position to lead in what’s now one of the hottest markets in global iGaming.

Jani Kontturi at SkillOnNet said: “Partnering with Nolimit City in Brazil feels like a no-brainer. They create the kind of content that cuts through the noise – bold, original, and different. That’s exactly what we’re seeing resonate in Brazil.”

Malcolm Mizzi, COO and Commercial Director at Nolimit City said: “From the very beginning, we’ve had our eyes on Brazil, being one of the first providers to certify our games in the region. We’re really excited to go live with SkillOnNet, and our roadmap doesn’t lie. We’ll be bringing even more bold and exciting content to the Brazilian audience. Stay tuned!”

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Zenith expands in LatAm with exclusive CP Games content distribution deal

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Zenith expands in LatAm with exclusive CP Games content distribution deal

 

Award-winning aggregator continues LatAm expansion with latest set of localised games

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a landmark, exclusive content distribution agreement with CP Games, a prominent Latin American (LatAm) games studio.

This strategic collaboration will significantly bolster Zenith’s award-winning casino ecosystem, further solidifying its commitment to delivering a highly localised and specifically curated LatAm games portfolio.

Through this exclusive distribution partnership, CP Games’ comprehensive portfolio of over 60 titles will be seamlessly integrated into Zenith’s powerful OneAPI aggregation platform, with operators also accessing the games through GamesAPI via a single integration. This includes a diverse range of content designed to drive both player engagement and retention.

The agreement takes Zenith’s extensive content library in OneAPI and GamesAPI to new heights; with its aggregation platform already boasting more than 10,000 games from over 150 global and local studios.

Partnering with CP Games is a testament to Zenith’s dedicated commitment to delivering an unparalleled suite of LatAm-specific, high-performing content for local operators.

CP Games continues to raise the bar for innovation with every spin, guaranteeing visible RNG fairness as certified by industry benchmark testing laboratories, including GLI and BMM.

Its portfolio – which features hugely popular local titles including the Brazilian folklore-led Saci, beach bonanza Samba Spins and Carnival-themed Freedom Day – are all tailored to meet the unique player preferences in each market across Latin America.

Over the last 12 months, Zenith has continued to go from strength to strength across LatAm. Its continued growth has been fuelled by its OneAPI solution – a stand-out, seamless, flexible gateway to diverse content which was recognised as SiGMA Asia’s Best Aggregator in 2023 and 2025.

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Karina Moral, Senior Business Development Manager at Zenith, commented: “We are immensely pleased to finalize this exclusive arrangement with CP Games. Their demonstrable success, with 2.1 billion downloads already, unequivocally proves their ability to develop games that deeply resonate with players.

“This collaboration marks another pivotal milestone in Zenith’s sustained growth trajectory and reaffirms our commitment to delivering superior, localized gaming experiences across Latin America.”

A spokesperson for CP Games added:Our authenticity and deep connection with Latin America, and Brazil especially, are vividly reflected in the success of our game releases. We are excited to be working with an innovator like Zenith, which shares our commitment to quality supported by industry-leading technology and an unparalleled distribution network.”

As the largest single distributor for the world-renowned PGSOFT™ games, supported by dedicated local server infrastructure to accommodate players in LatAm, and a diverse library of over 10,000 titles from 150+ premium content providers, Zenith has ambitious plans to continue establishing itself as one of LatAm’s leading B2B providers.

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Luckbet Announces Vitor Paulin as its New Chief Marketing Officer

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Luckbet has announced Vitor Paulin as its new Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM, and user experience optimization to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy, and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market.

Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer, and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer. He has led projects focused on branding, performance, digital products, business development, digital acceleration, and the integration of communication and data. His skills include creating digital marketing strategies, optimized campaigns for mobile platforms, implementing CRM solutions, and continuously improving the user experience, always guided by data to maximize engagement and results.

“Leading Luckbet’s marketing is a unique opportunity to consolidate the brand in a changing sector. Our goal is to build a brand presence that combines light and fun entertainment with a fluid and personalized user experience, reinforcing our commitment to responsible gambling,” said Vitor.

The hiring reinforces Luckbet’s structure in a period of professionalization and growth, with the company aligning its operational fronts with the regulation of sports betting in Brazil.

“We are in a new phase at Luckbet, more structured and connected to the demands of the market. Bringing in someone like Vitor reinforces our commitment to excellence in all areas, especially in the way we position ourselves as a brand. Not only do we want to continue growing, but we want to establish ourselves as a solid brand that is close to the public and fully in tune with the regulatory landscape. His experience will be fundamental in this process,” Ivan Dutra, CEO of Luckbet, said.

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