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BetQL Parent Company, QL Gaming Group, Acquires TennisInsight.com and Proprietary Motorsports Database

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BetQL Parent Company, QL Gaming Group, Acquires TennisInsight.com and Proprietary Motorsports Database

 

The QL Gaming Group (QLGG), a leading direct to consumer sports data and iGaming affiliate platform, today announced the acquisition of TennisInsight, the world’s largest online tennis community.

TennisInsight specialises in crowdsourcing data for the Association of Tennis Professionals (ATP), Women’s Tennis Association (WTA), Davis/Fed Cup, Challenger and International Tennis Federation (ITF). The premium tennis statistics site has data on all 550,00 professional matches since 2000, including player ratings and actual vs predicted odds. TennisInsight also boasts 400,000 user-generated predictions.

This latest partnership will expand the capabilities of BetQL, QLGG’s sports betting analytics platform for casual bettors, to include both men’s and women’s professional tennis. “We envision BetQL as an all-in-one platform where users can find insightful data for all sports,” said Justin Park, QL Gaming CEO. “We’ve learned that the best way to offer an authentic experience around a particular sport is to partner with a business whose sole focus is that sport. We can’t think of a better partner than Ulysses Oliver and TennisInsight to power BetQL’s tennis product.” QL Gaming also acquired a proprietary motorsports database built by a professional handicapper over a 19 year period. The 600,000 record database will allow BetQL to expand into NASCAR, Formula 1 and IndyCar.

ABOUT QL GAMING GROUP

The QL Gaming Group, based in New York City, is a direct to consumer sports data and iGaming affiliate platform. QLGG’s mission is to educate sports fans and ultimately increase betting’s entertainment per dollar ratio through data-driven products like BetQL. The company was founded in 2015 by Justin Park and Mike Shiekman. Learn more about QL Gaming Group: http://qlgaminggroup.com/.  Learn more about BetQL: https://betql.co/

ABOUT TENNIS INSIGHT

Founded in 2006, TennisInsight is the largest online community for professional tennis. The site offers editorial, predictions and historical data for the ATP, WTA, Davis/Fed Cup, Challenger and ITF. The data is crowdsourced by TennisInsight’s members. Learn more about TennisInsight: https://tennisinsight.com/

 

Affiliate Industry

MetaBet inks Gentoo Media partnership to enhance flagship sites

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MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.

MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.

WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.

MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”

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Affiliate Industry

AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners

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PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).

The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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