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SeventySix Capital Unveils Sports Advisory Venture

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SeventySix Capital Unveils Sports Advisory Venture

 

SeventySix Capital, the sports venture capital company that invests in sports tech, esports and sports betting companies, announces its SeventySix Capital Sports Advisory venture (“Sports Advisory”). It advises top sports executives, leagues, organizations and athletes across the evolving landscape of sports management with a focus on esports, sports betting, media and social responsibility.

The Sports Advisory will be led by sports industry veteran, Dan Bravato, whose diverse background includes Van Wagner Sports, Dan Gilbert’s Family of Companies, Manchester City, and most recently, his own agency, Pitch 15 Sports Group. Bravato’s experience across the team, agency, brand, and startup sectors of the sports industry strongly positions him to lead the entire portfolio of practice areas.

“The mission of this organization aligns perfectly with the trajectory of the sports industry,” said Bravato. “SeventySix Capital’s experience across these sectors, coupled with our managing directors and alliance partners’ collective expertise, has us poised to help organizations and executives be on the forefront of this sports revolution.”

To date, the Sports Advisory has attracted industry experts to lead as Managing Directors for various practice areas. Leading the esports practice will be Bravato’s co-founder of Pitch 15 Sports Group, Chris Yortsos, whose esports agency has worked with esports franchises/teams, traditional sports leagues and brands. Evan Davis, former Vice President and General Counsel of Rivers Philadelphia Casino, will lead the sports betting practice. General Partner of SeventySix Capital and former NBC, Comcast and Altice executive, Michael Schreiber, will lead the media practice along with Managing Director Rick Alessandri, formerly of ESPN, Univision and currently part of Turnkey Sports.

In addition to the practice leaders, the Sports Advisory is partnering with renowned business executives to help advise its client roster.

This list includes:

Joanne Pasternack, Senior Advisor, Social Responsibility
-President and Chief Impact Officer of Oliver+Rose and Former Vice President of Community Relations for the Golden State Warriors and San Francisco 49ers

Eric D. Darr Ph.D., Senior Advisor, Esports
-President of Harrisburg University

Len Perna, Alliance Partner
-Turnkey Sports, Chairman and CEO

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Lovell Walker, Alliance Partner
-Founder of Onward and formerly MGM Head of Esports

Aljit Joy, Operating Partner
-Founder of Cirquare and formerly the founder of Comcast Innovation Labs

Ari Roitman, Alliance Partner
-Pivot Sports Group and formerly of the Philadelphia Eagles and Major League Baseball

“As one of the leading venture capital investors in the sports industry, we have a window into what is happening next,” stated Wayne Kimmel, Managing Partner of SeventySix Capital and Chairman of Sports Advisory. “The Sports Advisory business has enabled us to activate our vast network of experts and work with sports leagues, teams, universities, athletes and media companies to become their trusted advisor and help them be one step ahead of their competition. Like on the venture capital side of the business, our Sports Advisory team led by Dan Bravato, is composed of passionate, smart, and nice people who want to change the world.”

 

About SeventySix Capital Sports Advisory

SeventySix Capital Sports Advisory is a sports consulting group of experts focused on bringing the emerging innovations and technology to sports executives, leagues, organizations and athletes. The Sports Advisory works side by side with these change makers across the evolving landscape of sports, including esports, sports betting, media and social responsibility.

About SeventySix Capital

SeventySix Capital is a sports tech venture capital company that invests in passionate, smart and nice entrepreneurs who are launching game-changing tech startups in the sports tech, esports and sports betting industries.

SeventySix Capital’s Athlete Venture Group allows players to invest, learn, and work directly with top sports tech startups and entrepreneurs. The firm aims to bridge the gap between athletes, entrepreneurs, and investors by creating opportunities for athletes to become tech investors and for entrepreneurs to access the financial and social capital that professional athletes have to offer.

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Additionally, SeventySix Capital has a strategic partnership with Rubicon Talent, a sports marketing and talent agency based in New York City with a wide range of clients including NFL and NBA stars, Hall of Famers, MVPs, Heisman Trophy winners, Olympic icons, media personalities, and celebrity chefs. Click here to learn more about SeventySix Capital.

Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

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Mirage Digital Announces Partnership with Team Liquid

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Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.

Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.

Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.

“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.

The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.

Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.

“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.

This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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