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MediaCentral Begins Beta Launch of ECentralSports.com Capitalizing on the Global eSports Phenomenon

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Media Central Corporation Inc. announces the beta-launch of its newest platform, ECentralSports.com (“ECentralSports”). ECentralSports will be a dynamic digital destination for eGaming and eSports (“Gaming”) fans in search of the latest in news, information and culture. Leveraging NOW Magazine (“NOW”) and Georgia Straight (“the Straight”), the Company’s central publications, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers and the support of award-winning editors, writers and directors.

ECentralSports will tap into a global market with extensive reach. In its fall 2019 global games market report, Newzoo estimated the current Gaming market to be US$148.8 billion. They also reported that eSports alone reached 454M viewers worldwide in 2019 with growth projected to 645M by 2022.

The COVID-19 pandemic has caused Gaming to experience exponential growth. People are at home with no live-action sports to engage with and are increasingly turning to Gaming for entertainment. An April 2020 article in AdWeek stated: “gaming has exploded like never before [and has] become the new social currency and a cultural force.” According to the same article, the telecoms giant Verizon released information demonstrating U.S. video game usage during peak hours has increased by 75 per cent since the global lock-down first went into effect, and that Gaming as an industry is larger than the NFL, NBA, MLB and the NHL combined.

The explosive industry has already garnered the attention of top brands, with Louis Vuitton, Nike, Coca-Cola and BMW all sponsoring eSports tournaments. The financial community has also taken notice of the global Gaming phenomenon. In April 2019, Deloitte released a report on eSports financing that indicated US$4.5B was invested in the industry in 2018 alone. High profile investments have also targeted the disruptive industry such as the recently announced investment into FaZe Clan, a leading eSports organization, by the iconic entertainment entrepreneur Jimmy Iovine (Chairman of Interscope-Geffen-A&M; co-founder of Beats Electronics).

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“We are absolutely thrilled to announce the beta-launch of our Gaming publication, ECentralSports.com. The audience psychographics of eSports and gaming enthusiasts directly aligns with our existing audience of 6.5 million market and cultural pace setters,” said Brian Kalish, CEO of MediaCentral. “ECentralSports will acquire and scale traffic by leveraging readership from our current high-performing titles, opening up immediate opportunities to monetize the new channel through an integrated editorial, display advertising, affiliate marketing and omnichannel sponsored content strategy, designed to benefit our advertising partners.”

MediaCentral has already begun testing Esports content on both NOW and the Straight with positive traction. The data shows a 37 per cent increase of users’ session length on eSports content, a 10.5 per cent improved click-through on newsletters containing eSports content and 8.5 per cent above average pageviews for eSports content. This illustrates the existence of a fanbase who will readily covert to ECentralSports.com once launched. The integration of content between NOW and the Straight will continue when ECentralSports.com is live, providing further opportunity for organic audience growth.

ECentralSports is the second original digital platform from MediaCentral, following the 2019 fall launch of Canncentral.com, a digital cannabis lifestyle publication. This marks the continuation of the company’s planned strategy to produce and acquire existing high-quality publications across North America to consolidate, digitize and monetize an audience of over 100 million of North America’s most influential readers. MediaCentral will provide these coveted readers with access to on-trend, relevant and authentic news and content across all its titles.

ECentralSports is slated to go live in May 2020.

About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.

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SOURCE Media Central Corporation Inc.

Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group adds sportsbook to its offering in Ontario

 

ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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Canada

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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