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MediaCentral Begins Beta Launch of ECentralSports.com Capitalizing on the Global eSports Phenomenon

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Media Central Corporation Inc. announces the beta-launch of its newest platform, ECentralSports.com (“ECentralSports”). ECentralSports will be a dynamic digital destination for eGaming and eSports (“Gaming”) fans in search of the latest in news, information and culture. Leveraging NOW Magazine (“NOW”) and Georgia Straight (“the Straight”), the Company’s central publications, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers and the support of award-winning editors, writers and directors.

ECentralSports will tap into a global market with extensive reach. In its fall 2019 global games market report, Newzoo estimated the current Gaming market to be US$148.8 billion. They also reported that eSports alone reached 454M viewers worldwide in 2019 with growth projected to 645M by 2022.

The COVID-19 pandemic has caused Gaming to experience exponential growth. People are at home with no live-action sports to engage with and are increasingly turning to Gaming for entertainment. An April 2020 article in AdWeek stated: “gaming has exploded like never before [and has] become the new social currency and a cultural force.” According to the same article, the telecoms giant Verizon released information demonstrating U.S. video game usage during peak hours has increased by 75 per cent since the global lock-down first went into effect, and that Gaming as an industry is larger than the NFL, NBA, MLB and the NHL combined.

The explosive industry has already garnered the attention of top brands, with Louis Vuitton, Nike, Coca-Cola and BMW all sponsoring eSports tournaments. The financial community has also taken notice of the global Gaming phenomenon. In April 2019, Deloitte released a report on eSports financing that indicated US$4.5B was invested in the industry in 2018 alone. High profile investments have also targeted the disruptive industry such as the recently announced investment into FaZe Clan, a leading eSports organization, by the iconic entertainment entrepreneur Jimmy Iovine (Chairman of Interscope-Geffen-A&M; co-founder of Beats Electronics).

“We are absolutely thrilled to announce the beta-launch of our Gaming publication, ECentralSports.com. The audience psychographics of eSports and gaming enthusiasts directly aligns with our existing audience of 6.5 million market and cultural pace setters,” said Brian Kalish, CEO of MediaCentral. “ECentralSports will acquire and scale traffic by leveraging readership from our current high-performing titles, opening up immediate opportunities to monetize the new channel through an integrated editorial, display advertising, affiliate marketing and omnichannel sponsored content strategy, designed to benefit our advertising partners.”

MediaCentral has already begun testing Esports content on both NOW and the Straight with positive traction. The data shows a 37 per cent increase of users’ session length on eSports content, a 10.5 per cent improved click-through on newsletters containing eSports content and 8.5 per cent above average pageviews for eSports content. This illustrates the existence of a fanbase who will readily covert to ECentralSports.com once launched. The integration of content between NOW and the Straight will continue when ECentralSports.com is live, providing further opportunity for organic audience growth.

ECentralSports is the second original digital platform from MediaCentral, following the 2019 fall launch of Canncentral.com, a digital cannabis lifestyle publication. This marks the continuation of the company’s planned strategy to produce and acquire existing high-quality publications across North America to consolidate, digitize and monetize an audience of over 100 million of North America’s most influential readers. MediaCentral will provide these coveted readers with access to on-trend, relevant and authentic news and content across all its titles.

ECentralSports is slated to go live in May 2020.

About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.

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SOURCE Media Central Corporation Inc.

Canada

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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Canada

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

 

BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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