The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
Connect with us
The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Latin America

1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

Published

on

 

Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed.  “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team.  “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

Latest News

Spintec Strengthens its Partnership with Merkur in Colombia and Peru

Published

on

Spintec Strengthens its Partnership with Merkur in Colombia and Peru

 

At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.

Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.

And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.

“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”

Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”

As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.

Continue Reading

Latest News

SOFTSWISS Wins Best Game Aggregator Award in Latin America

Published

on

SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.

The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.

The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.

Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.

The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.

Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.

“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

 

About SOFTSWISS

Advertisement
Stake - Best Online Casino & Sports Betting Platform

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Continue Reading

Latest News

Brazil Congress Told to Focus on $6.4B Gambling Revenue Losses to the Black Market

Published

on

 

Brazil’s Permanent Subcommittee on Sports Betting Regulation has stressed that greater focus must be placed on the massive revenue losses to the illicit black market.

In recent days, a public hearing in Congress detailed that the underground gambling sector is believed to generate around R$35 billion ($6.4 billion) per year. That is thought to equal around half of all online gambling activity in Brazil.

There was a consensus at the hearing that the primary challenge facing the South American nation was not the regulated gambling industry, but the proliferation of illegal platforms, and the absence of any controls or player protections.

As with all underground gambling networks, the government in Brazil does not receive any tax revenues from these operations.

Participants at the hearing included the Brazilian Institute for Responsible Gambling (IBJR), together with lawmakers, industry representatives, and other authority bodies.

Fernando Vieira, CEO of the IBJR, noted that the illegal market’s revenue rivals the legal market’s R$38 billion figure, causing the government to lose approximately R$10.8 billion ($2 billion) in tax revenue annually due to untaxed operations.

The discussion placed great emphasis on the fact that illegal platforms operate without any oversight, age controls, or user protections, which only increases the risks of underage gambling, fraud, and other illicit activity.

Last month, the IBJR presented new data showing that the Central West region uses illegal betting platforms more than anywhere else.

Since last year, authorities in Brazil are estimated to have blocked around 17,000 unauthorized websites, averaging over 1,700 per month.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

However, the Brazil Congress hearing was told that efforts must be increased to combat the illegal market, especially with the funds that are collected from the regulated sector.

Deputy Caio Vianna, President of the Subcommittee, who initiated the hearing, called for “financial suffocation” of illegal operators by targeting their payment methods, as shutting down websites alone is insufficient due to their ability to quickly relocate under another jurisdiction.

There was also significant opposition expressed toward the proposed measure, currently under review in the Brazil Congress, to increase the tax on gross gaming revenue from 12% to 18%, which the IBJR warns could weaken the legal market and create further momentum for the growth of illegal platforms.

IBJR chief Viera added, “This is a turning point. If Brazil shifts just 5 percentage points from the illegal to the regulated market, the additional revenue could reach R$1 billion per year.

“The solution is not to hastily increase taxes, but rather to invest in oversight, monitor financial transactions, certify suppliers, and raise consumer awareness. Only then will we reduce the scale of illegality and consolidate a strong and sustainable regulated sector.”

Source: readwrite.com

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.