Latin America
Mexican casino industry assembles for V.I.P. Experience 2019
On November 20, key executives and leading casino operators from the Mexican casino industry gathered at the W Hotel in México City for the annual V.I.P. Experience, hosted by the local NOVOMATIC subsidiary NOVOMATIC México. The event has already become a traditional meeting place for customers to join the NOVOMATIC team and get hands-on with the latest novelties presented at G2E in Las Vegas, just a month prior.
The fourth V.I.P. Experience took place on November 20 in Mexico City, in one of the city’s most exclusive hotels, W Hotel. Some 100 guests and leading operators of the Mexican industry were welcomed in a beautifully decorated Book of Ra™-style Egyptian setting to enjoy food and drinks, great company as well as an exclusive presentation of the latest NOVOMATIC product news they may have missed in Las Vegas. Jens Einhaus, NOVOMATIC VP of International Sales, Europe & The Americas and Max Bauer, NOVOMATIC regional VP of Latin America and the Caribbean joined the local Mexican team headed by Thomas Borgstedt, Managing Director and Judith Barrientos, Commercial & Marketing Manager NOVOMATIC México to discuss products and business strategies with the guests.
One of the highlights on display was the THUNDER CASH™ Link featuring the title Empress of the Pyramids™ in the elegant PANTHERA™ Curve 1.43 cabinet. This Linked Progressive guarantees hours of entertainment with thrilling feature gameplay and exciting jackpot thrills. Another title that perfectly blended in with the evening’s Egyptian theme, was Princess of the Nile™, part of NOVOMATIC Americas’ PAYDAY™ Standalone Progressives series, presented in the PANTHERA™ 2.27 cabinet. Also other popular Egyptian titles such as Pyramid Fortunes™ and Goddess Rising™ were on display – as was a selection of titles for the thriving Mexican Bingo segment, including Bruno Bingo™ or the Lucky Lady™ Bingo, presented in the V.I.P. Lounge™ cabinet.
The friendly gathering in a relaxed atmosphere continued into the night, as a DJ filled the room with music and guests enjoyed conversation and cocktails. Several raffles took place with prizes like headphones, Bluetooth speakers, a go pro camera and smart home devices.
Judith Barrientos said: “It is our customers, who really make this event a tradition and a success. We would like to thank them for joining us for this great evening, and also for their trust and support. We saw great interest in the products we brought here, especially in the THUNDER CASH™ Link and the PAYDAY™ Progressives. This kind of product continues to be a big topic in the US, and this is very much reflected in the Mexican market. With our portfolio, we can offer our customers an excellent choice of titles that will certainly inspire their guests – and more is to come in 2020, when NOVOMATIC will celebrate its 40th anniversary…”
About NOVOMATIC:
The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 70 countries. The Group operates around 255,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.
Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.
Latest News
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration

Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its integration with Aristocrat Interactive™.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, shared: “We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained.
“As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
“At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.”
Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences.
“The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.”
Latest News
Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market

Amusnet Brasil announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market.
With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals. The agreement with the platform includes weekly releases, following a strategy designed to boost operators’ performance and enhance the player experience.
Beyond the games themselves, operators using the Cactus platform will now benefit from Amusnet’s exclusive Jackpot System and Tournament tools, designed to boost player engagement and increase retention rates.
“This go live marks an important milestone in our expansion in Brazil. Being on the Cactus Gaming platform means we’re closer to some of the most strategic operators in the country, delivering not only high-performance games but also complete value-added solutions,” said Marco Pequeno, Country Manager Brazil at Amusnet.
The partnership reinforces Amusnet’s commitment to the igaming ecosystem in Brazil, offering reliable technology, captivating content, and tools that enhance competitiveness for partner operators.
Latest News
Dreidel names Elias Liberas as Chief Commercial Officer

Former Ortiz Gaming exec joins proudly Mexican land-based and online slot game producer to spearhead its ambitious expansion plans
Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.
Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.
It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.
Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.
As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.
José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.
“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.
“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.
“All that’s left for me to do is to officially welcome Elias to the Dreidel family.”
Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.
“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.
“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”
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