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Latin America

Mexican casino industry assembles for V.I.P. Experience 2019

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On November 20, key executives and leading casino operators from the Mexican casino industry gathered at the W Hotel in México City for the annual V.I.P. Experience, hosted by the local NOVOMATIC subsidiary NOVOMATIC México. The event has already become a traditional meeting place for customers to join the NOVOMATIC team and get hands-on with the latest novelties presented at G2E in Las Vegas, just a month prior.

The fourth V.I.P. Experience took place on November 20 in Mexico City, in one of the city’s most exclusive hotels, W Hotel. Some 100 guests and leading operators of the Mexican industry were welcomed in a beautifully decorated Book of Ra™-style Egyptian setting to enjoy food and drinks, great company as well as an exclusive presentation of the latest NOVOMATIC product news they may have missed in Las Vegas. Jens Einhaus, NOVOMATIC VP of International Sales, Europe & The Americas and Max Bauer, NOVOMATIC regional VP of Latin America and the Caribbean joined the local Mexican team headed by Thomas Borgstedt, Managing Director and Judith Barrientos, Commercial & Marketing Manager NOVOMATIC México to discuss products and business strategies with the guests.

One of the highlights on display was the THUNDER CASH™ Link featuring the title Empress of the Pyramids™ in the elegant PANTHERA™ Curve 1.43 cabinet. This Linked Progressive guarantees hours of entertainment with thrilling feature gameplay and exciting jackpot thrills. Another title that perfectly blended in with the evening’s Egyptian theme, was Princess of the Nile™, part of NOVOMATIC Americas’ PAYDAY™ Standalone Progressives series, presented in the PANTHERA™ 2.27 cabinet. Also other popular Egyptian titles such as Pyramid Fortunes™ and Goddess Rising™  were on display – as was a selection of titles for the thriving Mexican Bingo segment, including Bruno Bingo™ or the Lucky Lady™ Bingo, presented in the V.I.P. Lounge™ cabinet.

The friendly gathering in a relaxed atmosphere continued into the night, as a DJ filled the room with music and guests enjoyed conversation and cocktails. Several raffles took place with prizes like headphones, Bluetooth speakers, a go pro camera and smart home devices. 

Judith Barrientos said: “It is our customers, who really make this event a tradition and a success. We would like to thank them for joining us for this great evening, and also for their trust and support. We saw great interest in the products we brought here, especially in the THUNDER CASH™ Link and the PAYDAY™ Progressives. This kind of product continues to be a big topic in the US, and this is very much reflected in the Mexican market. With our portfolio, we can offer our customers an excellent choice of titles that will certainly inspire their guests – and more is to come in 2020, when NOVOMATIC will celebrate its 40th anniversary…”

 

About NOVOMATIC:

The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 70 countries. The Group operates around 255,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.

Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.

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Compliance Updates

Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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Latest News

Win Systems successfully held Its exclusive Showroom in Peru

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Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

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Conferences

Belatra to showcase Next-Generation slots at Peru Gaming Show 2025

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Belatra to showcase Next-Generation slots at Peru Gaming Show 2025

 

Belatra Games, the specialist online slots developer, is ready for its latest appearance at the Peru Gaming Show, where it will unveil its latest slot design developments for the Latin American market and beyond.

Belatra will be based at Stand 43 over the two-day event in Lima, giving visitors an exclusive behind-the-curtain look at its latest slot releases, as well as a chance to explore the company’s expanding portfolio of successful, market-ready solutions. Belatra will also run a special competition, offering guests the chance to get their hands on a mystery box bursting with prizes.

In addition to enjoying Belatra’s titles, guests will be able to sample several cocktails inspired by ancient Incan recipes. The bespoke bar is designed as a hidden tomb brimming with treasure, bringing a bold energy and a fun atmosphere to the stand.

Renowned for its engaging gameplay mechanics with attractive creative concepts, Belatra’s studio excels in producing games that connect with diverse player audiences across Latin America. Visitors to the Jockey Exhibition Center, Lima, will be able to experience both fan-favourite titles and brand-new innovations firsthand, while connecting with the Belatra team to explore business opportunities and partnership potential.

Belatra invites all attendees to visit Stand 43 and join the conversation on redefining the future of iGaming in Latin America.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “I cannot wait to be back at the Peru Gaming Show as it’s one of the biggest on the LatAm events roadshow. Being in Lima allows us to showcase our next generation of content and connect with current and prospective partners.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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