Latin America
Dimayor launches landmark match-fixing prevention programme in partnership with Genius Sports
Dimayor, the leading football competition organiser in Colombia and one of the largest in Latin America, announced a new partnership with Genius Sports to provide the league with an unprecedented level of protection against match-fixing and betting-related corruption.
This new partnership will review and strengthen Dimayor’s integrity policies, including its rules around insider information and structures for running investigations, implementing international best practices, regulations and procedures.
Dimayor will also benefit from essential visibility over global betting on its games through Genius Sports’ Bet Monitoring System. By comparing real-time odds movements from regulated and unregulated betting markets with predictive algorithms and key intelligence from bookmakers, this technology will automatically flag any potentially suspicious betting activity.
Genius Sports’ integrity leadership team will also conduct a series of educational workshops with Dimayor’s players, coaches and officials, reinforcing the new rules and regulations and emphasising the potential consequences of match-fixing.
To support its enhanced integrity strategy and enhance the value of its official data, Dimayor will work alongside Genius Sports to control the collection and distribution of its live statistics. Unauthorised or illegitimate data sources on Dimayor games will be identified and disrupted, providing complete transparency and control as well as a global audience to engage.
Jorge Enrique Velez, President of Dimayor, commented: “Dimayor is committed to the integrity of football and transparency around our competitions. This is why the arrival of Genius Sports is a demonstration of our interest in tracking betting in Colombian Professional Football, through monitoring and market analysis, to prevent irregularities that may involve stakeholders from our football competitions. In this way we reaffirm our commitment with the sports betting operator guild, with the Prosecutors Office and the National Government.
“Genius Sports is the largest company worldwide to guarantee control over this and will work alongside us in all of the games of our competitions. We are the first league in South America to engage integrity and transparency directly”.
Mark Locke, CEO of Genius Sports Group, said: “Since 2016 when we opened our Latin American headquarters in Medellín and hosted the region’s first ever sports integrity summit in Bogota the following year, Colombia has been central to our global success. It is a real honour to have been chosen by Dimayor as their trusted data and integrity partner, ensuring their fans can have faith in a fair and transparent contest and the league is equipped with the information and tools to maintain a clean, honest and unpredictable sport.”
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
-
Latest News6 days ago
Full House Resorts Announces New Leadership for Rising Star Casino Resort
-
Financial reports3 days ago
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
-
Latest News6 days ago
Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
-
Latest News4 days ago
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
-
eSports6 days ago
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
-
Compliance Updates6 days ago
Chris Christie bets on Texas to approve OSB in 2025
-
Latest News4 days ago
Black Oak Casino Resort Chooses QCI Chatalytics™ to Enhance Casino Operations with Integrated AI Solutions
-
Latest News7 days ago
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru