Latin America
NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%
Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging
Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.
Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.
NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.
Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”
Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.
“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”
NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”
For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/
SOURCE NRT Technology
Relax Gaming, the iGaming aggregator and unique content supplier, continues its successful expansion into Latin America upon entering both the Brazilian and Peruvian markets on 1st January.
This landmark move comes after the company made its highly anticipated debut in the region by entering Mexico in 2021 and Colombia in 2022, bringing its popular content portfolio to players.
In line with its long-term expansion strategy, the studio is now offering over 40 of its top-performing titles to several operators, including Kaizen, Bet365, and Paddy Power Betfair in Brazil and Betsson and SkillOnNet in Peru.
As part of its deployment in these key LatAm markets, Relax will also begin delivering a number of leading games developed by select partners from its Silver Bullet aggregation program.
These market entries further showcase the company’s commitment to the fast-growing Latin American landscape. Additionally, Relax Gaming’s presence at the SBC Rio Summit further highlights its commitment to enhancing its regional presence.
Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Brazil’s move towards regulated online gambling is one of the industry’s most exciting developments, and Peru has always been a region that holds great importance and promise. With the licensing and responsible gambling framework in place, Relax Gaming is well-positioned to capitalise on these growing markets.
“Relax Gaming will now focus its efforts on expanding its footprint across this part of the world, aligning with its broader growth strategy in regulated markets.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The National Council of Games of Chance and Luck in Colombia has issued Agreement 802 of 2025, through which operators are authorized to use random number generators complementary to the use of raffles and to broadcast the draws over the internet.
“We are working to modernize the entire industry, and that means implementing new technologies. With this Agreement, our goal is that, based on number generators, lottery operators can carry out more draws per year. This means not only an increase in sales, but also in transfers for health,” Marco Emilio Hincapié, president of Coljuegos, said.
Random number generators are systems that allow numbers to be chosen at random. These programs work through computer algorithms that create statistically independent results without following specific patterns that lead to them being predictable.
“From now on, lottery operators will have the possibility of continuing to use the ballot boxes and, at the same time, create more draws in which random number generators are used,” said the president.
“In addition, they will be able to broadcast the draws through their websites, social media and traditional media such as television. This will provide greater transparency in the draws and more guarantees for bettors,” he added.
This new regulation is part of the strategy to transform and optimize the operation of games of chance and luck with computer security and transparency standards.
Betsson has officially received a local licence for the newly regulated Brazilian market, covering online casino and sports betting. The licence, which took effect on 25 February 2025, allows Betsson to offer its services in one of the world’s largest gaming markets, further strengthening the Group’s presence in Latin America.
Pontus Lindwall, President and CEO of Betsson AB, said: “We welcome the introduction of a local regulatory framework in Brazil and are pleased to have obtained a licence. This step aligns with our strategy to grow via geographical expansion, and we look forward to offering Brazilian customers a secure and high-quality gaming experience.”
-
Latest News7 days agoChurchill Downs Incorporated Reports 2024 Fourth Quarter and Full Year Results
-
Latest News6 days agoBetBreak.org Publishes New Workbook to Help Gamblers Take a Break from Sports Betting
-
Latest News3 days agoEstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA)
-
Latest News3 days agoBiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil
-
Compliance Updates6 days agoWashington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification
-
Latest News3 days agoResorts World Las Vegas Appoints Carlos Castro as Chief Operating Officer and Chief Financial Officer
-
Latest News6 days agoBETER names Juliana Querino as LatAm Business Development Manager
-
Latest News3 days agoInfingame levels up casino portfolio with Dynabit Gaming