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NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%
Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging
Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.
Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.
NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.
Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”
Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.
“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”
NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”
For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/
SOURCE NRT Technology
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazilâs sports market.
BETesporte, a betting platform that proudly carries âsportsâ in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way â accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
âOver the last four months, weâve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. Weâve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. Weâve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazilâs biggest football stages and ensuring mass exposure with a high value per impression. Itâs a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,â said Thiago Carvalho, CFO at BETesporte.
Among the platformâs most notable recent acquisitions is brand exposure during Brazilâs national team matches in the World Cup Qualifiers â a move that reinforces BETesporteâs presence on the global football stage and strengthens its connection with fans during highly visible moments.
âWe truly believe in the power of sports as a driver of connection and engagement. At BETesporte, weâre constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazilâs sports scene through active sponsorships in Series A and B of the national league â with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,â added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu â an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporteâs credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© â personalities who bring even more legitimacy to the companyâs presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCĂN

Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitroâs revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titlesâLegendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots âare designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los NĂșmeros commented: âThe addition of Zitroâs games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â
Johnny Ortiz Viveiros, founder of Zitro, added: âWeâre very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â
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