Latin America
NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%
Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging
Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.
Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.
NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.
Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”
Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.
“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”
NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”
For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/
SOURCE NRT Technology
Latest News
BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

Rapidly expanding content provider secures deal with leading Brazilian influencer
Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brand’s official LATAM ambassador starting in July.
To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.
During his journey, Jon Vlogs streamed his sessions featuring BGaming’s Aztec Clusters, highlighting how the game’s themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.
Continuing the mission in Brazil, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the country’s various biomes.
Kate Puteiko, CMO of BGaming, said: “Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. It’s a testament to our commitment to social responsibility, the environment, and Brazil.
“The ‘BDJ na AmazĂ´nia’ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil’s natural heritage.”
Jon Vlogs said: “I’m extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I’m grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.”
Latest News
Belatra unveils Lucila M. Barletta as new Head of Accounts LatAm

Belatra Games, the specialist online slots developer, has unveiled Lucila M. Barletta as its new Head of Accounts LatAm as the company accelerates its expansion across the region.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Latin America is one of Belatra’s key growth engines for the long term. My goal is to help Latin America reach its full potential within the global gaming landscape. This region has incredible energy and growth opportunities, and I see my role as ensuring we’re not only present, but also adding real value and building long-term, meaningful partnerships.”
Latin America is a cornerstone of Belatra’s global growth strategy, with the company investing in regional talent, dedicated account management, and tailored game content designed specifically for local audiences.
Barletta brings valuable experience that combines her people-focused skills with business development, having worked on creating strategic alliances, integrating games into diverse markets, and gaining deep insight into the dynamics of a fast-moving industry.
Belatra will also be presenting its latest slot innovations at SBC Summit Lisbon (Stand B523) highlighting its mobile-first, immersive content built for global reach but with local flavour. Visitors will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. There will also be a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu served by Belatra’s expert team.
Latest News
Spintec Strengthens its Partnership with Merkur in Colombia and Peru

At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.
Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.
And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.
“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”
Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”
As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.
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